TheHxliday

TheHxliday — hip-hop & rap artist from US.

Noah Malik Lee, better known as TheHxliday, is a musical artist that uses his art to create a true sound that is beyond this world. The young musical genius…

Influence: 50.44% Fanbase: 24.78% Trending: 63.27% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 28.06% • Very Strong

As of 2025-09-08

364,132

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:29:37 UTC

Genres

hip-hop & raphip-hop/rapvapor trapsad rapraphip hop

Biography

Noah Malik Lee, better known as TheHxliday, is a musical artist that uses his art to create a true sound that is beyond this world. The young musical genius was exposed to his love for music at an early age with the help of his mother. Growing up in PerryHall, Maryland, he watched his mother practice daily with her band ChicFlick, nurturing him to the joys of making music. From toddler to seventeen-year-old, he grew into an instant performer. Hxliday’s first audition ever was a cover for the Maryland State Boys Choir where he sung "When I Was Your Man " by Bruno Mars. This was followed by his next significant audition, performing Glory by John Legend. From there, his story became ideal in spending every day since working solely on elevating music. The youngest child of this single parent home realized that in order to become the musical legend he was meant to be, that a sacrifice would have to be made. At an early age, Hxliday decided to leave Joppatowne High School and go through home schooling in order to dedicate more time to elevating his craft. TheHxliday isn’t just a singer, a songwriter or a producer, he is alien with an out of this world vibe seen in not only the synths in his sound but the swag in his style. TheHxliday’s energetic sounds transcends the standards heard in today’s music, making it impossible to categorize the super nova. Welcome to The Hxliday Szn.

Top Brand Affinities

Report Date: 2025-09-08

TheHxliday is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, INDONESIA, UNITED KINGDOM. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (187,203 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Spinrilla, True Religion, Zumiez points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TheHxliday score 2.18% — Strong bucket.

Brand: SpinrillaBrand: True ReligionBrand: Zumiez

Followers:364,132

Engagements:7,941

Rate:2.2%

Posts:35

Avg Likes:7,822

Avg Comments:360

Avg Views:187,203

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 364,132 · Engagements 7,941 · Rate 2.2% Posts 35 · Views 187,203 · Avg Likes 7,822 · Avg Comments 360 · Avg Views 187,203	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (52%) INDONESIA (4%) UNITED KINGDOM (4%) FRANCE (4%) CANADA (3%)	Top regions: UNITED STATES (52%), INDONESIA (4%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 6,139 avg likes/post · Youtube: 187,203 avg views/post	Best reach: Youtube 187,203 avg views; best engagement: Instagram 6,139 avg likes

Top Brand Affinities

Spinrilla

Score: 28.06

True Religion

Score: 22.27

Zumiez

Score: 20.12

SoundCloud

Score: 16.61

Champion

Score: 12.99

Palm Angels

Score: 12.72

Maison Margiela

Score: 10.84

New Era

Score: 9.94

Amazon Music

Score: 9.42

Pro Tools

Score: 9.29

Kappa

Score: 9.14

Beats Electronics

Score: 8.46

Brand	Category	Score
Spinrilla		28.06
True Religion		22.27
Zumiez		20.12
SoundCloud		16.61
Champion		12.99
Palm Angels		12.72
Maison Margiela		10.84
New Era		9.94
Amazon Music		9.42
Pro Tools		9.29
Kappa		9.14
Beats Electronics		8.46
Ableton		6.66
Moncler		6.53
Supreme		6.34
Vivienne Westwood		5.79
Carhartt		5.35
Kodak		5.15
Spotify Music		4.95
Stüssy		4.56
Alexander McQueen		4.46
Hennessy		4.42
FashionNova		3.57
American Eagle		3.55
BALMAIN		3.53
Balenciaga		3.45
Urban Outfitters		3.41
Lollapalooza		3.15
Dr. Martens		3.14
Fendi		3.05
MTV		2.97
ESPN		2.84
NBA		2.74
The North Face		2.72
Forever 21		2.67
Dolce & Gabbana		2.65
Gucci		2.56
GAP		2.53
ASOS		2.50
Vans		2.43
Versace		2.40
Yves Saint Laurent		2.34
Sprite		2.29
Polo Ralph Lauren		2.29
Coachella		2.27
Tommy Hilfiger		2.26
GIVENCHY		2.20
Prada		2.18
Puma		2.12
Los Angeles Lakers		2.05