theMIND

theMIND

Country: US | Gender: male

Influence: 52.31% Fanbase: 24.37% Trending: 66.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

3,598

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-30 07:35:09 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&balternativealternativehip-hop & rapindie hip hop

Biography

theMIND, also known as Zarif Wilder, is a Philadelphia-born artist now based in Chicago. With an impressive list of collaborators that reads like a who's who of the city's hip-hop scene, he's become known as one of the most talented and versatile artists in the area. His introspective lyrics, unique sound, and willingness to push boundaries have made him a force to be reckoned with, both as a solo artist and in collaboration with others.
His critically praised mixtape, Summer Camp, catapulted him to the forefront of the music scene, earning him a loyal fanbase and a stream of international tours. While Summer Camp allowed listeners to escape life's pain with its kaleidoscopic and surreal sound, his debut album Don't Let It Go To Your Head faces it unflinchingly. Resulting in an album that is both a survival mantra and a brutally honest record that clears the air.
theMIND's talent and hard work have earned him multiple Grammy Awards for his songwriting, and he continues to collaborate with some of the biggest names in music. In 2023, he is set to release a joint EP with frequent collaborator Vooo, showcasing his growth and versatility as an artist and paving the way for his next sonic evolution. When not on tour or performing, theMIND can be found sharpening his pen at his home base, Classick Studios, creating some of the best music of his life.

theMIND Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

theMIND draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, SOUTH AFRICA, CANADA. The skew is heavily male (74%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 773 avg views per post, with Youtube sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist theMIND score 1.61%Moderate bucket.
Followers:3,598
Engagements:58
Rate:1.6%
Posts:35
Views:773
Avg Likes:53
Avg Comments:5
Avg Views:773

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,598 · Engagements 58 · Rate 1.6%
Posts 35 · Views 773 · Avg Likes 53 · Avg Comments 5 · Avg Views 773
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 48%
25-34: 41%
13-17: 6%
35-44: 5%
Largest: 18-24 (48%); next: 25-34 (41%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED STATES (63%)
SOUTH AFRICA (10%)
CANADA (6%)
UNITED KINGDOM (5%)
AUSTRALIA (2%)
Top regions: UNITED STATES (63%), SOUTH AFRICA (10%), CANADA (6%)
Platform Engagement Instagram: 7 avg likes/post · Youtube: 773 avg views/post Best reach: Youtube 773 avg views; best engagement: Youtube 46 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: theMIND

Date Range: 2025-12-30 → 2025-12-30
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired theMIND today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-19)

Total: 184,243

PLATFORM TOTAL %
Audiomack Audiomack 98,518 53.47%
Spotify Spotify 85,725 46.53%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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