The Whitest Boy Alive

The Whitest Boy Alive — pop artist from DE.

Formed in 2003 as an electronics-based group with an emphasis on the dancefloor, the Whitest Boy Alive eventually abandoned all programming and most other…

Influence: 64.01% Fanbase: 54.62% Trending: 68.71% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 23.08% • Very Strong

As of 2025-09-10

46,917

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:48:25 UTC

Genres

popindietronicarockmodern rockrockalternativeindie rocknew ravealternativeelectronicalternative dance

Biography

Formed in 2003 as an electronics-based group with an emphasis on the dancefloor, the Whitest Boy Alive eventually abandoned all programming and most other forms of synthetic instrumentation for a typical rock band setup. Guitarist/vocalist Erlend Øye (the Kings of Convenience), bassist Marcin Öz, drummer Sebastian Maschat, and keyboardist Daniel Nentwig began playing a form of straightforward and stripped-down indie rock informed by early Talking Heads (particularly the spindly sound of Talking Heads: 77) and Josef K. They released their first album, titled Dreams, in 2006, and followed it up with the more outgoing and uptempo Rules in 2009. ~ Andy Kellman, Rovi

Top Brand Affinities

Report Date: 2025-09-10

The Whitest Boy Alive reliably reaches 25-34 & 18-24 audiences in MEXICO, UNITED STATES, ARGENTINA. The base is heavily male (69%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (83 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Ableton, Lollapalooza, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Whitest Boy Alive score 6.57% — Very Strong bucket.

Brand: MOOGBrand: AbletonBrand: Lollapalooza

Followers:46,917

Engagements:3,082

Rate:6.6%

Posts:93

Avg Likes:3,082

Avg Comments:64

Avg Views:83

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,917 · Engagements 3,082 · Rate 6.6% Posts 93 · Views 83 · Avg Likes 3,082 · Avg Comments 64 · Avg Views 83	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 41% 35-44: 12% 13-17: 3%	Largest: 25-34 (41%); next: 18-24 (41%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	MEXICO (19%) UNITED STATES (16%) ARGENTINA (9%) COLOMBIA (6%) GERMANY (6%)	Top regions: MEXICO (19%), UNITED STATES (16%), ARGENTINA (9%)
Platform Engagement	Instagram: 3,081 avg likes/post · Tiktok: 0 avg views/post · Youtube: 83 avg views/post	Best reach: Youtube 83 avg views; best engagement: Instagram 3,081 avg likes

Top Brand Affinities

MOOG

Score: 23.08

Ableton

Score: 16.64

Lollapalooza

Score: 14.43

Mixcloud

Score: 14.04

Pro Tools

Score: 13.04

Movistar

Score: 11.82

Akai

Score: 10.89

Sennheiser

Score: 9.08

Tate Modern

Score: 7.55

Kodak

Score: 7.16

Pepsi

Score: 6.01

Cafecito

Score: 5.49

Brand	Category	Score
MOOG		23.08
Ableton		16.64
Lollapalooza		14.43
Mixcloud		14.04
Pro Tools		13.04
Movistar		11.82
Akai		10.89
Sennheiser		9.08
Tate Modern		7.55
Kodak		7.16
Pepsi		6.01
Cafecito		5.49
Spotify Music		5.17
Leica		4.89
Fujifilm		4.80
Olympus		4.08
Coachella		4.01
Oculus		3.96
Polaroid		3.55
SoundCloud		3.30
Dr. Martens		3.20
Pantone Inc		2.90
MTV		2.61
Aperol		2.22
Star Wars		2.13
Airbnb		2.12
Warner Bros		2.02
Tinder		2.01
Nintendo		1.96
A Game of Tones		1.93
Vans		1.92
Heineken		1.88
Beats Electronics		1.85
Lego		1.78
Jaguar		1.66
Paramount Pictures		1.65
HBO		1.63
Fiat		1.59
Nikon		1.59
The North Face		1.53
Showtime		1.53
Adobe		1.53
National Geographic		1.44
Canon		1.39
Guinness		1.38
Ray-Ban		1.38
GoPro		1.36
IKEA		1.35
New Balance		1.26
Pokemon Go		1.26