The Struts

The Struts — rock artist from GB.

British Rock band, The Struts—named from an offhand comment about their unbridled stage presence— have earned a global reputation as a must-see live act. The…

Influence: 61.62% Fanbase: 47.22% Trending: 68.81% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

John Varvatos • 61.76% • Very Strong

As of 2025-09-08

702,497

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:30 UTC

Genres

rockmodern rockglam rockrockalternative rockalternativemodern alternative rockindie rock

Biography

British Rock band, The Struts—named from an offhand comment about their unbridled stage presence— have earned a global reputation as a must-see live act. The band, comprised of lead vocalist Luke Spiller, guitarist Adam Slack, bassist Jed Elliott, and drummer Gethin Davies, was formed in Derby England in 2012. Bursting onto the scene with "Could Have Been Me", they have since released three albums (including collaborations with heavy hitters like Robbie Williams, Kesha, Tom Morello, and Def Leppard’s Joe Elliott and Phil Collen), earned the No. 1 spot on the Spotify Viral Top 50, appeared on shows like The Tonight Show with Jimmy Fallon and Jimmy Kimmel Live!, garnered more than 850M on-demand streams and sold out shows across the globe. Praised for their onstage swagger and musicianship, they have opened for The Rolling Stones, Foo Fighters and Guns N’ Roses, played major festivals like Lollapalooza and Governors Ball as well as headlined their own world-wide tours.

Top Brand Affinities

Report Date: 2025-09-08

The Struts indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is male-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 27,967 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward John Varvatos, Live Nation, Amazon Music, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Struts when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Struts score 0.64% — Low bucket.

Brand: John VarvatosBrand: Live NationBrand: Amazon Music

Followers:702,497

Engagements:4,501

Rate:0.6%

Posts:1,967

Avg Likes:4,330

Avg Comments:224

Avg Views:32,147

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 702,497 · Engagements 4,501 · Rate 0.6% Posts 1,967 · Views 32,147 · Avg Likes 4,330 · Avg Comments 224 · Avg Views 32,147	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 28% 35-44: 11% 45-64: 6%	Largest: 18-24 (49%); next: 25-34 (28%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (33%) BRAZIL (10%) UNITED KINGDOM (6%) ITALY (5%) CANADA (4%)	Top regions: UNITED STATES (33%), BRAZIL (10%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 2,791 avg likes/post · Tiktok: 4,180 avg views/post · Youtube: 27,967 avg views/post	Best reach: Youtube 27,967 avg views; best engagement: Instagram 2,791 avg likes

Top Brand Affinities

John Varvatos

Score: 61.76

Live Nation

Score: 25.44

Amazon Music

Score: 8.85

Sennheiser

Score: 8.79

Lollapalooza

Score: 8.78

WW

Score: 7.80

Verizon

Score: 7.49

Pro Tools

Score: 7.42

Hot Topic

Score: 6.66

Margaritaville

Score: 6.24

iHeartRadio Music Awards

Score: 5.71

Heinz

Score: 5.42

Brand	Category	Score
John Varvatos		61.76
Live Nation		25.44
Amazon Music		8.85
Sennheiser		8.79
Lollapalooza		8.78
WW		7.80
Verizon		7.49
Pro Tools		7.42
Hot Topic		6.66
Margaritaville		6.24
iHeartRadio Music Awards		5.71
Heinz		5.42
Dr. Martens		5.30
NHL		4.96
Free People		4.89
MTV		4.18
FedEx		4.11
Taco Bell		4.10
Gillette		4.04
Columbia Pictures		4.02
Showtime		3.95
WWE		3.85
Coachella		3.81
NBC		3.70
Spotify Music		3.64
AMC		3.62
Guinness		3.53
Coors		3.45
Paramount Pictures		3.34
Busch		3.34
The Witcher		3.31
Budweiser		3.30
Target		3.24
Urban Outfitters		2.98
Star Wars		2.98
Jack Daniels		2.80
Polaroid		2.79
BBC		2.59
Snoopy And The Peanuts Gang		2.54
Emporium		2.53
NFL		2.49
Nickelodeon		2.47
Pixar		2.43
Philips		2.30
Harley-Davidson		2.29
Kodak		2.27
Carhartt		2.19
HBO		2.16
Chrysler		2.13
Universal		2.11