The Wannadies

The Wannadies

Country: SE

Influence: 51.29% Fanbase: 28.17% Trending: 62.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 103.82% • Very Strong

As of 2025-09-09

9,260

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:52:34 UTC

Genres

poppopindie poprockswedish alternative rockswedish indie rockrockalternative rockpop rock

Biography

The Wannadies are one of Sweden's sweetest secrets, a band that was lucky enough to look beyond the pop sensations of ABBA, Ace of Base, and Roxette to establish a career inside modern rock. Hailing from Skelleftea, the Wannadies formed in the late '80s and brought Sweden's alternative rock scene to the forefront nearly a decade later. Pär Wiksten (vocals/guitar), Stefan Schönfeldt (guitar), Fredrik Schönfeldt (bass), Gunnar Karlsson (drums), and Christina Bergmark (organ) issued two independent albums in the early '90s, but it wasn't until 1995 that the Wannadies truly got what they were looking for. Their sound was more glossy and the U.K. quickly took notice. A deal with Indolent led to the release of a third album, entitled Be a Girl. Singles "You & Me Song" and "Might Be Stars" crashed the U.K.'s Top 20 and became NME favorites. Festival gigs across England also plugged the Wannadies campy rock appeal, allowing the fourth album, Bagsy Me, to also skyrocket in 1996. Drummer Gunnar Karlsson left the band shortly thereafter and Erik Dahlgren stepped in just in time for a joint tour with the Lighting Seeds. The Wannadies seemed unstoppable. Producer Nellee Hooper handpicked "You & Me Song" for the multi-successful Romeo & Juliet soundtrack in 1997, and the band gained college radio play in North America. Success was short-lived, however. The Wannadies constantly battled record labels and contractual responsibilities during the latter '90s. They took a two-year break from the industry and worked with Ric Ocasek for 1999's Yeah. The U.S. finally saw the release of Yeah a year later. ~ MacKenzie Wilson, Rovi

The Wannadies Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Wannadies performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, JAPAN, SWEDEN. Audience composition is heavily female (61%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 17,400 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Tele2, LucasArts, Ericsson, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Wannadies is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Wannadies score 6.46%Very Strong bucket.
Brand: Tele2Brand: LucasArtsBrand: Ericsson
Followers:9,260
Engagements:598
Rate:6.5%
Posts:148
Views:17,400
Avg Likes:577
Avg Comments:7
Avg Views:17,400

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 9,260 · Engagements 598 · Rate 6.5%
Posts 148 · Views 17,400 · Avg Likes 577 · Avg Comments 7 · Avg Views 17,400
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 21%
13-17: 9%
35-44: 7%
Largest: 18-24 (57%); next: 25-34 (21%)
Gender Split Female: 61%
Male: 39%
Non-binary/Other: 0%
Skews female (61%)
Top Countries UNITED KINGDOM (78%)
JAPAN (15%)
SWEDEN (14%)
IRELAND (4%)
INDONESIA (4%)
Top regions: UNITED KINGDOM (78%), JAPAN (15%), SWEDEN (14%)
Platform Engagement Instagram: 332 avg likes/post · Tiktok: 17,400 avg views/post Best reach: Tiktok 17,400 avg views; best engagement: Instagram 332 avg likes

Top Brand Affinities

Tele2
Score: 103.82
LucasArts
Score: 76.43
Ericsson
Score: 57.90
Bitburger
Score: 57.67
MOOG
Score: 35.62
Sonic
Score: 31.01
Eurostar
Score: 25.00
Live Nation
Score: 20.49
Fred Perry
Score: 19.63
Mixcloud
Score: 17.59
Isetan
Score: 16.62
Electrolux
Score: 12.56
Brand Category Score
Tele2 103.82
LucasArts 76.43
Ericsson 57.90
Bitburger 57.67
MOOG 35.62
Sonic 31.01
Eurostar 25.00
Live Nation 20.49
Fred Perry 19.63
Mixcloud 17.59
Isetan 16.62
Electrolux 12.56
Spotify Music 12.54
DeLorean Motor Company 12.48
Carlsberg 10.88
Diadora 10.79
Akai 10.66
Vivienne Westwood 10.45
Easyjet 8.64
Wilton 7.96
Mountain Dew 7.74
Lollapalooza 7.17
Hummer 7.14
Marks & Spencer 6.62
Columbia Pictures 6.61
Ableton 6.50
Lipton 6.34
Tate Modern 6.31
Hasbro 6.28
Bandai Namco 6.15
Husqvarna Motorcycles 6.10
Selfiegram 5.99
Dr. Martens 5.93
Selfridges 5.75
Bose 5.75
Jagermeister 5.53
Scania 5.44
Tinder 5.36
Clarks 5.33
Philips 5.18
Ryanair 4.74
Shiseido 4.61
Fila 4.42
MTV 4.35
Gundam 4.06
Stüssy 4.01
Guinness 3.93
Pixar 3.91
ASICS 3.91
eBay 3.83

Official Profiles

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Artist: The Wannadies

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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