The SteelDrivers

The SteelDrivers

Country: US

Influence: 63.46% Fanbase: 45.35% Trending: 72.51% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 23.11% • Very Strong

As of 2025-09-09

155,544

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:29 UTC

Genres

countrycountrybluegrassprogressive bluegrassneo-traditional bluegrassamericannew americanafolk & traditionalindie folk

Biography

They say the only thing consistent about change is…well, that it changes. Whether through design or destiny, that’s a precept the SteelDrivers know all too well.

Throughout their career –one that encompasses four highly acclaimed albums and any number of awards and accolades –the band has demonstrated the ability to adapt to change with unwavering persistence. Their’s is a lingering legacy defined by quality and consistency. It’s one in which they’ve never stopped looking forward, successfully marshalling their resources for wherever that trajectory takes them.

Ultimately, it’s all about the music. “Our dedication and determination remain intact,” says singer, songwriter and fiddler Tammy Rogers. “We honor our older music by always putting our focus on the songs. Some people describe our music as being bluegrass based, but the fact is, we’re not bound to any one regimen. I liken us to what the Rolling Stones would sound like if they played banjos, fiddles and mandolins – it’s that rock-n-roll edge played on traditional instruments. I don’t know if that’s true, but we are primarily a band that’s centered around songwriting and also just happens to have a bluegrass background.”

The SteelDrivers Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The SteelDrivers builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, CANADA, NIGERIA. With a heavily male (71%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (31,552 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Ariat, Kroger, Barstool Sports point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The SteelDrivers score 0.48%Low bucket.
Brand: AriatBrand: KrogerBrand: Barstool Sports
Followers:155,544
Engagements:744
Rate:0.5%
Posts:750
Views:34,622
Avg Likes:691
Avg Comments:25
Avg Views:34,622

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 155,544 · Engagements 744 · Rate 0.5%
Posts 750 · Views 34,622 · Avg Likes 691 · Avg Comments 25 · Avg Views 34,622
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 34%
35-44: 23%
18-24: 21%
45-64: 19%
Largest: 25-34 (34%); next: 35-44 (23%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries UNITED STATES (72%)
CANADA (5%)
NIGERIA (4%)
BRAZIL (3%)
UNITED KINGDOM (3%)
Top regions: UNITED STATES (72%), CANADA (5%), NIGERIA (4%)
Platform Engagement Instagram: 106 avg likes/post · Tiktok: 3,070 avg views/post · Youtube: 31,552 avg views/post Best reach: Youtube 31,552 avg views; best engagement: Youtube 423 avg likes

Top Brand Affinities

Ariat
Score: 23.11
Kroger
Score: 14.18
Barstool Sports
Score: 13.02
Coors
Score: 12.39
Amazon Music
Score: 10.09
Stihl
Score: 9.74
Lowe's
Score: 9.64
Jim Beam
Score: 9.56
Margaritaville
Score: 8.85
Publix
Score: 8.58
Busch
Score: 8.17
Carhartt
Score: 7.57
Brand Category Score
Ariat 23.11
Kroger 14.18
Barstool Sports 13.02
Coors 12.39
Amazon Music 10.09
Stihl 9.74
Lowe's 9.64
Jim Beam 9.56
Margaritaville 8.85
Publix 8.58
Busch 8.17
Carhartt 7.57
Bud Light 7.42
Verizon 6.28
Jameson 6.17
Free People 5.67
Chick-fil-A 5.55
Harley-Davidson 5.39
Pacific Northwest Wonderland 5.23
Holden 5.10
NBC 5.00
Kickstarter 4.99
Jeep 4.90
Jack Daniels 4.78
Cadillac 4.66
The Home Depot 4.62
iHeartRadio Music Awards 4.59
Paramount Pictures 4.57
Anthropologie 4.40
GMC 4.39
Budweiser 4.38
Gillette 4.18
NHL 4.13
Spotify Music 4.10
FedEx 4.05
Airbnb 3.95
ESPN 3.92
Target 3.70
Heinz 3.66
Walmart 3.61
Guinness 3.55
Taco Bell 3.55
Gatorade 3.31
Chevrolet 3.08
Under Armour 3.07
Showtime 3.04
Emporium 2.89
Ford 2.80
Uber 2.77
Columbia Pictures 2.77

Official Profiles

Login to view Contact

Login

Artist: The SteelDrivers

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The SteelDrivers today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-22)

Total: 3,920,040

PLATFORM TOTAL %
Spotify Spotify 2,453,270 62.58%
Pandora Pandora 1,274,925 32.52%
Last.fm Last.fm 175,404 4.47%
Yandex Yandex 16,441 0.42%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist