The Skints

The Skints — reggae artist from GB.

An eclectic and spirited London four-piece, the Skints deliver a versatile amalgamation of reggae, ska-punk, dub, grime, hip-hop, soul, and dancehall…

Influence: 52.28% Fanbase: 30.76% Trending: 63.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 30.11% • Very Strong

As of 2025-09-08

47,921

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:55:35 UTC

Genres

reggaereggaemodern reggaereggae fusionuk reggaeskadancehallroots reggaepunkdub punk

Biography

An eclectic and spirited London four-piece, the Skints deliver a versatile amalgamation of reggae, ska-punk, dub, grime, hip-hop, soul, and dancehall that's as feel-good and soul-stirring as it is hard-hitting and politically charged on the lyrical front.
 
Founded in Northeast London in 2007 by high school friends Marcia Richards, Joshua Waters Rudge, Jamie Kyriakides, and Jonathan Doyle, the group got their start in the ska-punk circuit. Their eponymous debut EP and first full-length, 2009's Live, Breathe, Build, Believe, helped build a loyal fan base that would eventually follow them out of the squat party scene and into the touring underground. After releasing 2012's Part & Parcel, the quartet inked a deal with influential New York City-based reggae and dub label spotify:search:label%3A%22Easy+Star+Records%22 . The resulting FM, released in 2015, was a critical and commercial success, and was supported by a lengthy U.S. tour alongside genre luminaries like Sublime, Easy Star All-Stars, and The Mighty Mighty Bosstones. They returned in 2019 with the introspective Swimming Lessons, which added 8 Bit-influenced dancehall and melodic grunge to the group's arsenal, and featured guest spots from Grammy-nominated Jamaican reggae artist Protoje, freestyler Runkus, and dub and roots reggae star Jesse Royal. ~ James Christopher Monger, Rovi

Top Brand Affinities

Report Date: 2025-09-08

The Skints converts attention from 25-34 & 35-44 audiences across UNITED KINGDOM, UNITED STATES, MEXICO. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 796 avg likes per post, with supportive conversation on Instagram. Shared audience with Fred Perry, Ampeg, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Skints score 1.66% — Moderate bucket.

Brand: Fred PerryBrand: AmpegBrand: Mixcloud

Followers:47,921

Engagements:796

Rate:1.7%

Posts:1,494

Avg Likes:796

Avg Comments:24

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,921 · Engagements 796 · Rate 1.7% Posts 1,494 · Views 0 · Avg Likes 796 · Avg Comments 24 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 35-44: 23% 18-24: 21% 45-64: 7%	Largest: 25-34 (47%); next: 35-44 (23%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED KINGDOM (34%) UNITED STATES (33%) MEXICO (3%) FRANCE (3%) INDONESIA (3%)	Top regions: UNITED KINGDOM (34%), UNITED STATES (33%), MEXICO (3%)
Platform Engagement	Instagram: 796 avg likes/post	best engagement: Instagram 796 avg likes

Top Brand Affinities

Fred Perry

Score: 30.11

Ampeg

Score: 26.40

Mixcloud

Score: 25.22

MOOG

Score: 16.67

Akai

Score: 11.80

Pro Tools

Score: 11.48

Amazon Music

Score: 10.72

Sennheiser

Score: 9.24

Dr. Martens

Score: 8.87

Sainsbury's

Score: 8.69

Vauxhall

Score: 8.52

Ableton

Score: 8.23

Brand	Category	Score
Fred Perry		30.11
Ampeg		26.40
Mixcloud		25.22
MOOG		16.67
Akai		11.80
Pro Tools		11.48
Amazon Music		10.72
Sennheiser		9.24
Dr. Martens		8.87
Sainsbury's		8.69
Vauxhall		8.52
Ableton		8.23
Tate Modern		6.74
Spotify Music		6.65
Guinness		5.22
Volcom		5.19
SoundCloud		5.05
Pilsner Urquell		5.01
Tesco		4.29
Kickstarter		4.26
BBC		4.13
Beats Electronics		3.69
Lush		3.64
Vans		3.61
Carhartt		3.54
Showtime		3.30
NHL		3.26
Comedy Central		3.24
Monster Beverage		3.17
Budweiser		2.93
Columbia Pictures		2.84
MTV		2.82
Jack Daniels		2.81
Emporium		2.76
Polaroid		2.60
Paramount Pictures		2.59
Nickelodeon		2.55
Star Wars		2.52
Martini		2.38
Kodak		2.37
Sunnies Studios		2.32
ASOS		2.24
Coachella		2.17
LEGOLAND		2.14
AMC		2.07
Lollapalooza		2.05
Warner Bros		1.99
Harley-Davidson		1.98
Primark		1.96
WWE		1.92