The Vaccines
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
369,194
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:52 UTC
Genres
Biography
The Vaccines draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is female-leaning (51%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 12,200 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Fred Perry, Glossier makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 369,194 · Engagements 4,275 · Rate 1.2% Posts 1,688 · Views 13,523 · Avg Likes 4,089 · Avg Comments 92 · Avg Views 13,523 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 31% 35-44: 7% 13-17: 6% |
Largest: 18-24 (55%); next: 25-34 (31%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (15%) UNITED KINGDOM (14%) BRAZIL (10%) MEXICO (10%) ITALY (4%) |
Top regions: UNITED STATES (15%), UNITED KINGDOM (14%), BRAZIL (10%) |
| Platform Engagement | Instagram: 2,719 avg likes/post · Tiktok: 12,200 avg views/post · Youtube: 1,323 avg views/post | Best reach: Tiktok 12,200 avg views; best engagement: Instagram 2,719 avg likes |
Top Brand Affinities
Live Nation
Fred Perry
Glossier
Tate Modern
Lollapalooza
Dr. Martens
Carlsberg
Guinness
Topshop
Verizon
Polaroid
Gillette
| Brand | Category | Score |
|---|---|---|
| Live Nation | 20.00 | |
| Fred Perry | 19.90 | |
| Glossier | 11.96 | |
| Tate Modern | 11.28 | |
| Lollapalooza | 9.04 | |
| Dr. Martens | 8.80 | |
| Carlsberg | 8.00 | |
| Guinness | 6.22 | |
| Topshop | 5.97 | |
| Verizon | 4.75 | |
| Polaroid | 4.54 | |
| Gillette | 4.52 | |
| ASOS | 4.26 | |
| Urban Outfitters | 4.24 | |
| Tesco | 4.06 | |
| Movistar | 3.88 | |
| BBC | 3.88 | |
| Showtime | 3.74 | |
| Spotify Music | 3.72 | |
| Pfizer | 3.70 | |
| Coachella | 3.48 | |
| LG Group | 3.42 | |
| Lush | 3.34 | |
| Primark | 3.31 | |
| Kodak | 3.28 | |
| Pepsi | 3.24 | |
| Fujifilm | 3.04 | |
| Cadbury | 2.94 | |
| Aperol | 2.83 | |
| Baileys | 2.79 | |
| Columbia Pictures | 2.73 | |
| Sunnies Studios | 2.71 | |
| Pull&Bear | 2.63 | |
| Warner Bros | 2.60 | |
| MTV | 2.60 | |
| Jack Daniels | 2.59 | |
| SoundCloud | 2.56 | |
| Vans | 2.55 | |
| Tinder | 2.42 | |
| HBO | 2.39 | |
| Budweiser | 2.34 | |
| Star Wars | 2.29 | |
| Heineken | 2.24 | |
| Converse | 2.21 | |
| Nickelodeon | 2.20 | |
| Snoopy And The Peanuts Gang | 2.06 | |
| Lego | 2.03 | |
| Jaguar | 1.94 | |
| Cafecito | 1.81 | |
| Coca-Cola | 1.79 |
Official Profiles
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LoginArtist: The Vaccines
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-01 03:00 UTC | The Vaccines | O2 Academy Glasgow | Glasgow, United Kingdom | |
| 2026-03-01 03:00 UTC | The Vaccines, Brigitte Calls Me Baby | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-02 03:00 UTC | The Vaccines, Brigitte Calls Me Baby | O2 Victoria Warehouse Manchester | Manchester, United Kingdom | |
| 2026-03-04 03:00 UTC | The Vaccines | O2 City Hall | Newcastle upon Tyne, United Kingdom | |
| 2026-03-04 03:00 UTC | The Vaccines, Brigitte Calls Me Baby | O2 City Hall Newcastle | Newcastle upon Tyne, United Kingdom | |
| 2026-03-05 03:00 UTC | The Vaccines, Brigitte Calls Me Baby | Usher Hall | City of Edinburgh, United Kingdom | |
| 2026-03-07 03:00 UTC | The Vaccines, Brigitte Calls Me Baby | O2 Victoria Warehouse Manchester | Manchester, United Kingdom | |
| 2026-03-08 03:00 UTC | The Vaccines, Brigitte Calls Me Baby | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-10 02:00 UTC | sombr, The Vaccines, Brigitte Calls Me Baby | O2 Academy Brixton | South Hams, United Kingdom | |
| 2026-03-10 02:00 UTC | The Vaccines | O2 Academy Leeds | Leeds, United Kingdom | |
| 2026-03-11 02:00 UTC | The Vaccines, Brigitte Calls Me Baby | Rock City | Nottingham, United Kingdom | |
| 2026-03-11 02:00 UTC | The Vaccines, Brigitte Calls Me Baby | Nottingham Rock City | Nottingham, United Kingdom | |
| 2026-03-12 02:00 UTC | The Vaccines, Brigitte Calls Me Baby | The Prospect Building | Bristol, United Kingdom | |
| 2026-03-14 02:00 UTC | The Vaccines, Brigitte Calls Me Baby | O2 Academy Brixton | South Hams, United Kingdom | |
| 2026-03-14 02:00 UTC | sombr, The Vaccines, Audrey Hobert, Brigitte Calls Me Baby | O2 Academy2 Birmingham | Birmingham, United Kingdom | |
| 2026-03-15 02:00 UTC | The Vaccines | O2 Academy Brixton | South Hams, United Kingdom | |
| 2026-03-15 02:00 UTC | The Vaccines, Scouting for Girls, Audrey Hobert, Brigitte Calls Me Baby | O2 Academy Birmingham | Birmingham, United Kingdom |
