The White Buffalo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
532,126
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:54:45 UTC
Genres
Biography
Enter ‘Year Of The Dark Horse’…
When Jake, flanked by regular touring / recording compadres, bassist / keyboard player / guitarist Christopher Hoffee and drummer Matt Lynott, crossed the threshold of East Nashville’s Neon Cross Studio, a converted Southern Baptist Church, he wasn’t chapter an’ verse prepared, as usual.
For ‘Year Of The Dark Horse’ to achieve its full potential, Jake knew the experience had to be immersive, which is why the Nashville location proved crucial. Not only were the three musicians away from the lures of home, but the house they all stayed in was just a block from the studio, and filled with a variety of instruments. Wherever they were, they could hone in on the project, and some of the songs came together while the clock was ticking…
Over the years, Jake has built a second-to-none reputation for the emotional weight of his music, and here this core element dramatically underpins a body of work that allows the imagination of the listener to play an important part throughout, building on a tale of debauchery.
Which effectively sums up ‘YOTDH’ as a whole, The White Buffalo’s most unpredictable and inventive work to date.
The White Buffalo performs best with fans in the 25-34 range, concentrated in BRAZIL, UNITED STATES, TüRKIYE. Audience composition is heavily male (78%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 12,737 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Harley-Davidson, The Last of Us, Jameson, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The White Buffalo is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 532,126 · Engagements 2,073 · Rate 0.4% Posts 1,600 · Views 19,027 · Avg Likes 1,999 · Avg Comments 73 · Avg Views 19,027 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 39% 35-44: 13% 45-64: 6% |
Largest: 25-34 (40%); next: 18-24 (39%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
BRAZIL (35%) UNITED STATES (15%) TüRKIYE (6%) FRANCE (3%) ITALY (3%) |
Top regions: BRAZIL (35%), UNITED STATES (15%), TüRKIYE (6%) |
| Platform Engagement | Instagram: 893 avg likes/post · Tiktok: 6,290 avg views/post · Youtube: 12,737 avg views/post | Best reach: Youtube 12,737 avg views; best engagement: Instagram 893 avg likes |
Top Brand Affinities
Harley-Davidson
The Last of Us
Jameson
Coors
Pilsner Urquell
Jack Daniels
God of War
The Witcher
Pacific Northwest Wonderland
Guinness
Carhartt
Budweiser
| Brand | Category | Score |
|---|---|---|
| Harley-Davidson | 10.52 | |
| The Last of Us | 9.44 | |
| Jameson | 6.94 | |
| Coors | 6.90 | |
| Pilsner Urquell | 6.25 | |
| Jack Daniels | 6.01 | |
| God of War | 5.40 | |
| The Witcher | 5.25 | |
| Pacific Northwest Wonderland | 4.78 | |
| Guinness | 4.51 | |
| Carhartt | 4.30 | |
| Budweiser | 4.21 | |
| Nixon | 4.20 | |
| AMC | 4.09 | |
| Columbia Pictures | 3.96 | |
| Campari | 3.58 | |
| NHL | 3.47 | |
| Dr. Martens | 3.29 | |
| Paramount Pictures | 3.20 | |
| Cadillac | 3.10 | |
| Monster Beverage | 3.08 | |
| HBO | 3.06 | |
| WWE | 2.97 | |
| Star Wars | 2.90 | |
| Spotify Music | 2.86 | |
| Besiktas | 2.83 | |
| Warner Bros | 2.73 | |
| Vans | 2.65 | |
| Jeep | 2.62 | |
| UFC | 2.57 | |
| NFL | 2.56 | |
| Showtime | 2.54 | |
| NBC | 2.53 | |
| Heineken | 2.51 | |
| BBC | 2.32 | |
| Ubisoft | 2.28 | |
| Airbnb | 2.27 | |
| Under Armour | 2.23 | |
| Coachella | 2.21 | |
| Busch | 2.20 | |
| Dodge | 2.15 | |
| Lollapalooza | 2.13 | |
| Costco | 2.02 | |
| Jaguar | 1.97 | |
| Yamaha | 1.93 | |
| Ford | 1.92 | |
| DC Entertainment | 1.90 | |
| Lego | 1.88 | |
| Tinder | 1.87 | |
| LEGOLAND | 1.86 |
Official Profiles
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LoginArtist: The White Buffalo
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-21 02:00 UTC | The White Buffalo | Belly Up Tavern | Solana Beach, United States | |
| 2026-03-22 02:00 UTC | The White Buffalo | Belly Up Tavern | Solana Beach, United States |
