The Waterboys
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
60,538
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 21:11:56 UTC
Genres
Biography
A native of Edinburgh, Scott first became involved in music as the creator of the fanzine Jungleland and later played in a series of local punk outfits. After college, where he studied English and philosophy, Scott and his band Another Pretty Face recorded some demos in London; following the group's breakup in 1981, he formed the Waterboys, so named after a line in the Lou Reed song "The Kids" but wholly appropriate given Scott's recurring lyrical fascination with sea imagery.
A newspaper advertisement calling for musicians led to a response from multi-instrumentalist Anthon Thistlethwaite, and along with drummer Kevin Wilkinson, the Waterboys issued their self-titled debut in 1983. A particularly cinematic mix of post-punk and new wave with a healthy dose of romanticism, Scott's approach during this period would later be described to as "The Big Music," after a single of the same name that appeared on their next album, A Pagan Place. Released in 1984 and aided by keyboardist Karl Wallinger and trumpeter Roddy Lorimer, the record expanded the group's rich, dramatic sound while further exploring Scott's interest in spirituality. With 1985's This Is the Sea, the Waterboys reached an early peak; a majestic, ambitious record, it earned the group a significant hit with the single "The Whole of the Moon." However, after the album's release, Wallinger departed to form World Party, leaving Scott to strike out in a new direction altogether, thus ending the band's "Big Music" phase. (Karl Wallinger died on March 10, 2024, at the age of 66.)
Relocating to Dublin, Scott, Thistlethwaite, and fiddler Steve Wickham began incorporating traditional Irish music, country, and soul into the Waterboys' sound. This new folk- and Celtic-inspired approach culminated in 1988's excellent Fisherman's Blues, marking a dramatic sonic reinvention that polarized some of their earlier fans, but has ultimately come to be considered one of the band's finest releases. Taking this new approach even further, Scott added several new folk and traditional players like accordionist Sharon Shannon and flautist Colin Blakey to the mix for 1990's vibrant British Isles journey Room to Roam. Similar to their "Big Music" period, the folky Waterboys lineup of the late '80s has been referred to as the "Raggle Taggle Band" era, named for their rendition of the traditional song "The Raggle Taggle Gypsy" that appears on Room to Roam.
Changing tacks once again, Scott moved to New York without Thistlethwaite, Wickham, or any of his other mainstay bandmembers. The release of 1993's Dream Harder, cut with American session musicians, marked a return to an electric hard rock sound. In spite of a fairly poor critical response, it yielded a pair of singles that reached the U.K. Top 30 and fared better chart-wise than its predecessor. Not long after its release, Scott abandoned the Waterboys name and, moving back to Scotland, began a lengthy stay at the Findhorn spiritual commune, where he recorded 1995's acoustic folk LP Bring 'Em All In under his own name. A second, more rock-driven solo album, Still Burning, appeared in 1997. By early 1999, Scott was at work on another record with a host of different musicians; among them were Thistlethwaite and original Waterboys drummer Kevin Wilkinson, although tragically, the latter took his own life in July of that year.
In 2000, Scott released Rock in the Weary Land under the Waterboys name, referring to its edgy experimental sound as "Sonic Rock." The following year saw the release of Too Close to Heaven (titled Fisherman's Blues, Pt. 2 in the U.S.), which collated a group of outtakes, demos, and alternate versions of songs from the Fisherman's Blues era. With Wickham again a full-time member, it heralded another sea change for the band, who again headed in a more folk-oriented direction on 2003's Universal Hall, named after and recorded at the theater at the Findhorn Foundation, to which Scott retained a deep connection. Following a 2005 live outing, Karma to Burn, the Waterboys returned with 2007's more spirited Book of Lightning, which was recorded mostly live in the studio.
After a couple of years of touring and time off, Scott assembled and released a compilation of unreleased songs from the Waterboys' This Is the Sea sessions called In a Special Place. He also published a memoir entitled Kiss the Wind: A Waterboy's Adventures in Music. Around this time, he, Wickham, and bassist Marc Arciero also assembled a new version of the Waterboys who began performing together in late 2010 and early 2011. In March they entered a studio to record a new project built around the work of one of Scott's lifelong heroes. Released in the fall of 2011, An Appointment with Mr. Yeats was a collection of new songs whose lyrics were taken from the poems of William Butler Yeats.
In January 2015, the Waterboys returned to entirely original music with Modern Blues. Recorded in Nashville, produced by Scott, and mixed by Bob Clearmountain, it reached number 14 on the U.K. Albums chart, marking the band's highest appearance since 1993. Scott's next Waterboys project was an ambitious and eclectic double album, 2017's Out of All This Blue, which added elements of country, R&B, and hip-hop to the group's mix. Scott and company continued to blur genres in 2019 with Where the Action Is, which took its title from the chorus of Robert Parker's '60s Northern soul classic "Let's Go Baby." The prolific run continued into 2020 with Good Luck, Seeker, a typically adventurous Waterboys set that featured the sprawling, seven-minute single "My Wanderings in the Weary Land."
Late 2021 brought an archival box set, The Magnificent Seven: The Waterboys Fisherman's Blues/Room to Roam Band 1989-1990, that contained four discs of live tracks, demos, and studio outtakes from the period, a remastered edition of Room to Roam, and a DVD of fan-shot concert footage and home movies from the band. Composer, producer, and frequent Paul Weller collaborator Simon Dine collaborated with Scott to write the bulk of the material for 2022's All Souls Hill. The LP found Scott once again indulging his interest in hip-hop-inspired production, with extensive use of loops and electronic rhythms, while taking a more organic approach to numbers like a re-written cover of Robbie Robertson's "Once Were Brothers" and an extended and updated take on the folk standard "Passing Through." ~ Timothy Monger & Jason Ankeny
The Waterboys connects with 45-64 & 35-44 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, SPAIN. With a heavily male (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 2,500 avg views per post; Youtube adds dependable engagement depth. Overlap with Ampeg, Live Nation, Warner Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Waterboys moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 60,538 · Engagements 253 · Rate 0.4% Posts 3,634 · Views 3,223 · Avg Likes 231 · Avg Comments 19 · Avg Views 3,223 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 34% 35-44: 27% 25-34: 25% 18-24: 12% |
Largest: 45-64 (34%); next: 35-44 (27%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED KINGDOM (16%) UNITED STATES (15%) SPAIN (10%) CANADA (7%) GREECE (7%) |
Top regions: UNITED KINGDOM (16%), UNITED STATES (15%), SPAIN (10%) |
| Platform Engagement | Instagram: 77 avg likes/post · Tiktok: 723 avg views/post · Youtube: 2,500 avg views/post | Best reach: Youtube 2,500 avg views; best engagement: Youtube 125 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Warner Music
MOOG
Mixcloud
Guinness
Amazon Music
Sennheiser
Tate Modern
Jameson
Pro Tools
Ryanair
| Brand | Category | Score |
|---|---|---|
| Ampeg | 26.81 | |
| Live Nation | 23.54 | |
| Warner Music | 22.95 | |
| MOOG | 17.84 | |
| Mixcloud | 16.00 | |
| Guinness | 11.58 | |
| Amazon Music | 11.32 | |
| Sennheiser | 11.11 | |
| Tate Modern | 8.97 | |
| Jameson | 7.99 | |
| Pro Tools | 7.30 | |
| Ryanair | 7.28 | |
| Spotify Music | 6.17 | |
| BBC | 6.07 | |
| Paramount Pictures | 5.03 | |
| MTV | 4.71 | |
| Kickstarter | 4.15 | |
| Warner Bros | 3.88 | |
| Hurley | 3.83 | |
| Dr. Martens | 3.71 | |
| Baileys | 3.61 | |
| Campari | 3.54 | |
| Tesco | 3.44 | |
| Leica | 3.25 | |
| Olympus | 3.20 | |
| Emporium | 3.18 | |
| Columbia Pictures | 3.16 | |
| Cadillac | 3.08 | |
| NBC | 2.91 | |
| Philips | 2.83 | |
| Primark | 2.81 | |
| Citroen | 2.76 | |
| Lollapalooza | 2.68 | |
| Pixar | 2.67 | |
| Jack Daniels | 2.53 | |
| Snoopy And The Peanuts Gang | 2.41 | |
| Jaguar | 2.27 | |
| Showtime | 2.23 | |
| SoundCloud | 2.03 | |
| Polaroid | 2.01 | |
| Budweiser | 2.01 | |
| Kodak | 1.98 | |
| Land Rover | 1.97 | |
| Aperol | 1.93 | |
| Sunnies Studios | 1.89 | |
| Lush | 1.84 | |
| Coachella | 1.83 | |
| McLaren | 1.78 | |
| Fujifilm | 1.77 | |
| HBO | 1.71 |
Official Profiles
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LoginArtist: The Waterboys
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 02:00 UTC | The Waterboys | Super Bock Arena | Porto, Portugal |















