The Strokes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
3,419,376
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 08:46:27 UTC
Genres
Biography
Following their debut, The Strokes continued to evolve their sound, incorporating new wave and synth pop elements in subsequent albums like Room on Fire and First Impressions of Earth. The band members pursued individual projects in the 2010s before reuniting for 2020's The New Abnormal, which showcased a more introspective approach to their music. The album received critical acclaim and commercial success, solidifying The Strokes' influential status in the alternative rock scene.
The Strokes stands out with 18-24 & 25-34 audiences across MEXICO, BRAZIL, UNITED STATES. The profile is heavily male (60%), and content lands hardest on Youtube, where posts average 172,672 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Lollapalooza, Movistar, Barbie, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Strokes a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,419,376 · Engagements 62,715 · Rate 1.8% Posts 432 · Views 184,072 · Avg Likes 62,532 · Avg Comments 820 · Avg Views 184,072 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 33% 35-44: 7% 13-17: 5% |
Largest: 18-24 (53%); next: 25-34 (33%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
MEXICO (17%) BRAZIL (15%) UNITED STATES (14%) PERU (7%) ARGENTINA (7%) |
Top regions: MEXICO (17%), BRAZIL (15%), UNITED STATES (14%) |
| Platform Engagement | Instagram: 58,010 avg likes/post · Tiktok: 11,400 avg views/post · Youtube: 172,672 avg views/post | Best reach: Youtube 172,672 avg views; best engagement: Instagram 58,010 avg likes |
Top Brand Affinities
Lollapalooza
Movistar
Barbie
Vivienne Westwood
Ableton
Anthropologie
Coachella
Leica
Dr. Martens
Spotify Music
Summit Entertainment
Warner Bros
| Brand | Category | Score |
|---|---|---|
| Lollapalooza | 14.88 | |
| Movistar | 6.64 | |
| Barbie | 6.61 | |
| Vivienne Westwood | 5.29 | |
| Ableton | 4.78 | |
| Anthropologie | 4.44 | |
| Coachella | 4.32 | |
| Leica | 4.21 | |
| Dr. Martens | 4.18 | |
| Spotify Music | 3.78 | |
| Summit Entertainment | 3.61 | |
| Warner Bros | 3.19 | |
| Kodak | 3.11 | |
| Gundam | 3.09 | |
| Columbia Pictures | 3.04 | |
| Urban Outfitters | 2.83 | |
| Comedy Central | 2.81 | |
| MTV | 2.80 | |
| Polaroid | 2.80 | |
| Cafecito | 2.77 | |
| Budweiser | 2.71 | |
| SoundCloud | 2.69 | |
| Vans | 2.62 | |
| Nickelodeon | 2.61 | |
| A Game of Tones | 2.60 | |
| Star Wars | 2.57 | |
| Fujifilm | 2.55 | |
| Guinness | 2.53 | |
| Aperol | 2.38 | |
| HBO | 2.36 | |
| Jack Daniels | 2.33 | |
| Paramount Pictures | 2.22 | |
| AMC | 2.21 | |
| Heineken | 2.09 | |
| Showtime | 2.06 | |
| Pepsi | 2.05 | |
| Nintendo | 1.97 | |
| Converse | 1.85 | |
| Tinder | 1.81 | |
| Forever 21 | 1.81 | |
| BBC | 1.77 | |
| DC Entertainment | 1.72 | |
| Lush | 1.67 | |
| League of Legends | 1.65 | |
| Beats Electronics | 1.56 | |
| Sephora | 1.54 | |
| Pixar | 1.53 | |
| Chrysler | 1.51 | |
| Universal | 1.51 | |
| Calvin Klein | 1.51 |
Official Profiles
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LoginArtist: The Strokes
The map shows every radio station that aired The Strokes today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 14,734,419
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
14,311,563 | 97.13% |
| [+] |
|
420,191 | 2.85% |
| [+] |
|
2,665 | 0.02% |
| [+] |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |















