The Suffers

The Suffers

Country: US

Influence: 50.08% Fanbase: 23.47% Trending: 63.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 89.65% • Very Strong

As of 2025-09-08

32,195

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:27 UTC

Genres

pophouston indier&b, funk & soulr&b/soulfunkcontemporary r&bsoul

Biography

“How do we heal from this?” Kam Franklin asks on The Suffers’ explosive new album, It Starts With Love. “How do we heal?” Written in the midst of a tumultuous stretch that saw the Gulf Coast Soul powerhouse reinvent themselves personally and professionally, the record is a fierce, defiant ode to resilience and commitment, one that reckons with racism, misogyny, and the ugly underbelly of the music industry even as it celebrates growth, evolution, and self-acceptance. Mixed by GRAMMY-winner Adrian Quesada (Black Pumas, Prince), It Starts With Love is an album for survivors, for the doubted and the written off, but it’s delivered with the kind of faith and conviction that ultimately transcends pain and anger to land on something far more triumphant.

Founded in 2011, The Suffers built a devoted local following in Houston before breaking out with their 2015 debut EP, Make Some Room, which helped land performances everywhere from Letterman to NPR’s Tiny Desk. The band followed it up in 2016 with a self-titled full-length that yielded similar acclaim along with star-making performances at Newport Folk and on The Daily Show. By the time the group released their 2018 sophomore effort, Everything Here, their arrival as critical and festival favorites was undeniable, with NPR praising the “multidimensional, multicultural possibilities of their take on soul” and The Guardian hailing their “adventurous” blend of ”70s R&B, disco, jazz, and contemporary gospel.”

The Suffers Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Suffers connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, MEXICO, UNITED KINGDOM. With a heavily male (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 490 avg views per post; Instagram adds dependable engagement depth. Overlap with Houston Livestock Show and Rodeo, Live Nation, bonappetitmag highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Suffers moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Suffers score 0.41%Low bucket.
Brand: Houston Livestock Show and RodeoBrand: Live NationBrand: bonappetitmag
Followers:32,195
Engagements:133
Rate:0.4%
Posts:2,486
Views:490
Avg Likes:132
Avg Comments:8
Avg Views:490

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 32,195 · Engagements 133 · Rate 0.4%
Posts 2,486 · Views 490 · Avg Likes 132 · Avg Comments 8 · Avg Views 490
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 24%
35-44: 19%
45-64: 13%
Largest: 25-34 (42%); next: 18-24 (24%)
Gender Split Female: 45%
Male: 55%
Non-binary/Other: 0%
Skews male (55%)
Top Countries UNITED STATES (69%)
MEXICO (4%)
UNITED KINGDOM (3%)
COLOMBIA (2%)
BRAZIL (2%)
Top regions: UNITED STATES (69%), MEXICO (4%), UNITED KINGDOM (3%)
Platform Engagement Instagram: 110 avg likes/post · Youtube: 490 avg views/post Best reach: Youtube 490 avg views; best engagement: Instagram 110 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo
Score: 89.65
Live Nation
Score: 28.16
bonappetitmag
Score: 19.47
Warby Parker
Score: 18.60
MOOG
Score: 17.88
Akai
Score: 13.45
Pro Tools
Score: 11.50
Amazon Music
Score: 11.22
Kroger
Score: 9.98
United
Score: 8.93
Ableton
Score: 8.42
Paramount Pictures
Score: 8.23
Brand Category Score
Houston Livestock Show and Rodeo 89.65
Live Nation 28.16
bonappetitmag 19.47
Warby Parker 18.60
MOOG 17.88
Akai 13.45
Pro Tools 11.50
Amazon Music 11.22
Kroger 9.98
United 8.93
Ableton 8.42
Paramount Pictures 8.23
Spotify Music 6.58
Verizon 6.11
Jameson 6.06
Walgreens 5.42
Kickstarter 5.34
iHeartRadio Music Awards 5.32
Anthropologie 5.28
ESPN 5.22
NBC 5.16
Target 4.99
Pacific Northwest Wonderland 4.93
Margaritaville 4.81
Coors 4.74
Free People 4.69
Airbnb 4.58
NFL 4.45
Coachella 4.43
CNN 4.33
Cadillac 4.18
Steve Madden 4.07
SoundCloud 4.02
Chick-fil-A 4.00
Campari 3.93
Urban Outfitters 3.83
Lululemon Athletica 3.73
MTV 3.71
Tinder 3.63
Kate Spade 3.58
Comedy Central 3.57
OLD NAVY 3.54
NORDSTROM 3.46
Beats Electronics 3.39
Busch 3.36
Nickelodeon 3.32
Showtime 3.25
Lollapalooza 3.18
Chipotle Mexican Grill 3.12
Hennessy 3.10

Official Profiles

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Artist: The Suffers

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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