The Used Brand Affinity ranks highest Ampeg at 40.28% . Very Strong. Score DMDB 65.62% | Fanbase 61.20%

The Used — pop artist from US.

Formed in the early-2000s post-hardcore scene, the Utah-based rock band the Used gained recognition for their blend of raw emotion and vulnerability. Their…

The Used

Recognizable

Country: US | Artist ID: 11e81bcc-f7ee-a0d8-82f2-a0369fe50396

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Genres

poppop emorockpost-grungepost-hardcorerockalternative rockpop rockalternativealternativemetalalternative metalpunkneon pop punkemoscreamo

Influential: 65.62% Fanbase: 61.20% Trending: 67.84%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 40.28% • Very Strong

As of 2025-09-10

804,640

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.62% | Fanbase 61.20% | Trending 67.84% | CAREER STAGE: MAINSTREAM

Biography

Formed in the early-2000s post-hardcore scene, the Utah-based rock band the Used gained recognition for their blend of raw emotion and vulnerability. Their platinum-selling self-titled debut album in 2002, featuring hits like "The Taste of Ink" and "Buried Myself Alive," propelled them into the mainstream. Subsequent releases like In Love and Death (2004) and Lies for the Liars (2007) solidified their presence in the scene, though later albums saw a shift in visibility.

Overcoming personal struggles and conservative surroundings, the band's relentless touring and evolving sound led to a loyal fan base. With lineup changes and creative growth, albums like The Canyon (2017), Heartwork (2020), and Toxic Positivity (2023) showcased their musical progression. Collaborations with notable artists and a consistent presence on the touring circuit have marked the Used's enduring career in the alternative rock landscape.

Report Date: 2025-09-10

The Used stands out with 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, BRAZIL. The profile is male-leaning (52%), and content lands hardest on Tiktok, where posts average 45,100 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, Arctic Fox hair Color, Live Nation, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Used a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Used score 1.08% — Moderate bucket.

Brand: AmpegBrand: Arctic Fox hair ColorBrand: Live Nation

Followers:804,640

Engagements:8,716

Rate:1.1%

Posts:470

Avg Likes:8,200

Avg Comments:248

Avg Views:48,821

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 804,640 · Engagements 8,716 · Rate 1.1% Posts 470 · Views 48,821 · Avg Likes 8,200 · Avg Comments 248 · Avg Views 48,821	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 37% 35-44: 6% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (37%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (40%) PHILIPPINES (8%) BRAZIL (7%) INDONESIA (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (40%), PHILIPPINES (8%), BRAZIL (7%)
Platform Engagement	Instagram: 4,663 avg likes/post · Tiktok: 45,100 avg views/post · Youtube: 3,721 avg views/post	Best reach: Tiktok 45,100 avg views; best engagement: Instagram 4,663 avg likes

Top Brand Affinities

Ampeg

Score: 40.28

Arctic Fox hair Color

Score: 31.23

Live Nation

Score: 22.34

Hot Topic

Score: 19.82

Sennheiser

Score: 9.37

Lime Crime

Score: 9.01

Fallout

Score: 6.58

Influenster

Score: 6.45

GameStop

Score: 6.27

AMC

Score: 6.09

Resident Evil

Score: 5.59

ULTA Beauty

Score: 5.54

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Top Brand Affinities

Brand	Category	Score
Ampeg		40.28
Arctic Fox hair Color		31.23
Live Nation		22.34
Hot Topic		19.82
Sennheiser		9.37
Lime Crime		9.01
Fallout		6.58
Influenster		6.45
GameStop		6.27
AMC		6.09
Resident Evil		5.59
ULTA Beauty		5.54
Jameson		5.24
Bud Light		5.08
Showtime		5.06
Mortal Kombat		4.92
Dr. Martens		4.90
Taco Bell		4.83
Vans		4.57
Columbia Pictures		4.47
Power Rangers		4.35
PetSmart		4.35
Final Fantasy		4.31
Urban Decay Cosmetics		4.26
Comedy Central		4.19
BH Cosmetics		4.17
Pokemon Go		4.15
MTV		4.07
Monster Beverage		3.86
NHL		3.85
Star Wars		3.73
Nintendo		3.64
Walmart		3.64
Budweiser		3.57
Lush		3.49
Nickelodeon		3.48
Too Faced Cosmetics		3.44
Spotify Music		3.42
NBC		3.41
Gundam		3.41
Busch		3.37
Jack Daniels		3.31
Lollapalooza		3.24
The Witcher		3.19
Cartoon Network		3.18
Carhartt		3.11
WWE		3.10
Anastasia Beverly Hills		3.04
NYX Cosmetics		3.04
Sephora		3.02