Thelma Houston
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
24,829
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:48 UTC
Genres
Biography
In 1969, Houston moved into secular music as she signed a deal as a solo artist with Dunhill Records, which released her debut album, Sunshower, that year. Sunshower was produced by star songwriter Jimmy Webb, who also wrote all the songs except for a cover of the Rolling Stones' "Jumpin' Jack Flash." While the album fared well with critics, it was less than a hit, and Dunhill dropped Houston. In 1971, Houston became a regular on a short-lived comedy/variety show starring British comic Marty Feldman, and the following year she landed a new record deal with Motown Records. The company released the album Thelma Houston in 1972; like Sunshower, it was well received but not a major commercial success, and four years would pass before she cut another long-player for the label. (In the interim, Houston cut an album with the group Pressure Cooker, I've Got the Music in Me, for the audiophile Sheffield Lab label.) However, the year 1976 would be a game changer for Houston. Her fourth album, Any Way You Like It, featured her version of Harold Melvin & the Blue Notes' "Don't Leave Me This Way," and the song was popular enough on radio and at dance clubs to rise to number one on the singles charts the following year. The track also earned Houston a gold record and a Grammy Award for Best Female R&B Vocal Performance. The year 1976 also saw the release of the movie The Bingo Long Travelling All-Stars & Motor Kings, a film produced by the Motown organization that included several performances by Houston on the soundtrack. Thelma also sang backup on Jermaine Jackson's solo effort My Name Is Jermaine, which was released the same year.
In 1977, Houston issued her follow-up to Any Way You Like It, The Devil in Me, as well as a duet album with fellow R&B veteran Jerry Butler, Thelma & Jerry. The same year, Houston made her big-screen debut with a supporting role in the exploitation feature Game Show Models that also featured Latin jazz legend Willie Bobo. Houston appeared on the soundtrack of the disco-themed movie Thank God It's Friday in 1978, and she also released an album of her own, Ready to Roll, as well as a second collaboration with Jerry Butler, Two to One. Ready to Roll spawned a hit single, "Saturday Night, Sunday Morning," which also appeared in remixed form on 1979's Ride to the Rainbow. Houston parted ways with the Motown organization, and the following year she signed with RCA; her first album for her new label was 1980's Breakwater Cat, which reunited her with Jimmy Webb, who was executive producer for the project and contributed five songs. Her next LP, 1981's Never Gonna Be Another One, featured two tracks that scored on the dance/club charts, "If You Feel It" and a cover of "96 Tears," but she left RCA to return to Motown for her next album, 1982's Reachin' All Around. Houston jumped to MCA Records for two albums, 1983's Thelma Houston and 1984's Qualifying Heat, but spent most of the decade focusing on live work and acting, appearing on the TV shows Faerie Tale Theatre, Cagney & Lacey, and Simon & Simon as well as the 1988 remake of the movie ...And God Created Woman.
In 1990, Houston returned to the recording studio for the album Throw You Down; the set was produced by Richard Perry and spawned another dancefloor hit with the title track. In 1994, she took part in a benefit performance of gospel material with three other R&B singers with gospel roots -- Chaka Khan, Ce Ce Peniston, and Phoebe Snow. Billed as Sisters of Glory, the performance was so well received that the group was invited to perform at the 1994 Woodstock Festival; Khan was unable to participate, but Mavis Staples and Lois Walden joined in to fill out the lineup. The group eventually went out on tour, and Sisters of Glory cut an album in 1995, Good News in Hard Times, with Houston joined by Peniston, Snow, Walden, and Albertina Walker. In 1998, Houston was seen in the films Beloved and 54, and she remained in demand as a live performer. In 2007, Houston released A Woman's Touch, an album in which she interpreted ten songs previously made famous by male artists. In 2013, Houston issued a digital EP of tracks cut with producer Janitor, Fortytwo. The five-song EP Summer Nights, a collection of unreleased material recorded in 1980, arrived in 2017. ~ Mark Deming
Thelma Houston is already in the conversation with 35-44 & 25-34 audiences in UNITED STATES, INDONESIA, BRAZIL. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (122 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Dancing with the Stars, Amazon Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 24,829 · Engagements 122 · Rate 0.5% Posts 348 · Views 0 · Avg Likes 122 · Avg Comments 17 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 30% 25-34: 30% 45-64: 28% 18-24: 10% |
Largest: 35-44 (30%); next: 25-34 (30%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (61%) INDONESIA (10%) BRAZIL (6%) UNITED KINGDOM (5%) CANADA (2%) |
Top regions: UNITED STATES (61%), INDONESIA (10%), BRAZIL (6%) |
| Platform Engagement | Instagram: 122 avg likes/post | best engagement: Instagram 122 avg likes |
Top Brand Affinities
Mixcloud
Dancing with the Stars
Amazon Music
Live Nation
NBC
Lionsgate
iHeartRadio Music Awards
WNBA
FOX
Barbie
HBO Max
Pioneer
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 55.66 | |
| Dancing with the Stars | 34.69 | |
| Amazon Music | 25.84 | |
| Live Nation | 23.25 | |
| NBC | 19.58 | |
| Lionsgate | 19.30 | |
| iHeartRadio Music Awards | 16.75 | |
| WNBA | 15.14 | |
| FOX | 13.59 | |
| Barbie | 13.49 | |
| HBO Max | 13.41 | |
| Pioneer | 13.37 | |
| CNN | 11.88 | |
| Paramount Pictures | 11.54 | |
| MTV | 10.78 | |
| Macy's | 10.77 | |
| Scotiabank | 10.26 | |
| Banana Republic | 9.93 | |
| Pro Tools | 8.99 | |
| Schwartz's | 8.95 | |
| MATTEL | 8.16 | |
| Delta | 8.09 | |
| J.Crew | 8.05 | |
| Nixon | 7.08 | |
| Wilton | 6.57 | |
| Four Seasons | 6.47 | |
| Kroger | 6.22 | |
| Publix | 6.13 | |
| American Airlines | 6.12 | |
| Marriott | 6.11 | |
| Vivienne Westwood | 5.93 | |
| Spotify Music | 5.82 | |
| KARL LAGERFELD | 5.60 | |
| ABC | 5.24 | |
| Walgreens | 5.20 | |
| ULTA Beauty | 5.16 | |
| Steve Madden | 5.11 | |
| CBS | 5.08 | |
| Alexander McQueen | 4.87 | |
| Vogue | 4.84 | |
| Pixar | 4.64 | |
| Columbia Pictures | 4.64 | |
| Hurley | 4.63 | |
| Coachella | 4.57 | |
| Ableton | 4.47 | |
| FedEx | 4.35 | |
| HomeGoods | 4.34 | |
| SoundCloud | 4.27 | |
| Bethesda Softworks | 4.25 | |
| Versace | 4.18 |
Official Profiles
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LoginArtist: Thelma Houston
The map shows every radio station that aired Thelma Houston today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 769,710
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677,844 | 88.06% |
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91,866 | 11.94% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















