The Smile

The Smile — alternative artist from GB.

The Smile’s new album Cutouts is set for release on October 4th via XL Recordings. The trio - Thom Yorke, Jonny Greenwood and Tom Skinner - debuted several…

Influence: 58.85% Fanbase: 38.76% Trending: 68.89% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 58.51% • Very Strong

As of 2025-09-08

571,215

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 07:45:42 UTC

Genres

alternativealternative

Biography

The Smile’s new album Cutouts is set for release on October 4th via XL Recordings. The trio - Thom Yorke, Jonny Greenwood and Tom Skinner - debuted several songs from Cutouts during The Smile’s UK tour in March. Cutouts features 10 new-tracks and is produced by Sam Petts-Davies. It’s the band’s third studio album following Wall of Eyes released in January 2024 (#3 UK Album Chart, “Best Album of the Year so far” praise from Pitchfork, The Needle Drop, Consequence, Brooklyn Vegan, Treblezine and Spin), and the trio’s 2022 debut album A Light For Attracting Attention. Cutouts was recorded in Oxford and at Abbey Road Studios during the same period of time as Wall Of Eyes. The album features string arrangements by the London Contemporary Orchestra and the album art was painted during the recording process by Stanley Donwood and Thom Yorke.

Top Brand Affinities

Report Date: 2025-09-08

The Smile speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, ITALY. Composition is heavily male (82%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (5,288 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ableton, Ampeg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Smile score 1.17% — Moderate bucket.

Brand: MOOGBrand: AbletonBrand: Ampeg

Followers:571,215

Engagements:6,686

Rate:1.2%

Posts:360

Avg Likes:6,653

Avg Comments:125

Avg Views:5,288

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 571,215 · Engagements 6,686 · Rate 1.2% Posts 360 · Views 5,288 · Avg Likes 6,653 · Avg Comments 125 · Avg Views 5,288	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 27% 35-44: 20% 45-64: 9%	Largest: 25-34 (41%); next: 18-24 (27%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (22%) UNITED KINGDOM (7%) ITALY (6%) BRAZIL (5%) CANADA (4%)	Top regions: UNITED STATES (22%), UNITED KINGDOM (7%), ITALY (6%)
Platform Engagement	Instagram: 6,653 avg likes/post · Youtube: 5,288 avg views/post	Best reach: Youtube 5,288 avg views; best engagement: Instagram 6,653 avg likes

Top Brand Affinities

MOOG

Score: 58.51

Ableton

Score: 23.95

Ampeg

Score: 21.55

Akg

Score: 17.37

Akai

Score: 13.56

Tate Modern

Score: 12.38

Pro Tools

Score: 10.55

Sennheiser

Score: 9.06

Amazon Music

Score: 8.83

Lollapalooza

Score: 7.75

Kodak

Score: 7.32

Spotify Music

Score: 6.33

Brand	Category	Score
MOOG		58.51
Ableton		23.95
Ampeg		21.55
Akg		17.37
Akai		13.56
Tate Modern		12.38
Pro Tools		10.55
Sennheiser		9.06
Amazon Music		8.83
Lollapalooza		7.75
Kodak		7.32
Spotify Music		6.33
Leica		6.26
SoundCloud		5.14
Kickstarter		4.77
Warner Bros		4.71
Fujifilm		4.47
Coachella		4.26
Paramount Pictures		4.06
Oculus		3.83
Polaroid		3.60
Campari		3.46
Dr. Martens		3.37
Columbia Pictures		3.17
Guinness		3.02
Beats Electronics		2.98
BBC		2.76
Airbnb		2.52
Star Wars		2.50
HBO		2.46
Showtime		2.42
Jaguar		2.31
Pepsi		2.20
Tesco		2.05
Budweiser		2.02
Nintendo		2.01
Lego		1.99
Pantone Inc		1.93
Cadillac		1.92
Pixar		1.88
Aperol		1.82
Adobe		1.80
The Olympic Games		1.77
A Game of Tones		1.68
Sony		1.55
Tesla Motors		1.54
Vans		1.49
Bellagio		1.44
Chrysler		1.44
Netflix		1.35