The Trews
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-20
70,329
Social Media Followers
As of 2025-09-20
00:00:00
Hours Airplay
2025-12-07 11:04:43 UTC
Genres
Biography
The Trews commands interest from 25-34 & 18-24 audiences in CANADA, UNITED STATES, UNITED KINGDOM. With a heavily male (61%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,220 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Scotiabank, Tim Hortons, Live Nation points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 70,329 · Engagements 410 · Rate 0.6% Posts 1,276 · Views 2,168 · Avg Likes 398 · Avg Comments 16 · Avg Views 2,168 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 32% 18-24: 27% 35-44: 22% 45-64: 16% |
Largest: 25-34 (32%); next: 18-24 (27%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
CANADA (81%) UNITED STATES (10%) UNITED KINGDOM (2%) AUSTRALIA (1%) PAKISTAN (1%) |
Top regions: CANADA (81%), UNITED STATES (10%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 265 avg likes/post · Tiktok: 1,220 avg views/post · Youtube: 948 avg views/post | Best reach: Tiktok 1,220 avg views; best engagement: Instagram 265 avg likes |
Top Brand Affinities
Scotiabank
Tim Hortons
Live Nation
Ampeg
Air Canada
Marshall
Carling
Budweiser
NHL
Amazon Music
Crown Royal
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 72.99 | |
| Tim Hortons | 43.90 | |
| Live Nation | 43.05 | |
| Ampeg | 36.26 | |
| Air Canada | 35.98 | |
| Marshall | 29.25 | |
| Carling | 25.09 | |
| Budweiser | 24.11 | |
| NHL | 22.22 | |
| Amazon Music | 17.27 | |
| Crown Royal | 13.19 | |
| Pro Tools | 12.69 | |
| Sennheiser | 10.37 | |
| Sanderson | 10.19 | |
| Pilsner Urquell | 9.93 | |
| Arbonne | 9.57 | |
| Coors | 9.15 | |
| Bud Light | 8.87 | |
| Jameson | 7.47 | |
| Influenster | 7.04 | |
| iHeartRadio Music Awards | 6.75 | |
| MamaBear | 6.20 | |
| Columbia Pictures | 5.68 | |
| Spotify Music | 5.59 | |
| Margaritaville | 5.49 | |
| Costco | 5.39 | |
| Guinness | 4.89 | |
| Showtime | 4.70 | |
| GMC | 4.55 | |
| Lululemon Athletica | 4.41 | |
| Geocaching | 4.24 | |
| Iberostar Hotels & Resorts | 4.10 | |
| Pfizer | 3.97 | |
| McDonald's | 3.92 | |
| Baileys | 3.65 | |
| WWE | 3.45 | |
| Kate Spade | 3.44 | |
| Jack Daniels | 3.21 | |
| Sunnies Studios | 3.16 | |
| NFL | 3.09 | |
| Paramount Pictures | 3.07 | |
| Harley-Davidson | 3.05 | |
| The Olympic Games | 2.97 | |
| Airbnb | 2.85 | |
| Walmart | 2.82 | |
| Activision Blizzard | 2.82 | |
| Carhartt | 2.79 | |
| Comedy Central | 2.76 | |
| Cadillac | 2.69 | |
| Dodge | 2.60 |
Official Profiles
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LoginArtist: The Trews
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:00 UTC | The Trews, Terra Lightfoot | London Music Hall | London, Canada |















