The Undertones

The Undertones — pop artist from IE.

The Undertones formed in Derry, 1976, the result of five friends (John O’Neill, Damian O’Neill, Feargal Sharkey, Billy Doherty & Michael Bradley) learning how…

Influence: 56.82% Fanbase: 39.89% Trending: 65.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

832

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-30 09:17:09 UTC

Genres

popnew wave popindie poprocknew wavepost-punkpub rockrockpunk rockeuropeanmod revivalpunkpunknorthern irish punk

Biography

The Undertones formed in Derry, 1976, the result of five friends (John O’Neill, Damian O’Neill, Feargal Sharkey, Billy Doherty & Michael Bradley) learning how to play basic rock and roll. Rehearsing in Damian’s bedroom eventually led to the band recording John O’Neill’s ‘Teenage Kicks’ in 1978, a record that became a favourite of John Peel. Over the next four years they released more pop gems like `Get Over You’, ‘Here Comes The Summer’, ‘Jimmy Jimmy’, ‘You’ve Got My Number (Why Don’t You Use It!)’, ‘Wednesday Week’, ‘My Perfect Cousin’ & ‘It’s Going To Happen!’. They also recorded four highly acclaimed LPs with Feargal, toured the USA with The Clash and headlined several tours in those five years. In fact, they almost enjoyed the life of professional musicians. In 1983 Feargal left the band to pursue a solo career and the remaining members decided to call it a day. In 1999 the band reconvened, with fellow Derryman Paul McLoone replacing Feargal Sharkey. They continue to perform today.

Top Brand Affinities

Report Date: 2025-09-08

The Undertones stands out with 18-24 & 25-34 audiences across key English-speaking markets. The profile is female-leaning (51%), and content lands hardest on Youtube, where posts average 239 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Undertones a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Undertones score 0.72% — Low bucket.

Followers:832

Engagements:6

Rate:0.7%

Posts:274

Avg Likes:6

Avg Comments:1

Avg Views:239

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 832 · Engagements 6 · Rate 0.7% Posts 274 · Views 239 · Avg Likes 6 · Avg Comments 1 · Avg Views 239	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 30% 45-64: 8% 13-17: 7%	Largest: 18-24 (51%); next: 25-34 (30%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 239 avg views/post	Best reach: Youtube 239 avg views; best engagement: Youtube 6 avg likes