The Suffers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
32,195
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:27 UTC
Genres
Biography
Founded in 2011, The Suffers built a devoted local following in Houston before breaking out with their 2015 debut EP, Make Some Room, which helped land performances everywhere from Letterman to NPR’s Tiny Desk. The band followed it up in 2016 with a self-titled full-length that yielded similar acclaim along with star-making performances at Newport Folk and on The Daily Show. By the time the group released their 2018 sophomore effort, Everything Here, their arrival as critical and festival favorites was undeniable, with NPR praising the “multidimensional, multicultural possibilities of their take on soul” and The Guardian hailing their “adventurous” blend of ”70s R&B, disco, jazz, and contemporary gospel.”
The Suffers connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, MEXICO, UNITED KINGDOM. With a heavily male (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 490 avg views per post; Instagram adds dependable engagement depth. Overlap with Houston Livestock Show and Rodeo, Live Nation, bonappetitmag highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Suffers moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 32,195 · Engagements 133 · Rate 0.4% Posts 2,486 · Views 490 · Avg Likes 132 · Avg Comments 8 · Avg Views 490 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 24% 35-44: 19% 45-64: 13% |
Largest: 25-34 (42%); next: 18-24 (24%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (69%) MEXICO (4%) UNITED KINGDOM (3%) COLOMBIA (2%) BRAZIL (2%) |
Top regions: UNITED STATES (69%), MEXICO (4%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 110 avg likes/post · Youtube: 490 avg views/post | Best reach: Youtube 490 avg views; best engagement: Instagram 110 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Live Nation
bonappetitmag
Warby Parker
MOOG
Akai
Pro Tools
Amazon Music
Kroger
United
Ableton
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 89.65 | |
| Live Nation | 28.16 | |
| bonappetitmag | 19.47 | |
| Warby Parker | 18.60 | |
| MOOG | 17.88 | |
| Akai | 13.45 | |
| Pro Tools | 11.50 | |
| Amazon Music | 11.22 | |
| Kroger | 9.98 | |
| United | 8.93 | |
| Ableton | 8.42 | |
| Paramount Pictures | 8.23 | |
| Spotify Music | 6.58 | |
| Verizon | 6.11 | |
| Jameson | 6.06 | |
| Walgreens | 5.42 | |
| Kickstarter | 5.34 | |
| iHeartRadio Music Awards | 5.32 | |
| Anthropologie | 5.28 | |
| ESPN | 5.22 | |
| NBC | 5.16 | |
| Target | 4.99 | |
| Pacific Northwest Wonderland | 4.93 | |
| Margaritaville | 4.81 | |
| Coors | 4.74 | |
| Free People | 4.69 | |
| Airbnb | 4.58 | |
| NFL | 4.45 | |
| Coachella | 4.43 | |
| CNN | 4.33 | |
| Cadillac | 4.18 | |
| Steve Madden | 4.07 | |
| SoundCloud | 4.02 | |
| Chick-fil-A | 4.00 | |
| Campari | 3.93 | |
| Urban Outfitters | 3.83 | |
| Lululemon Athletica | 3.73 | |
| MTV | 3.71 | |
| Tinder | 3.63 | |
| Kate Spade | 3.58 | |
| Comedy Central | 3.57 | |
| OLD NAVY | 3.54 | |
| NORDSTROM | 3.46 | |
| Beats Electronics | 3.39 | |
| Busch | 3.36 | |
| Nickelodeon | 3.32 | |
| Showtime | 3.25 | |
| Lollapalooza | 3.18 | |
| Chipotle Mexican Grill | 3.12 | |
| Hennessy | 3.10 |
Official Profiles
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LoginArtist: The Suffers
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















