The Zenith Passage
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
43,767
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:47 UTC
Genres
Biography
With an overhauled lineup that sees original guitarist Justin McKinney joined by guitarist Chris Beattie, vocalist Derek Rydquist (ex- The Faceless, John Frum and bassist Brandon Giffin (ex- The Faceless, Cynic) everyone brings something special to Datalysium.
The Zenith Passage engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, CANADA, MEXICO. The fan base skews heavily male (94%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,817 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Impericon, Ampeg, FromSoftware, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 43,767 · Engagements 2,028 · Rate 4.6% Posts 880 · Views 5,884 · Avg Likes 1,960 · Avg Comments 120 · Avg Views 5,884 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 35% 35-44: 12% 45-64: 4% |
Largest: 25-34 (47%); next: 18-24 (35%) |
| Gender Split |
Female: 6% Male: 94% Non-binary/Other: 0% |
Skews male (94%) |
| Top Countries |
UNITED STATES (36%) CANADA (6%) MEXICO (5%) RUSSIA (4%) INDONESIA (4%) |
Top regions: UNITED STATES (36%), CANADA (6%), MEXICO (5%) |
| Platform Engagement | Instagram: 1,380 avg likes/post · Tiktok: 2,067 avg views/post · Youtube: 3,817 avg views/post | Best reach: Youtube 3,817 avg views; best engagement: Instagram 1,380 avg likes |
Top Brand Affinities
Impericon
Ampeg
FromSoftware
Sennheiser
Bloodborne
Pro Tools
Akg
Aeon
Metal Gear Solid
SHREDZ
Amazon Music
Akai
| Brand | Category | Score |
|---|---|---|
| Impericon | 121.72 | |
| Ampeg | 80.20 | |
| FromSoftware | 36.03 | |
| Sennheiser | 24.89 | |
| Bloodborne | 23.30 | |
| Pro Tools | 22.69 | |
| Akg | 20.01 | |
| Aeon | 18.97 | |
| Metal Gear Solid | 15.41 | |
| SHREDZ | 14.49 | |
| Amazon Music | 13.33 | |
| Akai | 11.57 | |
| Fallout | 10.70 | |
| God of War | 9.42 | |
| Spotify Music | 9.11 | |
| Resident Evil | 9.01 | |
| Final Fantasy | 8.82 | |
| Mortal Kombat | 8.66 | |
| Square Enix | 8.44 | |
| Capcom | 8.42 | |
| Hot Topic | 8.04 | |
| Taco Bell | 7.79 | |
| Ableton | 7.56 | |
| Borderlands | 7.34 | |
| Diablo | 7.03 | |
| The Last of Us | 6.84 | |
| World of Warcraft | 6.29 | |
| Bethesda Softworks | 6.20 | |
| GameStop | 6.14 | |
| Comedy Central | 5.94 | |
| Sega | 5.74 | |
| Bandai Namco | 5.66 | |
| Monster Beverage | 5.41 | |
| SoundCloud | 5.25 | |
| Nintendo | 5.20 | |
| Jameson | 5.13 | |
| Omega | 5.06 | |
| Power Rangers | 4.98 | |
| ASUS | 4.84 | |
| Gundam | 4.72 | |
| The Witcher | 4.71 | |
| Nvidia | 4.67 | |
| Pilsner Urquell | 4.65 | |
| Star Wars | 4.10 | |
| Beats Electronics | 4.09 | |
| NHL | 3.99 | |
| Jack Daniels | 3.97 | |
| Coors | 3.94 | |
| Columbia Pictures | 3.82 | |
| Activision Blizzard | 3.79 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















