The YellowHeads
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
336,882
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:37:57 UTC
Genres
Biography
a key common denominator that unites them: a strong passion for music.
This union’s strength is in their sound, going from highly atmospheric elec-
tronic music to a techno sound with retro touches.
Their releases have seen the light on the biggest labels such as:
Kraftek, Filth On Acid, Terminal M, Senso Sounds, etc...
with collab and remixes by: Pleasurekraft, Wehbba, MOBY...
The YellowHeads has been a headliner at some of the best festivals and clubs around the world,
with more than 100 performances per year! performing with:
Pendulum, Joseph Capriati, Paco Osuna, Amelie Lens, Charlotte the Witte,
Boris Brejcha, Alan Fitzpatrick, Pan-Pot...
Their track called "Planet X" is the best seller Techno track in 2020 and 2021 with more
than 4 months TOP #1 and the third best seller Techno track on Beatport story, also is
the most streamed Techno track in Spotify with more than 10 millions plays and it is include
in more than 350.000 playlists... + the track was BSO of the TV show "The Billion Dollar Code" (Netflix)
It also reached top # 2 on the main charts of all genres! the track was
played by artist like Tiesto, Paul Van Dyk, David Guetta and others
outside the Techno genre
In 2023 their Reload Records is in the Top 5 Techno labels!
Owner of the label "Reload Records" / “Reload Black Label” / "Replicate Rec"
The YellowHeads engages 25-34 & 18-24 audiences with repeatable results in GERMANY, SPAIN, ITALY. The fan base skews heavily male (85%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (558 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Allen & Heath, Pioneer, Mixcloud, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 336,882 · Engagements 24 · Rate 0.0% Posts 2,784 · Views 558 · Avg Likes 23 · Avg Comments 76 · Avg Views 558 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 35% 35-44: 13% 45-64: 4% |
Largest: 25-34 (46%); next: 18-24 (35%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
GERMANY (15%) SPAIN (8%) ITALY (5%) UNITED STATES (5%) ARGENTINA (4%) |
Top regions: GERMANY (15%), SPAIN (8%), ITALY (5%) |
| Platform Engagement | Instagram: 0 avg likes/post · Youtube: 558 avg views/post | Best reach: Youtube 558 avg views; best engagement: Youtube 23 avg likes |
Top Brand Affinities
Allen & Heath
Pioneer
Mixcloud
Ableton
MOOG
Trancefamily
Akai
Technogym
SoundCloud
Sennheiser
Tomorrowland
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 206.21 | |
| Pioneer | 107.66 | |
| Mixcloud | 105.03 | |
| Ableton | 75.16 | |
| MOOG | 58.22 | |
| Trancefamily | 43.58 | |
| Akai | 33.00 | |
| Technogym | 22.47 | |
| SoundCloud | 20.91 | |
| Sennheiser | 18.81 | |
| Tomorrowland | 18.47 | |
| Amazon Music | 13.68 | |
| Lollapalooza | 10.81 | |
| Pro Tools | 8.99 | |
| Beats Electronics | 8.88 | |
| Absolut | 7.74 | |
| Movistar | 7.56 | |
| Jagermeister | 7.08 | |
| Spotify Music | 5.42 | |
| Campari | 4.07 | |
| VidaSana | 3.41 | |
| Cafecito | 2.84 | |
| Red Bull | 2.84 | |
| musical.ly | 2.82 | |
| Monster Beverage | 2.71 | |
| Garnier | 2.68 | |
| Heineken | 2.61 | |
| Matrix | 2.55 | |
| Jack Daniels | 2.23 | |
| Peugeot | 2.17 | |
| Budweiser | 2.15 | |
| Dr. Martens | 2.12 | |
| Ray-Ban | 2.04 | |
| Coachella | 2.01 | |
| KitKat | 1.85 | |
| Volkswagen | 1.82 | |
| Fiat | 1.78 | |
| Huawei | 1.74 | |
| Aperol | 1.67 | |
| Tesla Motors | 1.52 | |
| Yamaha | 1.44 | |
| Guess | 1.38 | |
| Audi | 1.36 | |
| Warner Bros | 1.32 | |
| Sony | 1.32 | |
| Coca-Cola | 1.25 | |
| Vans | 1.24 | |
| KTM | 1.22 | |
| Calvin Klein | 1.21 | |
| Adidas | 1.20 |
Official Profiles
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LoginArtist: The YellowHeads
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
