The Swon Brothers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
93,451
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:06:43 UTC
Genres
Biography
The Swon Brothers cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, NIGERIA, CANADA. A heavily female (62%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,429 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Ariat, Live Nation, Dancing with the Stars, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 93,451 · Engagements 233 · Rate 0.2% Posts 2,715 · Views 2,041 · Avg Likes 217 · Avg Comments 10 · Avg Views 2,041 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 30% 35-44: 12% 45-64: 9% |
Largest: 18-24 (43%); next: 25-34 (30%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (57%) NIGERIA (10%) CANADA (7%) BRAZIL (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (57%), NIGERIA (10%), CANADA (7%) |
| Platform Engagement | Instagram: 93 avg likes/post · Tiktok: 1,429 avg views/post · Youtube: 612 avg views/post | Best reach: Tiktok 1,429 avg views; best engagement: Tiktok 102 avg likes |
Top Brand Affinities
Ariat
Live Nation
Dancing with the Stars
Amazon Music
Miller Lite
Houston Livestock Show and Rodeo
Kohl's
NBC
SeneGence
Pro Tools
Kroger
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Ariat | 23.61 | |
| Live Nation | 22.90 | |
| Dancing with the Stars | 18.04 | |
| Amazon Music | 16.97 | |
| Miller Lite | 16.94 | |
| Houston Livestock Show and Rodeo | 16.94 | |
| Kohl's | 15.55 | |
| NBC | 12.79 | |
| SeneGence | 12.72 | |
| Pro Tools | 9.92 | |
| Kroger | 9.89 | |
| Margaritaville | 9.82 | |
| Influenster | 9.40 | |
| Arbonne | 8.41 | |
| iHeartRadio Music Awards | 8.05 | |
| Bud Light | 7.83 | |
| T.J. Maxx | 7.47 | |
| Free People | 7.22 | |
| Verizon | 7.18 | |
| MamaBear | 7.08 | |
| Younique | 6.66 | |
| Publix | 6.58 | |
| Busch | 6.49 | |
| Chick-fil-A | 6.48 | |
| Bath & Body Works | 6.16 | |
| ULTA Beauty | 6.08 | |
| Walgreens | 5.67 | |
| Walmart | 5.56 | |
| Anthropologie | 5.35 | |
| Macy's | 5.24 | |
| The Home Depot | 5.17 | |
| OLD NAVY | 5.17 | |
| Gillette | 5.11 | |
| Bentley | 4.87 | |
| Carhartt | 4.86 | |
| BarkBox | 4.80 | |
| Target | 4.78 | |
| Taco Bell | 4.36 | |
| Steve Madden | 4.36 | |
| ABC | 4.34 | |
| Coors | 4.15 | |
| Budweiser | 4.13 | |
| Kate Spade | 3.98 | |
| PetSmart | 3.95 | |
| NORDSTROM | 3.89 | |
| NFL | 3.89 | |
| American Eagle | 3.78 | |
| NHL | 3.74 | |
| Jack Daniels | 3.61 | |
| Babybump | 3.58 |
Official Profiles
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LoginArtist: The Swon Brothers
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
