The Swell Season

The Swell Season — alternative artist from IE.

Formed by the Frames' frontman Glen Hansard and Czech songstress Markéta Irglová, the Swell Season (named after a novel by humanist Czech writer Josef…

Influence: 54.61% Fanbase: 35.92% Trending: 63.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 11.07% • Very Strong

As of 2025-09-09

24,357

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:14:50 UTC

Genres

alternativealternativeindie rockothersmelancholia

Biography

Formed by the Frames' frontman Glen Hansard and Czech songstress Markéta Irglová, the Swell Season (named after a novel by humanist Czech writer Josef Skvorecky) is a songwriting duo with a penchant for vocal harmonies and acoustic-based songcraft. The pop/rock twosome released a self-titled debut in 2006, several months before the appearance of the Frames' sixth effort, The Cost. Hansard and Irglová also appeared as working-class immigrants in the popular Irish movie Once, which was presented at the Sundance Film Festival in 2007. The following year, the duo received an Academy Award for Best Original Song for the film's hit single, "Falling Slowly," and the Swell Season's popularity surged as a result.

Once: Music from the Motion Picture went gold in February 2008, and an accompanying tour saw the group performing to sold-out crowds in multiple countries. Of course, part of the group's appeal was the real-life relationship of its co-founders, which lent a romantic chemistry to the Swell Season's stage show. Hansard and Irglová ultimately split up in January 2009, yet the band continued moving forward with a mature sophomore release, Strict Joy, which appeared later that year. While Hansard and Irglová occasionally work together, the two have devoted most of their time since Strict Joy to solo projects. ~ Andrew Leahey & MacKenzie Wilson, Rovi

Top Brand Affinities

Report Date: 2025-09-09

The Swell Season draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 50 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Amazon Music, Pacific Northwest Wonderland, Paramount Pictures makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Swell Season score 3.53% — Very Strong bucket.

Brand: Amazon MusicBrand: Pacific Northwest WonderlandBrand: Paramount Pictures

Followers:24,357

Engagements:860

Rate:3.5%

Posts:201

Avg Likes:860

Avg Comments:23

Avg Views:50

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,357 · Engagements 860 · Rate 3.5% Posts 201 · Views 50 · Avg Likes 860 · Avg Comments 23 · Avg Views 50	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 29% 35-44: 18% 45-64: 12%	Largest: 25-34 (40%); next: 18-24 (29%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (25%) BRAZIL (20%) UNITED KINGDOM (6%) CANADA (5%) FRANCE (5%)	Top regions: UNITED STATES (25%), BRAZIL (20%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 859 avg likes/post · Youtube: 50 avg views/post	Best reach: Youtube 50 avg views; best engagement: Instagram 859 avg likes

Top Brand Affinities

Amazon Music

Score: 11.07

Pacific Northwest Wonderland

Score: 9.39

Paramount Pictures

Score: 9.27

Kickstarter

Score: 8.80

Guinness

Score: 8.79

Jameson

Score: 7.34

Anthropologie

Score: 6.79

Columbia Pictures

Score: 6.26

Walgreens

Score: 5.74

Verizon

Score: 5.46

Lollapalooza

Score: 5.41

Airbnb

Score: 5.26

Brand	Category	Score
Amazon Music		11.07
Pacific Northwest Wonderland		9.39
Paramount Pictures		9.27
Kickstarter		8.80
Guinness		8.79
Jameson		7.34
Anthropologie		6.79
Columbia Pictures		6.26
Walgreens		5.74
Verizon		5.46
Lollapalooza		5.41
Airbnb		5.26
Spotify Music		5.08
Margaritaville		4.70
Summit Entertainment		4.44
Coors		4.17
Pixar		4.14
Holden		3.98
Bethesda Softworks		3.90
BBC		3.88
Heinz		3.80
Pfizer		3.63
NHL		3.47
Target		3.35
Busch		3.34
Kodak		3.34
Star Wars		3.32
Leica		3.30
Showtime		3.30
NBC		3.21
Fujifilm		3.13
Cadillac		3.10
HBO		3.00
Emporium		2.99
The Olympic Games		2.72
Mulberry		2.56
Warner Bros		2.56
Costco		2.54
Polaroid		2.53
Geocaching		2.49
MTV		2.48
Dr. Martens		2.43
WWE		2.33
Lego		2.33
Philips		2.26
Amazon		2.25
Aperol		2.21
AMC		2.10
Snoopy And The Peanuts Gang		2.02
Netflix		1.96