The SteelDrivers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
155,544
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:48:29 UTC
Genres
Biography
Throughout their career –one that encompasses four highly acclaimed albums and any number of awards and accolades –the band has demonstrated the ability to adapt to change with unwavering persistence. Their’s is a lingering legacy defined by quality and consistency. It’s one in which they’ve never stopped looking forward, successfully marshalling their resources for wherever that trajectory takes them.
Ultimately, it’s all about the music. “Our dedication and determination remain intact,” says singer, songwriter and fiddler Tammy Rogers. “We honor our older music by always putting our focus on the songs. Some people describe our music as being bluegrass based, but the fact is, we’re not bound to any one regimen. I liken us to what the Rolling Stones would sound like if they played banjos, fiddles and mandolins – it’s that rock-n-roll edge played on traditional instruments. I don’t know if that’s true, but we are primarily a band that’s centered around songwriting and also just happens to have a bluegrass background.”
The SteelDrivers builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, CANADA, NIGERIA. With a heavily male (71%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (31,552 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Ariat, Kroger, Barstool Sports point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 155,544 · Engagements 744 · Rate 0.5% Posts 750 · Views 34,622 · Avg Likes 691 · Avg Comments 25 · Avg Views 34,622 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 23% 18-24: 21% 45-64: 19% |
Largest: 25-34 (34%); next: 35-44 (23%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (72%) CANADA (5%) NIGERIA (4%) BRAZIL (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (72%), CANADA (5%), NIGERIA (4%) |
| Platform Engagement | Instagram: 106 avg likes/post · Tiktok: 3,070 avg views/post · Youtube: 31,552 avg views/post | Best reach: Youtube 31,552 avg views; best engagement: Youtube 423 avg likes |
Top Brand Affinities
Ariat
Kroger
Barstool Sports
Coors
Amazon Music
Stihl
Lowe's
Jim Beam
Margaritaville
Publix
Busch
Carhartt
| Brand | Category | Score |
|---|---|---|
| Ariat | 23.11 | |
| Kroger | 14.18 | |
| Barstool Sports | 13.02 | |
| Coors | 12.39 | |
| Amazon Music | 10.09 | |
| Stihl | 9.74 | |
| Lowe's | 9.64 | |
| Jim Beam | 9.56 | |
| Margaritaville | 8.85 | |
| Publix | 8.58 | |
| Busch | 8.17 | |
| Carhartt | 7.57 | |
| Bud Light | 7.42 | |
| Verizon | 6.28 | |
| Jameson | 6.17 | |
| Free People | 5.67 | |
| Chick-fil-A | 5.55 | |
| Harley-Davidson | 5.39 | |
| Pacific Northwest Wonderland | 5.23 | |
| Holden | 5.10 | |
| NBC | 5.00 | |
| Kickstarter | 4.99 | |
| Jeep | 4.90 | |
| Jack Daniels | 4.78 | |
| Cadillac | 4.66 | |
| The Home Depot | 4.62 | |
| iHeartRadio Music Awards | 4.59 | |
| Paramount Pictures | 4.57 | |
| Anthropologie | 4.40 | |
| GMC | 4.39 | |
| Budweiser | 4.38 | |
| Gillette | 4.18 | |
| NHL | 4.13 | |
| Spotify Music | 4.10 | |
| FedEx | 4.05 | |
| Airbnb | 3.95 | |
| ESPN | 3.92 | |
| Target | 3.70 | |
| Heinz | 3.66 | |
| Walmart | 3.61 | |
| Guinness | 3.55 | |
| Taco Bell | 3.55 | |
| Gatorade | 3.31 | |
| Chevrolet | 3.08 | |
| Under Armour | 3.07 | |
| Showtime | 3.04 | |
| Emporium | 2.89 | |
| Ford | 2.80 | |
| Uber | 2.77 | |
| Columbia Pictures | 2.77 |
Official Profiles
Login to view Contact
LoginArtist: The SteelDrivers
The map shows every radio station that aired The SteelDrivers today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-22)
Total: 3,920,040
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
2,453,270 | 62.58% |
| [+] |
|
1,274,925 | 32.52% |
| [+] |
|
175,404 | 4.47% |
| [+] |
|
16,441 | 0.42% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















