TheFatRat Brand Affinity ranks highest Launchpad at 55.07% . Very Strong. Score DMDB 66.21% | Fanbase 57.63%

TheFatRat — electronic artist from DE.

TheFatRat, a prominent Gaming Music artist, has garnered a substantial following on YouTube, with over 12 million fans globally and 6.6+ million subscribers.…

TheFatRat

Recognizable

Country: DE | Gender: male | Artist ID: 11e81bc2-4d13-c03a-b058-a0369fe50396

Find Artist

Genres

electronicdanceelectronicdubstepsportsspeedrun

Influential: 66.21% Fanbase: 57.63% Trending: 70.50%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Launchpad • 55.07% • Very Strong

As of 2025-09-10

6,858,696

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.21% | Fanbase 57.63% | Trending 70.50% | CAREER STAGE: MAINSTREAM

Biography

TheFatRat, a prominent Gaming Music artist, has garnered a substantial following on YouTube, with over 12 million fans globally and 6.6+ million subscribers. Known for his innovative approach to copyright restrictions, his music has been featured in 17 million videos, accumulating over 72 billion views on YouTube. With multiple singles consistently charting in the iTunes top 50 for over three years, TheFatRat has established himself as a leading figure in dance music.

His music has been prominently featured in popular video games such as DOTA 2, Rocket League, and Game for Peace, while also becoming a preferred artist for ESports events like ESL and Dreamhack, performing for audiences of up to 15,000 spectators. To connect with TheFatRat, fans can visit his YouTube channel or social media profiles.

Report Date: 2025-09-10

TheFatRat keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDONESIA, VIETNAM. The composition is heavily male (73%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 99,069 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Launchpad, Ableton, Terraria supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TheFatRat score 0.11% — Low bucket.

Brand: LaunchpadBrand: AbletonBrand: Terraria

Followers:6,858,696

Engagements:7,742

Rate:0.1%

Posts:740

Avg Likes:7,568

Avg Comments:278

Avg Views:99,069

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,858,696 · Engagements 7,742 · Rate 0.1% Posts 740 · Views 99,069 · Avg Likes 7,568 · Avg Comments 278 · Avg Views 99,069	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 25% 13-17: 10% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (25%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (17%) INDONESIA (7%) VIETNAM (6%) INDIA (5%) BRAZIL (4%)	Top regions: UNITED STATES (17%), INDONESIA (7%), VIETNAM (6%)
Platform Engagement	Instagram: 2,847 avg likes/post · Youtube: 99,069 avg views/post	Best reach: Youtube 99,069 avg views; best engagement: Youtube 4,721 avg likes

Top Brand Affinities

Launchpad

Score: 55.07

Ableton

Score: 26.11

Terraria

Score: 23.62

Dota 2

Score: 13.38

Bungie

Score: 12.62

Five Nights at Freddy's

Score: 11.45

Clash Royale

Score: 11.29

Square Enix

Score: 10.49

Pro Tools

Score: 9.79

RAZER

Score: 8.93

Koenigsegg Automotive AB

Score: 8.87

Pioneer

Score: 8.81

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Top Brand Affinities

Brand	Category	Score
Launchpad		55.07
Ableton		26.11
Terraria		23.62
Dota 2		13.38
Bungie		12.62
Five Nights at Freddy's		11.45
Clash Royale		11.29
Square Enix		10.49
Pro Tools		9.79
RAZER		8.93
Koenigsegg Automotive AB		8.87
Pioneer		8.81
SoundCloud		8.50
SpeedPaint		8.29
League of Legends		7.26
DeviantArt		7.12
Counter-Strike		6.42
Sega		6.36
Cartoon Network		6.06
Tomorrowland		5.84
God of War		5.83
Nvidia		5.57
Ubisoft		5.32
Activision Blizzard		4.37
Fallout		4.25
Gundam		4.25
Nintendo		4.25
The Witcher		3.77
Final Fantasy		3.76
ASUS		3.73
Spotify Music		3.71
Beats Electronics		3.58
Adobe		3.35
Call of Duty		3.22
McLaren		3.12
Boeing		3.10
Xbox		2.96
Pokemon		2.90
Prismacolor		2.87
Pokemon Go		2.68
NBC		2.62
Microsoft		2.62
Pizza Hut		2.58
Bugatti		2.57
PlayStation		2.47
Grand Theft Auto		2.47
Intel		2.42
Sony		2.37
Nokia		2.31
Nickelodeon		2.22