The Wombats Brand Affinity ranks highest Vegemite at 14.05% . Very Strong. Score DMDB 66.72% | Fanbase 61.34%

The Wombats — pop artist from GB.

The Wombats have released their latest album, Oh! The Ocean, showcasing a more sophisticated and experimental sound. The album delves into themes of social…

The Wombats

Recognizable

Country: GB | Artist ID: 11e81bc3-77e2-a500-acef-a0369fe50396

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Genres

popliverpool indierockmodern rockrockalternativemodern alternative rockalternativeindie rock

Influential: 66.72% Fanbase: 61.34% Trending: 69.41%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 14.05% • Very Strong

As of 2025-09-10

566,778

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.72% | Fanbase 61.34% | Trending 69.41% | CAREER STAGE: MAINSTREAM

Biography

The Wombats have released their latest album, Oh! The Ocean, showcasing a more sophisticated and experimental sound. The album delves into themes of social anxiety and LA life, reflecting a shift towards a warmer, more organic musical approach. Recorded in Echo Park, LA, in July 2024 with producer John Congleton, the band opted for a more natural recording process, moving away from synthetic sounds.

With Oh! The Ocean, The Wombats explore a diverse range of genres, incorporating elements of tech rock, pop, fuzz rock, and rock'n'roll. The album marks a new chapter for the band, blending familiar sounds with fresh sonic experimentation, offering listeners a unique and engaging musical experience.

Report Date: 2025-09-10

The Wombats reaches 18-24 & 25-34 audiences concentrated in UNITED KINGDOM, AUSTRALIA, UNITED STATES. The demographic tilt is heavily female (64%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 1,613 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Vegemite, ASDA, Sainsbury's suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Wombats score 0.72% — Low bucket.

Brand: VegemiteBrand: ASDABrand: Sainsbury's

Followers:566,778

Engagements:2,123

Rate:0.4%

Posts:3,474

Avg Likes:2,100

Avg Comments:26

Avg Views:7,280

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 566,778 · Engagements 2,123 · Rate 0.4% Posts 3,474 · Views 7,280 · Avg Likes 2,100 · Avg Comments 26 · Avg Views 7,280	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 39% 35-44: 9% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (39%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED KINGDOM (38%) AUSTRALIA (20%) UNITED STATES (19%) GERMANY (3%) ITALY (2%)	Top regions: UNITED KINGDOM (38%), AUSTRALIA (20%), UNITED STATES (19%)
Platform Engagement	Instagram: 1,613 avg likes/post	best engagement: Instagram 1,613 avg likes

Top Brand Affinities

Vegemite

Score: 14.05

ASDA

Score: 11.36

Sainsbury's

Score: 10.92

Morrisons

Score: 10.82

Marks & Spencer

Score: 10.52

Fred Perry

Score: 9.75

River Island

Score: 9.35

Costa Coffee

Score: 8.66

boohoo

Score: 8.02

Kmart

Score: 7.55

Tate Modern

Score: 7.39

Selfridges

Score: 7.24

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Top Brand Affinities

Brand	Category	Score
Vegemite		14.05
ASDA		11.36
Sainsbury's		10.92
Morrisons		10.82
Marks & Spencer		10.52
Fred Perry		9.75
River Island		9.35
Costa Coffee		8.66
boohoo		8.02
Kmart		7.55
Tate Modern		7.39
Selfridges		7.24
Lollapalooza		7.20
New Line Cinema		6.66
Dr. Martens		6.35
Carlsberg		6.13
T.G.I. Friday's		6.04
Ryanair		5.33
Sunnies Studios		5.32
Polaroid		5.08
Urban Outfitters		4.96
Guinness		4.85
Harrods		4.59
Lush		4.55
Rimmel		4.24
ASOS		4.18
BBC		4.14
Tesco		4.07
ALDI		4.07
Topshop		4.02
Showtime		3.84
Aperol		3.79
Lindt		3.79
Primark		3.33
Pringles		3.27
Hilton		3.17
Coachella		3.07
Emporium		3.06
Spotify Music		3.06
Cadbury		2.84
Benefit Cosmetics		2.83
Baileys		2.75
Chrysler		2.67
Tinder		2.64
Vans		2.46
HBO		2.35
Busch		2.30
Kodak		2.18
ASICS		2.18
LEGOLAND		2.17