The Unlikely Candidates
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
209,489
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 04:24:23 UTC
Genres
Biography
Hailing from Texas, the boys immediately separated themselves since uniting in high school. Breaking from the typical musical traditions associated with the Lone Star State, they turned up with an alternative style of their own. They challenged the status quo and carved out their own niche in Fort Worth.
The band has logged countless miles on the road alongside everyone from Cage The Elephant, Sublime with Rome, The Offspring, Young The Giant, The Dirty Heads, Fall Out Boy, The Goo Goo Dolls, & most recently 311. As they’ve grown as a band, the boys have earned acclaim from the likes of The New York Times, AXS, Esquire, Nylon, Alternative Press, Baeble, and more. Additionally, the band’s music has been featured on Hulu’s Veronica Mars, Showtime’s Ray Donovan, ABC's American Idol, FOX's The Four, NFL's Super Bowl 2018 playoffs, and ESPN's 2018 Indy 500.
The truth is, with steeple-vaulting vocal acrobatics and fiery falsetto’s, combined with heavy-hitting synth melodies, undeniably catchy lyrics, and feel good beats, The Unlikely Candidates’ sound is still too big and bold for any scene.
The Unlikely Candidates stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The profile is heavily female (63%), and content lands hardest on Instagram, where posts average 169 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Arctic Fox hair Color, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Unlikely Candidates a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 209,489 · Engagements 178 · Rate 0.1% Posts 540 · Views 913 · Avg Likes 178 · Avg Comments 6 · Avg Views 913 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 38% 35-44: 11% 13-17: 6% |
Largest: 18-24 (42%); next: 25-34 (38%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
UNITED STATES (64%) BRAZIL (9%) MEXICO (2%) CANADA (2%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (64%), BRAZIL (9%), MEXICO (2%) |
| Platform Engagement | Instagram: 169 avg likes/post | best engagement: Instagram 169 avg likes |
Top Brand Affinities
Live Nation
Arctic Fox hair Color
Amazon Music
Hot Topic
iHeartRadio Music Awards
Pro Tools
Verizon
Lollapalooza
Bud Light
Coors
NBC
Taco Bell
| Brand | Category | Score |
|---|---|---|
| Live Nation | 37.46 | |
| Arctic Fox hair Color | 17.14 | |
| Amazon Music | 12.22 | |
| Hot Topic | 9.28 | |
| iHeartRadio Music Awards | 9.09 | |
| Pro Tools | 7.41 | |
| Verizon | 7.35 | |
| Lollapalooza | 6.80 | |
| Bud Light | 6.18 | |
| Coors | 5.70 | |
| NBC | 5.69 | |
| Taco Bell | 5.26 | |
| NHL | 5.16 | |
| Spotify Music | 4.96 | |
| Margaritaville | 4.92 | |
| Busch | 4.76 | |
| ESPN | 4.60 | |
| Paramount Pictures | 4.54 | |
| MTV | 4.16 | |
| PetSmart | 3.60 | |
| Coachella | 3.48 | |
| Comedy Central | 3.42 | |
| Cartoon Network | 3.41 | |
| Pepsi | 3.40 | |
| Heinz | 3.23 | |
| Nickelodeon | 3.15 | |
| Showtime | 3.08 | |
| Columbia Pictures | 3.03 | |
| Budweiser | 3.00 | |
| SoundCloud | 2.93 | |
| Walmart | 2.93 | |
| The Witcher | 2.88 | |
| NFL | 2.84 | |
| Target | 2.70 | |
| Chrysler | 2.62 | |
| Polaroid | 2.56 | |
| Monster Beverage | 2.53 | |
| Dr. Martens | 2.52 | |
| Tinder | 2.43 | |
| Beats Electronics | 2.40 | |
| Chipotle Mexican Grill | 2.35 | |
| Vans | 2.32 | |
| AMC | 2.21 | |
| Jeep | 2.20 | |
| Guinness | 2.15 | |
| BBC | 2.12 | |
| WWE | 2.12 | |
| Jack Daniels | 2.09 | |
| Pandora | 2.05 | |
| Cadillac | 2.04 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















