The Zutons

The Zutons — rock artist from GB.

The Zutons were formed in Liverpool, England, in 2002 by singer/guitarist David McCabe, lead guitarist Boyan Chowdhury, bassist Russell Pritchard, and drummer…

Influence: 54.85% Fanbase: 37.58% Trending: 63.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 51.46% • Very Strong

As of 2025-09-09

37,073

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:03:59 UTC

Genres

rockmodern rockenglish indie rockrockalternative rockalternativealternativeindie rock

Biography

The Zutons were formed in Liverpool, England, in 2002 by singer/guitarist David McCabe, lead guitarist Boyan Chowdhury, bassist Russell Pritchard, and drummer Sean Payne, with saxophonist Abi Harding joining later. The group signed to Liverpool based Deltasonic Records and released their debut single, Devil's Deal in September 2002.

The band’s debut album, Who Killed… The Zutons (produced by Ian Broudie) was released in May 2004 and spent nearly 12 months on the UK album chart. Nominated for the 2004 Mercury Music Prize, the album went on to sell over 600,000 copies (2 x Platinum) in the UK. The band was also nominated for Best Breakthrough Act at the 2005 Brit Awards.

Second album Tired of Hanging Around was released in April 2006. Produced by Stephen Street, the album reached number 2 in the UK album chart, selling over half a million copies and spawning Top 10 singles, Why Won’t You Give Me Your Love and Valerie. The latter was subsequently covered by Mark Ronson feat. Amy Winehouse, and went on to become a global hit.

The band’s third album You Can Do Anything was released in 2008, entering the UK album chart at number 6 before the group disbanded shortly after release.

2024 saw The Zutons release their first new music in over 16 years in the form of new single Creeping on The Dancefloor, taken from the Nile Rodgers / Ian Broudie produced Top 10 album, The Big Decider.

Top Brand Affinities

Report Date: 2025-09-09

The Zutons resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, BRAZIL, UNITED STATES. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 2,936 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Fred Perry, Phase One, Carling maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Zutons score 2.68% — Strong bucket.

Brand: Fred PerryBrand: Phase OneBrand: Carling

Followers:37,073

Engagements:993

Rate:2.7%

Posts:320

Avg Likes:974

Avg Comments:38

Avg Views:4,440

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,073 · Engagements 993 · Rate 2.7% Posts 320 · Views 4,440 · Avg Likes 974 · Avg Comments 38 · Avg Views 4,440	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 34% 35-44: 16% 45-64: 9%	Largest: 25-34 (38%); next: 18-24 (34%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED KINGDOM (26%) BRAZIL (14%) UNITED STATES (13%) CANADA (5%) SPAIN (3%)	Top regions: UNITED KINGDOM (26%), BRAZIL (14%), UNITED STATES (13%)
Platform Engagement	Instagram: 817 avg likes/post · Tiktok: 2,936 avg views/post · Youtube: 1,504 avg views/post	Best reach: Tiktok 2,936 avg views; best engagement: Instagram 817 avg likes

Top Brand Affinities

Fred Perry

Score: 51.46

Phase One

Score: 38.46

Carling

Score: 26.09

Ampeg

Score: 25.48

ITV

Score: 23.96

MOOG

Score: 23.44

Sky Sports

Score: 18.13

Peroni

Score: 17.96

Sainsbury's

Score: 16.95

Mixcloud

Score: 16.88

Marks & Spencer

Score: 16.33

ASDA

Score: 15.42

Brand	Category	Score
Fred Perry		51.46
Phase One		38.46
Carling		26.09
Ampeg		25.48
ITV		23.96
MOOG		23.44
Sky Sports		18.13
Peroni		17.96
Sainsbury's		16.95
Mixcloud		16.88
Marks & Spencer		16.33
ASDA		15.42
Morrisons		14.55
Umbro		14.13
Waitrose		13.71
Sennheiser		13.26
Guinness		13.02
Tate Modern		12.97
Barbour		12.17
Carlsberg		11.75
Clarks		10.96
Amazon Music		10.85
Paul Smith		10.72
Easyjet		10.66
All Saints		10.34
ALDI		10.10
Pro Tools		9.70
LG Group		9.51
Selfridges		9.46
Stella Artois		9.34
Stone Island		9.29
Tesco		9.22
Beck`s		8.99
Vauxhall		8.31
BBC		8.28
Next		8.12
Ryanair		7.79
River Island		7.57
Columbia Pictures		7.06
Bose		6.50
Dr. Martens		6.30
Baileys		6.05
Lidl		6.05
Spotify Music		5.92
Cadbury		5.86
Pilsner Urquell		5.73
Vivienne Westwood		5.59
Amstel		5.39
Harrods		4.45
Warner Bros		4.39