The Summer Set
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
148,592
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:21 UTC
Genres
Biography
The Summer Set engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, PHILIPPINES. The fan base skews heavily female (82%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (104,626 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Live Nation, Arctic Fox hair Color, Hot Topic, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 148,592 · Engagements 1,956 · Rate 1.3% Posts 373 · Views 108,098 · Avg Likes 1,825 · Avg Comments 139 · Avg Views 108,098 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 72% 25-34: 16% 13-17: 11% 35-44: 1% |
Largest: 18-24 (72%); next: 25-34 (16%) |
| Gender Split |
Female: 82% Male: 18% Non-binary/Other: 0% |
Skews female (82%) |
| Top Countries |
UNITED STATES (41%) UNITED KINGDOM (11%) PHILIPPINES (4%) CANADA (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (41%), UNITED KINGDOM (11%), PHILIPPINES (4%) |
| Platform Engagement | Instagram: 603 avg likes/post · Tiktok: 3,472 avg views/post · Youtube: 104,626 avg views/post | Best reach: Youtube 104,626 avg views; best engagement: Youtube 965 avg likes |
Top Brand Affinities
Live Nation
Arctic Fox hair Color
Hot Topic
Warby Parker
TOMS
Madewell
Influenster
Free People
Taco Bell
Amazon Music
Delta
Barbie
| Brand | Category | Score |
|---|---|---|
| Live Nation | 47.13 | |
| Arctic Fox hair Color | 24.74 | |
| Hot Topic | 24.62 | |
| Warby Parker | 19.05 | |
| TOMS | 9.13 | |
| Madewell | 8.92 | |
| Influenster | 8.88 | |
| Free People | 8.48 | |
| Taco Bell | 7.99 | |
| Amazon Music | 7.98 | |
| Delta | 7.16 | |
| Barbie | 6.90 | |
| Bath & Body Works | 6.53 | |
| iHeartRadio Music Awards | 6.33 | |
| Verizon | 6.28 | |
| Heinz | 5.96 | |
| ULTA Beauty | 5.63 | |
| NBC | 5.51 | |
| Macy's | 5.51 | |
| Margaritaville | 5.30 | |
| Steve Madden | 5.24 | |
| Tim Hortons | 5.15 | |
| Busch | 5.02 | |
| AMC | 5.00 | |
| Bud Light | 4.90 | |
| Amway | 4.86 | |
| American Eagle | 4.76 | |
| Showtime | 4.61 | |
| BarkBox | 4.58 | |
| Power Rangers | 4.36 | |
| Vans | 4.28 | |
| Chick-fil-A | 4.22 | |
| MTV | 4.01 | |
| Chrysler | 4.00 | |
| Abercrombie & Fitch | 3.98 | |
| Kate Spade | 3.90 | |
| Gillette | 3.86 | |
| ABC | 3.76 | |
| BBC | 3.76 | |
| Dunkin' Donuts | 3.74 | |
| Lollapalooza | 3.74 | |
| Target | 3.72 | |
| Universal | 3.69 | |
| NORDSTROM | 3.65 | |
| Lululemon Athletica | 3.65 | |
| Walmart | 3.61 | |
| Coors | 3.61 | |
| NHL | 3.53 | |
| Lush | 3.49 | |
| OLD NAVY | 3.47 |
Official Profiles
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LoginArtist: The Summer Set
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
