The War and Treaty
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
353,304
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 14:40:19 UTC
Genres
Biography
With a lionhearted sonic blend, both roaring with passion and tender to the touch, The Tennessean notes, “they are unlike any other act in music.” The War And Treaty’s major label debut album Lover’s Game, was met with critical praise with Associated Press claiming, "The colossally talented pair continue their commando, no-limits journey to the top of the music world.” Drawing respect across the board, they have gone on to appear as top-flight collaborators including the latest “Hey Driver” with Zach Bryan.
The War And Treaty has captivated audiences across the globe from North America to Europe, Australia and beyond, while headlining their own shows and opening for a diverse group of living legends: Al Green, Brandi Carlile, Chris Stapleton, Jason Isbell, John Legend, Lauren Daigle, and Van Morrison among them.
The War and Treaty reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily female (67%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 671 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Amazon Music, Live Nation, Ariat suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 353,304 · Engagements 963 · Rate 0.3% Posts 988 · Views 4,493 · Avg Likes 945 · Avg Comments 31 · Avg Views 4,493 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 35-44: 31% 45-64: 17% 18-24: 13% |
Largest: 25-34 (37%); next: 35-44 (31%) |
| Gender Split |
Female: 67% Male: 34% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (87%) CANADA (3%) UNITED KINGDOM (2%) AUSTRALIA (2%) BRAZIL (1%) |
Top regions: UNITED STATES (87%), CANADA (3%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 671 avg likes/post | best engagement: Instagram 671 avg likes |
Top Brand Affinities
Amazon Music
Live Nation
Ariat
Peloton
Verizon
Delta
Kroger
Houston Livestock Show and Rodeo
Publix
Pro Tools
Kickstarter
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 21.20 | |
| Live Nation | 20.14 | |
| Ariat | 16.50 | |
| Peloton | 15.00 | |
| Verizon | 12.63 | |
| Delta | 10.01 | |
| Kroger | 9.28 | |
| Houston Livestock Show and Rodeo | 9.20 | |
| Publix | 8.98 | |
| Pro Tools | 8.41 | |
| Kickstarter | 8.31 | |
| Paramount Pictures | 7.79 | |
| T.J. Maxx | 7.19 | |
| NBC | 7.17 | |
| Spotify Music | 6.69 | |
| OLD NAVY | 6.64 | |
| FOX | 6.60 | |
| NORDSTROM | 6.38 | |
| Macy's | 6.35 | |
| iHeartRadio Music Awards | 6.11 | |
| Coors | 6.06 | |
| Bethesda Softworks | 6.02 | |
| Free People | 5.70 | |
| Steve Madden | 5.68 | |
| Emporium | 5.29 | |
| Anthropologie | 5.23 | |
| Cadillac | 5.22 | |
| Walgreens | 4.95 | |
| FedEx | 4.94 | |
| Ableton | 4.87 | |
| Airbnb | 4.80 | |
| The Home Depot | 4.79 | |
| Target | 4.77 | |
| Chick-fil-A | 4.70 | |
| Margaritaville | 4.64 | |
| Showtime | 4.63 | |
| Holden | 4.54 | |
| Pacific Northwest Wonderland | 4.50 | |
| Nixon | 4.39 | |
| CNN | 4.30 | |
| Busch | 4.14 | |
| ABC | 3.91 | |
| Gillette | 3.78 | |
| Carhartt | 3.70 | |
| NHL | 3.69 | |
| Lollapalooza | 3.55 | |
| Costco | 3.37 | |
| Philips | 3.20 | |
| Columbia Pictures | 3.15 | |
| Pixar | 3.06 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-17)
Total: 2,718,479
| PLATFORM | TOTAL | % | |
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2,679,571 | 98.57% |
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38,908 | 1.43% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 02:00 UTC | Kathy Mattea, The War and Treaty, Riders in the Sky, Mandy Barnett, The Gatlin Brothers, Charlie McCoy | Grand Ole Opry House | Nashville, United States | |
| 2025-12-23 03:00 UTC | Steven Curtis Chapman, Mark Wills, The War and Treaty, John Berry, Riders in the Sky, Larry Gatlin & the Gatlin Brothers, Mandy Barnett, The Gatlin Brothers, Charlie McCoy, Ghosts of the Grand Ole Opry | Grand Ole Opry House | Nashville, United States |















