The Toys

The Toys — pop artist from TH.

Toy, also known as Thanwa Boonsoongnern, is a male solo artist and producer signed to What The Duck Record Label. He is a skilled guitarist and gained…

Influence: 55.75% Fanbase: 42.64% Trending: 62.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-10

84,100

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2026-01-01 15:13:01 UTC

Genres

poppopasian popasianthai pop

Biography

Toy, also known as Thanwa Boonsoongnern, is a male solo artist and producer signed to What The Duck Record Label. He is a skilled guitarist and gained recognition by winning the 9th Overdrive Guitar Contest. His music has garnered popularity in Thailand, with hits like "Before Rain (ก่อนฤดูฝน)," "100% (ลาลาลอย)," and "หน้าหนาวที่แล้ว." Toy continues to release high-quality songs in 2021, including "blurblur (ไวน์ลดา)" and "Kiss by Kiss (เมะ)."

THE TOYS, led by Toy, have become a prominent artist of the era, with their music influencing trends in the industry. Their recent releases such as "Chinese Girl (อาหมวยหาย)" and "I'm Rich (ฉันรวย)" showcase their versatility. Collaborating with guitarist ICHIKA from Japan on the track "Colors," THE TOYS demonstrate their international appeal and musical prowess.

Top Brand Affinities

Report Date: 2025-09-10

The Toys maintains consistent pull among 18-24 & 25-34 audiences across THAILAND, LAOS, MYANMAR (BURMA). The audience leans heavily female (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,135 avg views per post; Tiktok functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Toys score 0.14% — Low bucket.

Followers:84,100

Engagements:121

Rate:0.1%

Posts:253

Avg Likes:107

Avg Comments:1

Avg Views:1,135

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 84,100 · Engagements 121 · Rate 0.1% Posts 253 · Views 1,135 · Avg Likes 107 · Avg Comments 1 · Avg Views 1,135	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 11% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	THAILAND (95%) LAOS (3%) MYANMAR (BURMA) (1%) CAMBODIA (0%) SOUTH KOREA (0%)	Top regions: THAILAND (95%), LAOS (3%), MYANMAR (BURMA) (1%)
Platform Engagement	Tiktok: 1,135 avg views/post	Best reach: Tiktok 1,135 avg views; best engagement: Tiktok 107 avg likes