The War and Treaty

The War and Treaty

Country: US

Influence: 53.20% Fanbase: 29.43% Trending: 65.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 21.20% • Very Strong

As of 2025-09-08

353,304

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:40:19 UTC

Genres

r&b, funk & soulfunksoulcountrycountryrockroots rockalternativealternativeamericannew americanafolk & traditionalindie folk

Biography

Founded in 2014 by the husband-and-wife duo Michael Trotter Jr. and Tanya Trotter, The War And Treaty has emerged as one of the most electrifying new acts in American music. Recently earning their first ever GRAMMY nominations for Best New Artist and Best American Roots Song for “Blank Page,” they also received this year their first ever Duo of the Year nomination from the Country Music Association, Vocal Duo nomination from the Academy of Country Music, plus recognition by the Country Music Hall of Fame, the Rock & Roll Hall of Fame, the Grand Ole Opry, and the Americana Music Association including earning AMA Duo/Group of the Year for the second straight year.

With a lionhearted sonic blend, both roaring with passion and tender to the touch, The Tennessean notes, “they are unlike any other act in music.” The War And Treaty’s major label debut album Lover’s Game, was met with critical praise with Associated Press claiming, "The colossally talented pair continue their commando, no-limits journey to the top of the music world.” Drawing respect across the board, they have gone on to appear as top-flight collaborators including the latest “Hey Driver” with Zach Bryan.

The War And Treaty has captivated audiences across the globe from North America to Europe, Australia and beyond, while headlining their own shows and opening for a diverse group of living legends: Al Green, Brandi Carlile, Chris Stapleton, Jason Isbell, John Legend, Lauren Daigle, and Van Morrison among them.

The War and Treaty Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The War and Treaty reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily female (67%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 671 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Amazon Music, Live Nation, Ariat suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The War and Treaty score 0.43%Low bucket.
Brand: Amazon MusicBrand: Live NationBrand: Ariat
Followers:353,304
Engagements:963
Rate:0.3%
Posts:988
Views:4,493
Avg Likes:945
Avg Comments:31
Avg Views:4,493

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 353,304 · Engagements 963 · Rate 0.3%
Posts 988 · Views 4,493 · Avg Likes 945 · Avg Comments 31 · Avg Views 4,493
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
35-44: 31%
45-64: 17%
18-24: 13%
Largest: 25-34 (37%); next: 35-44 (31%)
Gender Split Female: 67%
Male: 34%
Non-binary/Other: 0%
Skews female (67%)
Top Countries UNITED STATES (87%)
CANADA (3%)
UNITED KINGDOM (2%)
AUSTRALIA (2%)
BRAZIL (1%)
Top regions: UNITED STATES (87%), CANADA (3%), UNITED KINGDOM (2%)
Platform Engagement Instagram: 671 avg likes/post best engagement: Instagram 671 avg likes

Top Brand Affinities

Amazon Music
Score: 21.20
Live Nation
Score: 20.14
Ariat
Score: 16.50
Peloton
Score: 15.00
Verizon
Score: 12.63
Delta
Score: 10.01
Kroger
Score: 9.28
Houston Livestock Show and Rodeo
Score: 9.20
Publix
Score: 8.98
Pro Tools
Score: 8.41
Kickstarter
Score: 8.31
Paramount Pictures
Score: 7.79
Brand Category Score
Amazon Music 21.20
Live Nation 20.14
Ariat 16.50
Peloton 15.00
Verizon 12.63
Delta 10.01
Kroger 9.28
Houston Livestock Show and Rodeo 9.20
Publix 8.98
Pro Tools 8.41
Kickstarter 8.31
Paramount Pictures 7.79
T.J. Maxx 7.19
NBC 7.17
Spotify Music 6.69
OLD NAVY 6.64
FOX 6.60
NORDSTROM 6.38
Macy's 6.35
iHeartRadio Music Awards 6.11
Coors 6.06
Bethesda Softworks 6.02
Free People 5.70
Steve Madden 5.68
Emporium 5.29
Anthropologie 5.23
Cadillac 5.22
Walgreens 4.95
FedEx 4.94
Ableton 4.87
Airbnb 4.80
The Home Depot 4.79
Target 4.77
Chick-fil-A 4.70
Margaritaville 4.64
Showtime 4.63
Holden 4.54
Pacific Northwest Wonderland 4.50
Nixon 4.39
CNN 4.30
Busch 4.14
ABC 3.91
Gillette 3.78
Carhartt 3.70
NHL 3.69
Lollapalooza 3.55
Costco 3.37
Philips 3.20
Columbia Pictures 3.15
Pixar 3.06

Official Profiles

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Artist: The War and Treaty

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-17)

Total: 2,718,479

PLATFORM TOTAL %
Spotify Spotify 2,679,571 98.57%
Audiomack Audiomack 38,908 1.43%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-12 02:00 UTC Kathy Mattea, The War and Treaty, Riders in the Sky, Mandy Barnett, The Gatlin Brothers, Charlie McCoy Grand Ole Opry House Nashville, United States
2025-12-23 03:00 UTC Steven Curtis Chapman, Mark Wills, The War and Treaty, John Berry, Riders in the Sky, Larry Gatlin & the Gatlin Brothers, Mandy Barnett, The Gatlin Brothers, Charlie McCoy, Ghosts of the Grand Ole Opry Grand Ole Opry House Nashville, United States

Trending Artist