Theo Rose
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,964,671
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:32:28 UTC
Genres
Biography
The artist distinguishes herself through outstanding collaborations, adding a unique touch to numerous songs alongside remarkable artists such as "Roata" with Damian Drăghici, "Fără Tine" with Bogdan de la Ploiești, "Stinge Luminile" (soundtrack of the film “Miami Bici 2”) with Irina Rimes, "Ca-n România" with MIRA, and "Sângele Frate Nu Te Face" (soundtrack of the “Clanul” series) with IAN.
Theo Rose's charisma, humor, and vibrant personality make her a fitting presence for both the music and television realms. The artist has explored the role of presenter, contributing to various projects. Additionally, Theo has ventured into acting, taking on a role in the well-known series "Clanul". It's worth noting that she is participating for the second time as a coach on The Voice Romania, teaming up with Horia Brenciu in the 11th season of the vocal competition.
Theo Rose speaks to 18-24 & 25-34 audiences with measurable traction in ROMANIA, UNITED KINGDOM, GERMANY. Composition is heavily female (73%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (333,000 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Kanal D, Auchan, Cartier, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,964,671 · Engagements 51,589 · Rate 1.3% Posts 2,086 · Views 369,315 · Avg Likes 48,946 · Avg Comments 289 · Avg Views 369,315 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 24% 13-17: 10% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (24%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
ROMANIA (78%) UNITED KINGDOM (4%) GERMANY (4%) ITALY (3%) SPAIN (2%) |
Top regions: ROMANIA (78%), UNITED KINGDOM (4%), GERMANY (4%) |
| Platform Engagement | Instagram: 18,118 avg likes/post · Tiktok: 333,000 avg views/post · Youtube: 36,315 avg views/post | Best reach: Tiktok 333,000 avg views; best engagement: Tiktok 30,500 avg likes |
Top Brand Affinities
Kanal D
Auchan
Cartier
Lidl
Estee Lauder
Fenty beauty
Huda Beauty
Stradivarius
Carrefour
Benefit Cosmetics
Bellagio
Anastasia Beverly Hills
| Brand | Category | Score |
|---|---|---|
| Kanal D | 24.98 | |
| Auchan | 11.07 | |
| Cartier | 8.03 | |
| Lidl | 6.73 | |
| Estee Lauder | 4.42 | |
| Fenty beauty | 3.72 | |
| Huda Beauty | 3.59 | |
| Stradivarius | 3.57 | |
| Carrefour | 3.33 | |
| Benefit Cosmetics | 3.22 | |
| Bellagio | 3.00 | |
| Anastasia Beverly Hills | 2.99 | |
| Lancôme | 2.98 | |
| Make Up For Ever | 2.83 | |
| Sephora | 2.79 | |
| Dolce & Gabbana | 2.62 | |
| Too Faced Cosmetics | 2.61 | |
| Garnier | 2.58 | |
| NYX Cosmetics | 2.39 | |
| Bershka | 2.19 | |
| Aperol | 1.85 | |
| H&M | 1.70 | |
| MAC Cosmetics | 1.70 | |
| Christian Dior | 1.54 | |
| Pandora | 1.44 | |
| Tarte Cosmetics | 1.43 | |
| L'Oréal Paris | 1.36 | |
| shein | 1.34 | |
| SWAROVSKI | 1.34 | |
| Zara | 1.33 | |
| Guess | 1.30 | |
| Travelgram | 1.28 | |
| Pepsi | 1.26 | |
| Yves Saint Laurent | 1.14 | |
| SheInside | 1.06 | |
| OREO | 1.04 | |
| Tommy Hilfiger | 1.03 | |
| Maybelline | 0.94 | |
| Chanel | 0.84 | |
| Audi | 0.82 | |
| Prada | 0.80 | |
| Vogue | 0.80 | |
| Starbucks | 0.79 | |
| BMW | 0.78 | |
| Tiffany & Co | 0.77 | |
| Ray-Ban | 0.74 | |
| Converse | 0.72 | |
| Polaroid | 0.71 | |
| Gucci | 0.71 | |
| Mercedes-Benz | 0.70 |
Official Profiles
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LoginArtist: Theo Rose
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















