Thelma Aoyama

Thelma Aoyama — pop artist from JP.

Bursting onto the J-pop scene in 2007, Thelma Aoyama turned her striking appearance, her vocal training, and her interest in American R&B (she spent a couple…

Influence: 48.93% Fanbase: 25.00% Trending: 60.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 31.52% • Very Strong

As of 2025-09-14

999,955

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 08:00:38 UTC

Genres

popj-poppopasian popr&b, funk & souljapanese r&b

Biography

Bursting onto the J-pop scene in 2007, Thelma Aoyama turned her striking appearance, her vocal training, and her interest in American R&B (she spent a couple of years living in Los Angeles) into a successful career by collaborating with Japanese R&B singer SoulJa on the hit single "Koko Ni Iru Yo," hitting the Oricon charts heavily. With three-quarters Japanese and one-quarter Trinidadian heritage, Aoyama's trademark flowing vocals serve as a strong counterpoint to the rap-influenced vocals of most male Japanese R&B artists. Capitalizing on the success of "Koko Ni Iru Yo," the follow-up collaboration "Soba Ni Iru Ne" featured Aoyama's vocals more prominently along with a late-'90s/early-2000s style. The single debuted at number three on the Oricon charts and quickly moved to the top slot. Her first full-length album, Diary, debuted at number three in March 2008. ~ Adam Greenberg, Rovi

Top Brand Affinities

Report Date: 2025-09-14

Thelma Aoyama indexes high with fans in the 18-24 range in JAPAN, UNITED STATES, BRAZIL. The skew is heavily female (64%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 962,690 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Casetify, KOSÉ, Style Nanda, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Thelma Aoyama when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thelma Aoyama score 1.01% — Moderate bucket.

Brand: CasetifyBrand: KOSÉBrand: Style Nanda

Followers:999,955

Engagements:10,128

Rate:1.0%

Posts:2,186

Avg Likes:9,586

Avg Comments:1,175

Avg Views:962,690

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 999,955 · Engagements 10,128 · Rate 1.0% Posts 2,186 · Views 962,690 · Avg Likes 9,586 · Avg Comments 1,175 · Avg Views 962,690	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 8% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	JAPAN (55%) UNITED STATES (5%) BRAZIL (5%) THAILAND (4%) TAIWAN (4%)	Top regions: JAPAN (55%), UNITED STATES (5%), BRAZIL (5%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 962,690 avg views/post	Best reach: Youtube 962,690 avg views; best engagement: Youtube 9,586 avg likes

Top Brand Affinities

Casetify

Score: 31.52

KOSÉ

Score: 30.53

Style Nanda

Score: 25.73

Anna Sui

Score: 19.55

Vivienne Westwood

Score: 18.01

GENTLE MONSTER

Score: 14.89

L'Occitane

Score: 14.77

Shake Shack

Score: 13.64

Alexander Wang

Score: 13.08

Paul Smith

Score: 12.73

New Era

Score: 11.18

Snoopy And The Peanuts Gang

Score: 10.90

Brand	Category	Score
Casetify		31.52
KOSÉ		30.53
Style Nanda		25.73
Anna Sui		19.55
Vivienne Westwood		18.01
GENTLE MONSTER		14.89
L'Occitane		14.77
Shake Shack		13.64
Alexander Wang		13.08
Paul Smith		12.73
New Era		11.18
Snoopy And The Peanuts Gang		10.90
UNIQLO		10.74
Maison Margiela		10.73
Stüssy		10.54
UGG		10.48
Stella McCartney		10.04
Furla		9.57
Acne Studios		9.53
Dr. Martens		8.98
Olympus		8.94
Yves Saint Laurent		8.93
Marni		8.46
Daniel Wellington		8.39
Lush		7.44
Lipton		7.28
Costco		7.18
Chanel		6.93
Tiffany		6.90
GAP		6.88
Marc Jacobs		6.57
Summit Entertainment		6.54
The Body Shop		6.31
Converse		6.29
Coach		6.27
Christian Dior		6.22
Bobbi Brown Cosmetics		6.04
Estee Lauder		5.91
Jimmy Choo		5.48
American Eagle		5.32
Loewe		5.28
Kate Spade		5.15
Champion		5.13
Miu Miu		5.09
Clinique		4.95
The North Face		4.93
Shiseido		4.80
Polo Ralph Lauren		4.42
Innisfree		4.38
IKEA		4.34