Thelma Houston

Thelma Houston

Country: US | Gender: female

Influence: 54.54% Fanbase: 30.83% Trending: 66.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 55.66% • Very Strong

As of 2025-09-09

24,829

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:48 UTC

Genres

poppost-discor&b, funk & soulr&b/souldiscomotowncontemporary r&bsoulelectronicdiva house

Biography

R&B diva Thelma Houston rose to fame in 1977 with the hit single "Don't Leave Me This Way," but she enjoyed a distinguished career as a performer and recording artist both before and after her signature tune hit the charts. She was born Thelma Jackson in Leland, Mississippi on May 7, 1946. Her mother worked picking cotton to help support Thelma and her three sisters before the family moved to Long Beach, California, where Thelma spent most of her childhood. By the time she was in her early teens, Thelma had discovered her passion for music, and was regularly singing in church and at school assemblies. Before she was 20, Thelma had married, had two children, and divorced, but in 1966 she landed a gig with a gospel group, the Art Reynolds Singers. She made her recording debut with their single "I Won't Be Back" b/w "Glory, Glory Hallelujah," with Thelma taking the lead on the A-side.

In 1969, Houston moved into secular music as she signed a deal as a solo artist with Dunhill Records, which released her debut album, Sunshower, that year. Sunshower was produced by star songwriter Jimmy Webb, who also wrote all the songs except for a cover of the Rolling Stones' "Jumpin' Jack Flash." While the album fared well with critics, it was less than a hit, and Dunhill dropped Houston. In 1971, Houston became a regular on a short-lived comedy/variety show starring British comic Marty Feldman, and the following year she landed a new record deal with Motown Records. The company released the album Thelma Houston in 1972; like Sunshower, it was well received but not a major commercial success, and four years would pass before she cut another long-player for the label. (In the interim, Houston cut an album with the group Pressure Cooker, I've Got the Music in Me, for the audiophile Sheffield Lab label.) However, the year 1976 would be a game changer for Houston. Her fourth album, Any Way You Like It, featured her version of Harold Melvin & the Blue Notes' "Don't Leave Me This Way," and the song was popular enough on radio and at dance clubs to rise to number one on the singles charts the following year. The track also earned Houston a gold record and a Grammy Award for Best Female R&B Vocal Performance. The year 1976 also saw the release of the movie The Bingo Long Travelling All-Stars & Motor Kings, a film produced by the Motown organization that included several performances by Houston on the soundtrack. Thelma also sang backup on Jermaine Jackson's solo effort My Name Is Jermaine, which was released the same year.

In 1977, Houston issued her follow-up to Any Way You Like It, The Devil in Me, as well as a duet album with fellow R&B veteran Jerry Butler, Thelma & Jerry. The same year, Houston made her big-screen debut with a supporting role in the exploitation feature Game Show Models that also featured Latin jazz legend Willie Bobo. Houston appeared on the soundtrack of the disco-themed movie Thank God It's Friday in 1978, and she also released an album of her own, Ready to Roll, as well as a second collaboration with Jerry Butler, Two to One. Ready to Roll spawned a hit single, "Saturday Night, Sunday Morning," which also appeared in remixed form on 1979's Ride to the Rainbow. Houston parted ways with the Motown organization, and the following year she signed with RCA; her first album for her new label was 1980's Breakwater Cat, which reunited her with Jimmy Webb, who was executive producer for the project and contributed five songs. Her next LP, 1981's Never Gonna Be Another One, featured two tracks that scored on the dance/club charts, "If You Feel It" and a cover of "96 Tears," but she left RCA to return to Motown for her next album, 1982's Reachin' All Around. Houston jumped to MCA Records for two albums, 1983's Thelma Houston and 1984's Qualifying Heat, but spent most of the decade focusing on live work and acting, appearing on the TV shows Faerie Tale Theatre, Cagney & Lacey, and Simon & Simon as well as the 1988 remake of the movie ...And God Created Woman.

In 1990, Houston returned to the recording studio for the album Throw You Down; the set was produced by Richard Perry and spawned another dancefloor hit with the title track. In 1994, she took part in a benefit performance of gospel material with three other R&B singers with gospel roots -- Chaka Khan, Ce Ce Peniston, and Phoebe Snow. Billed as Sisters of Glory, the performance was so well received that the group was invited to perform at the 1994 Woodstock Festival; Khan was unable to participate, but Mavis Staples and Lois Walden joined in to fill out the lineup. The group eventually went out on tour, and Sisters of Glory cut an album in 1995, Good News in Hard Times, with Houston joined by Peniston, Snow, Walden, and Albertina Walker. In 1998, Houston was seen in the films Beloved and 54, and she remained in demand as a live performer. In 2007, Houston released A Woman's Touch, an album in which she interpreted ten songs previously made famous by male artists. In 2013, Houston issued a digital EP of tracks cut with producer Janitor, Fortytwo. The five-song EP Summer Nights, a collection of unreleased material recorded in 1980, arrived in 2017. ~ Mark Deming

Thelma Houston Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Thelma Houston is already in the conversation with 35-44 & 25-34 audiences in UNITED STATES, INDONESIA, BRAZIL. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (122 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Dancing with the Stars, Amazon Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Thelma Houston score 0.49%Low bucket.
Brand: MixcloudBrand: Dancing with the StarsBrand: Amazon Music
Followers:24,829
Engagements:122
Rate:0.5%
Posts:348
Views:0
Avg Likes:122
Avg Comments:17
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 24,829 · Engagements 122 · Rate 0.5%
Posts 348 · Views 0 · Avg Likes 122 · Avg Comments 17 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 30%
25-34: 30%
45-64: 28%
18-24: 10%
Largest: 35-44 (30%); next: 25-34 (30%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries UNITED STATES (61%)
INDONESIA (10%)
BRAZIL (6%)
UNITED KINGDOM (5%)
CANADA (2%)
Top regions: UNITED STATES (61%), INDONESIA (10%), BRAZIL (6%)
Platform Engagement Instagram: 122 avg likes/post best engagement: Instagram 122 avg likes

Top Brand Affinities

Mixcloud
Score: 55.66
Dancing with the Stars
Score: 34.69
Amazon Music
Score: 25.84
Live Nation
Score: 23.25
NBC
Score: 19.58
Lionsgate
Score: 19.30
iHeartRadio Music Awards
Score: 16.75
WNBA
Score: 15.14
FOX
Score: 13.59
Barbie
Score: 13.49
HBO Max
Score: 13.41
Pioneer
Score: 13.37
Brand Category Score
Mixcloud 55.66
Dancing with the Stars 34.69
Amazon Music 25.84
Live Nation 23.25
NBC 19.58
Lionsgate 19.30
iHeartRadio Music Awards 16.75
WNBA 15.14
FOX 13.59
Barbie 13.49
HBO Max 13.41
Pioneer 13.37
CNN 11.88
Paramount Pictures 11.54
MTV 10.78
Macy's 10.77
Scotiabank 10.26
Banana Republic 9.93
Pro Tools 8.99
Schwartz's 8.95
MATTEL 8.16
Delta 8.09
J.Crew 8.05
Nixon 7.08
Wilton 6.57
Four Seasons 6.47
Kroger 6.22
Publix 6.13
American Airlines 6.12
Marriott 6.11
Vivienne Westwood 5.93
Spotify Music 5.82
KARL LAGERFELD 5.60
ABC 5.24
Walgreens 5.20
ULTA Beauty 5.16
Steve Madden 5.11
CBS 5.08
Alexander McQueen 4.87
Vogue 4.84
Pixar 4.64
Columbia Pictures 4.64
Hurley 4.63
Coachella 4.57
Ableton 4.47
FedEx 4.35
HomeGoods 4.34
SoundCloud 4.27
Bethesda Softworks 4.25
Versace 4.18

Official Profiles

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Artist: Thelma Houston

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Thelma Houston today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-25)

Total: 769,710

PLATFORM TOTAL %
Spotify Spotify 677,844 88.06%
Pandora Pandora 91,866 11.94%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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