The Souljazz Orchestra
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
10,590
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:37:38 UTC
Genres
Biography
Featuring keyboardist Pierre Chrétien, alto saxophonist Zakari Frantz, baritone saxophonist Ray Murray, tenor saxophonist Steve Patterson, and percussionists Marielle Rivard and Philippe Lafrenière, all of whom are also vocalists, the Souljazz Orchestra took shape in 2002. The first album from the collective was Uprooted, released in 2005 on the Funk Manchu label. The overtly political 2006 single "Mista President," from second album Freedom No Go Die -- their first of two LPs for Do Right! Music -- increased their audience significantly; it was voted to the number nine spot in that year's Top 30 of BBC DJ Gilles Peterson's Worldwide program. After Manifesto in 2008, the group started a long-term association with the higher-profile Strut label for Rising Sun, another Peterson favorite. Near-constant touring preceded and followed Solidarity, released in 2012.
After performing on three continents, the Souljazz Orchestra reconvened at Metropolitan Studios in Ottawa and emerged with Inner Fire, released in 2014. Fresh influences from the discothèques of Francophone Africa and the French Caribbean were woven into their mix for Resistance, released in 2015. Their affiliation with Strut continued with Under Burning Skies in 2017 and Chaos Theories in 2019. The latter LP delved into the collision of ska, reggae, and punk that emanated from early-'80s England. ~ Andy Kellman, Rovi
The Souljazz Orchestra stands out with 25-34 & 18-24 audiences across FRANCE, GREECE, CANADA. The profile is heavily male (73%), and content lands hardest on Youtube, where posts average 72,783 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, MOOG, Akai, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Souljazz Orchestra a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,590 · Engagements 849 · Rate 8.0% Posts 210 · Views 72,783 · Avg Likes 830 · Avg Comments 29 · Avg Views 72,783 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 28% 35-44: 18% 45-64: 9% |
Largest: 25-34 (43%); next: 18-24 (28%) |
| Gender Split |
Female: 28% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
FRANCE (13%) GREECE (9%) CANADA (9%) BRAZIL (8%) UNITED STATES (8%) |
Top regions: FRANCE (13%), GREECE (9%), CANADA (9%) |
| Platform Engagement | Instagram: 82 avg likes/post · Youtube: 72,783 avg views/post | Best reach: Youtube 72,783 avg views; best engagement: Youtube 748 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Akai
Ampeg
Ableton
Pro Tools
Pioneer
Scotiabank
Akg
Ricard
Beats Electronics
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 85.06 | |
| MOOG | 57.60 | |
| Akai | 38.40 | |
| Ampeg | 33.49 | |
| Ableton | 22.68 | |
| Pro Tools | 18.63 | |
| Pioneer | 16.99 | |
| Scotiabank | 16.03 | |
| Akg | 15.20 | |
| Ricard | 10.62 | |
| Beats Electronics | 10.09 | |
| Sennheiser | 9.01 | |
| Spotify Music | 8.10 | |
| SoundCloud | 7.62 | |
| Datsun | 7.21 | |
| Jagermeister | 6.91 | |
| Cartier | 5.29 | |
| Kickstarter | 4.95 | |
| Campari | 4.90 | |
| Pilsner Urquell | 4.56 | |
| Steve Madden | 4.43 | |
| Kodak | 4.10 | |
| Leica | 4.09 | |
| Miu Miu | 3.76 | |
| Fujifilm | 3.47 | |
| Summit Entertainment | 3.36 | |
| NHL | 3.35 | |
| Showtime | 3.25 | |
| NBC | 2.94 | |
| Lollapalooza | 2.92 | |
| Warner Bros | 2.81 | |
| Geocaching | 2.78 | |
| Guinness | 2.78 | |
| MTV | 2.61 | |
| Yamaha | 2.53 | |
| Aperol | 2.52 | |
| Airbnb | 2.48 | |
| McDonald's | 2.35 | |
| Coachella | 2.33 | |
| Budweiser | 2.30 | |
| Paramount Pictures | 2.24 | |
| Garnier | 2.16 | |
| Tinder | 2.14 | |
| musical.ly | 2.10 | |
| Polaroid | 2.08 | |
| BBC | 2.05 | |
| Lego | 2.04 | |
| Jack Daniels | 1.98 | |
| Pepsi | 1.88 | |
| Ubisoft | 1.87 |
Official Profiles
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LoginArtist: The Souljazz Orchestra
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
