The Upsetters

The Upsetters — rock artist from JM.

Producer Lee "Scratch" Perry's longtime house band, the Upsetters appeared on some of the most legendary records in reggae history, including the early hits of…

Influence: 57.69% Fanbase: 37.51% Trending: 67.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

4,410

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2026-01-01 00:04:15 UTC

Genres

rocklovers rockrock steadyreggaereggaedubroots reggaeska

Biography

Producer Lee "Scratch" Perry's longtime house band, the Upsetters appeared on some of the most legendary records in reggae history, including the early hits of the Wailers. The group was named after Perry's 1968 smash "The Upsetter," and the Upsetter tag was also applied to his record label; although the line-up was mercurial -- essentially the roster consisted of whoever was in the studio the minute the tape began to roll -- among the key Jamaican musicians who passed through the Upsetters' ranks were siblings Aston and Carlton Barrett, Sly Dunbar, Glen Adams, Winston Wright and Boris Gardiner. Despite scoring a handful of their own hits, including 1969's "Return of Django," the unit was best known as a support act, enjoying their greatest influence through the records they made during the late 1960s and early 1970s with the Wailers, including the seminal "Duppy Conqueror," "Small Axe" and "Soul Rebel." ~ Jason Ankeny

Top Brand Affinities

Report Date: 2025-09-08

The Upsetters connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, FRANCE. With a heavily male (86%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 47 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Upsetters moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Upsetters score 0.02% — Low bucket.

Followers:4,410

Engagements:1

Rate:0.0%

Posts:495

Avg Likes:1

Avg Comments:0

Avg Views:47

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,410 · Engagements 1 · Rate 0.0% Posts 495 · Views 47 · Avg Likes 1 · Avg Comments 0 · Avg Views 47	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 21% 35-44: 18% 45-64: 12%	Largest: 25-34 (45%); next: 18-24 (21%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (14%) FRANCE (13%) BRAZIL (8%) ITALY (6%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (14%), FRANCE (13%)
Platform Engagement	Youtube: 47 avg views/post	Best reach: Youtube 47 avg views; best engagement: Youtube 1 avg likes