The Toys
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
84,100
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
THE TOYS, led by Toy, have become a prominent artist of the era, with their music influencing trends in the industry. Their recent releases such as "Chinese Girl (อาหมวยหาย)" and "I'm Rich (ฉันรวย)" showcase their versatility. Collaborating with guitarist ICHIKA from Japan on the track "Colors," THE TOYS demonstrate their international appeal and musical prowess.
The Toys maintains consistent pull among 18-24 & 25-34 audiences across THAILAND, LAOS, MYANMAR (BURMA). The audience leans heavily female (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,135 avg views per post; Tiktok functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 84,100 · Engagements 121 · Rate 0.1% Posts 253 · Views 1,135 · Avg Likes 107 · Avg Comments 1 · Avg Views 1,135 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 27% 13-17: 11% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (27%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
THAILAND (95%) LAOS (3%) MYANMAR (BURMA) (1%) CAMBODIA (0%) SOUTH KOREA (0%) |
Top regions: THAILAND (95%), LAOS (3%), MYANMAR (BURMA) (1%) |
| Platform Engagement | Tiktok: 1,135 avg views/post | Best reach: Tiktok 1,135 avg views; best engagement: Tiktok 107 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: The Toys
The map shows every radio station that aired The Toys today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
