Theo Katzman
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
156,831
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 16:49:45 UTC
Genres
Biography
Theo Katzman speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, NIGERIA, UNITED KINGDOM. Composition is heavily male (85%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (30,217 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ampeg, MOOG, Akg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 156,831 · Engagements 2,390 · Rate 1.5% Posts 107 · Views 30,270 · Avg Likes 2,341 · Avg Comments 101 · Avg Views 30,270 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 37% 35-44: 13% 45-64: 6% |
Largest: 25-34 (41%); next: 18-24 (37%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
UNITED STATES (34%) NIGERIA (33%) UNITED KINGDOM (8%) GERMANY (5%) BRAZIL (4%) |
Top regions: UNITED STATES (34%), NIGERIA (33%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 1,459 avg likes/post · Tiktok: 53 avg views/post · Youtube: 30,217 avg views/post | Best reach: Youtube 30,217 avg views; best engagement: Instagram 1,459 avg likes |
Top Brand Affinities
Ampeg
MOOG
Akg
Sennheiser
Ableton
Pro Tools
Akai
Amazon Music
Spotify Music
Kickstarter
Coors
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Ampeg | 86.46 | |
| MOOG | 81.96 | |
| Akg | 40.79 | |
| Sennheiser | 28.63 | |
| Ableton | 28.49 | |
| Pro Tools | 26.60 | |
| Akai | 19.69 | |
| Amazon Music | 14.05 | |
| Spotify Music | 9.49 | |
| Kickstarter | 6.95 | |
| Coors | 6.72 | |
| Beats Electronics | 6.24 | |
| NBC | 5.30 | |
| SoundCloud | 5.17 | |
| Verizon | 4.91 | |
| Paramount Pictures | 4.55 | |
| iHeartRadio Music Awards | 4.32 | |
| Showtime | 3.99 | |
| Guinness | 3.91 | |
| Lollapalooza | 3.85 | |
| Kodak | 3.77 | |
| Yamaha | 3.71 | |
| Taco Bell | 3.53 | |
| Fujifilm | 3.49 | |
| Tinder | 3.30 | |
| Summit Entertainment | 3.24 | |
| Airbnb | 3.15 | |
| Columbia Pictures | 3.12 | |
| Busch | 3.08 | |
| Leica | 3.02 | |
| Nickelodeon | 2.93 | |
| Coachella | 2.85 | |
| Polaroid | 2.83 | |
| Cadillac | 2.82 | |
| MTV | 2.70 | |
| Budweiser | 2.60 | |
| Pixar | 2.58 | |
| Emporium | 2.50 | |
| Dr. Martens | 2.39 | |
| BBC | 2.27 | |
| Carhartt | 2.24 | |
| Nintendo | 2.24 | |
| Chrysler | 2.23 | |
| Star Wars | 1.93 | |
| Sunnies Studios | 1.91 | |
| Chipotle Mexican Grill | 1.87 | |
| GoPro | 1.83 | |
| HBO | 1.81 | |
| musical.ly | 1.76 | |
| Costco | 1.75 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
