The Unlikely Candidates

The Unlikely Candidates

Country: US

Influence: 56.49% Fanbase: 35.85% Trending: 66.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 37.46% • Very Strong

As of 2025-09-08

209,489

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 04:24:23 UTC

Genres

popindie poptimismrockmodern rockrockalternative rockalternativemodern alternative rockalternativefort worth indieindie rock

Biography

One listen to The Unlikely Candidates (Kyle Morris, Cole Male, Brent Carney & Jared Hornbeek) and it’s clear that the Fort Worth, TX alternative rock mavericks create their own scene. One song vaults from stadium anthem into a piano ballad, while the next twists from syncopated singalong into a contemporary grunge-influenced pop song.

Hailing from Texas, the boys immediately separated themselves since uniting in high school. Breaking from the typical musical traditions associated with the Lone Star State, they turned up with an alternative style of their own. They challenged the status quo and carved out their own niche in Fort Worth.

The band has logged countless miles on the road alongside everyone from Cage The Elephant, Sublime with Rome, The Offspring, Young The Giant, The Dirty Heads, Fall Out Boy, The Goo Goo Dolls, & most recently 311. As they’ve grown as a band, the boys have earned acclaim from the likes of The New York Times, AXS, Esquire, Nylon, Alternative Press, Baeble, and more. Additionally, the band’s music has been featured on Hulu’s Veronica Mars, Showtime’s Ray Donovan, ABC's American Idol, FOX's The Four, NFL's Super Bowl 2018 playoffs, and ESPN's 2018 Indy 500.

The truth is, with steeple-vaulting vocal acrobatics and fiery falsetto’s, combined with heavy-hitting synth melodies, undeniably catchy lyrics, and feel good beats, The Unlikely Candidates’ sound is still too big and bold for any scene.

The Unlikely Candidates Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Unlikely Candidates stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The profile is heavily female (63%), and content lands hardest on Instagram, where posts average 169 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Arctic Fox hair Color, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Unlikely Candidates a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Unlikely Candidates score 0.52%Low bucket.
Brand: Live NationBrand: Arctic Fox hair ColorBrand: Amazon Music
Followers:209,489
Engagements:178
Rate:0.1%
Posts:540
Views:913
Avg Likes:178
Avg Comments:6
Avg Views:913

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 209,489 · Engagements 178 · Rate 0.1%
Posts 540 · Views 913 · Avg Likes 178 · Avg Comments 6 · Avg Views 913
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 38%
35-44: 11%
13-17: 6%
Largest: 18-24 (42%); next: 25-34 (38%)
Gender Split Female: 63%
Male: 37%
Non-binary/Other: 0%
Skews female (63%)
Top Countries UNITED STATES (64%)
BRAZIL (9%)
MEXICO (2%)
CANADA (2%)
UNITED KINGDOM (2%)
Top regions: UNITED STATES (64%), BRAZIL (9%), MEXICO (2%)
Platform Engagement Instagram: 169 avg likes/post best engagement: Instagram 169 avg likes

Top Brand Affinities

Live Nation
Score: 37.46
Arctic Fox hair Color
Score: 17.14
Amazon Music
Score: 12.22
Hot Topic
Score: 9.28
iHeartRadio Music Awards
Score: 9.09
Pro Tools
Score: 7.41
Verizon
Score: 7.35
Lollapalooza
Score: 6.80
Bud Light
Score: 6.18
Coors
Score: 5.70
NBC
Score: 5.69
Taco Bell
Score: 5.26
Brand Category Score
Live Nation 37.46
Arctic Fox hair Color 17.14
Amazon Music 12.22
Hot Topic 9.28
iHeartRadio Music Awards 9.09
Pro Tools 7.41
Verizon 7.35
Lollapalooza 6.80
Bud Light 6.18
Coors 5.70
NBC 5.69
Taco Bell 5.26
NHL 5.16
Spotify Music 4.96
Margaritaville 4.92
Busch 4.76
ESPN 4.60
Paramount Pictures 4.54
MTV 4.16
PetSmart 3.60
Coachella 3.48
Comedy Central 3.42
Cartoon Network 3.41
Pepsi 3.40
Heinz 3.23
Nickelodeon 3.15
Showtime 3.08
Columbia Pictures 3.03
Budweiser 3.00
SoundCloud 2.93
Walmart 2.93
The Witcher 2.88
NFL 2.84
Target 2.70
Chrysler 2.62
Polaroid 2.56
Monster Beverage 2.53
Dr. Martens 2.52
Tinder 2.43
Beats Electronics 2.40
Chipotle Mexican Grill 2.35
Vans 2.32
AMC 2.21
Jeep 2.20
Guinness 2.15
BBC 2.12
WWE 2.12
Jack Daniels 2.09
Pandora 2.05
Cadillac 2.04

Official Profiles

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Artist: The Unlikely Candidates

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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