The Sisters of Mercy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
26,200
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-30 01:02:21 UTC
Genres
Biography
Founded by Eldritch in Leeds in 1980 with guitarist Gary Marx, the Sisters of Mercy released their debut single, "Damage Done," independently. Guitarist Ben Gunn and bassist Craig Adams were added to make live gigs feasible, and the Sisters built a reputation through a strong string of EPs and post-punk-leaning singles like "Alice," The Body Electric," and "Adrenochrome." After releasing 1983's Reptile House EP, the band inked a major-label deal with WEA. Citing creative differences, Gunn left the fold and was replaced by Wayne Hussey, who made his studio debut on the band's first full-length effort, 1985's First and Last and Always. Two years later, internal dissent had split the band apart; Marx left to form Ghost Dance, and Adams and Hussey departed shortly after that. A legal dispute ensued over the rights to the name Sisters of Mercy; Adams and Hussey attempted to use the name Sisterhood, but Eldritch released an EP under the moniker to prevent its usage, and the two finally settled on the Mission.
Eldritch chiefly utilized a corps of temporary players from this point on (although former Gun Club bassist Patricia Morrison was an official group member for a short time) and rebounded with his two biggest-selling LPs. 1987's Jim Steinman-co-produced Floodland was built from a bolder sonic blueprint than its predecessor, with Eldritch's deep baritone bolstered by choral arrangements, expansive guitars, and lush keyboard vistas. It reached number nine on the U.K. Albums Chart and spent six weeks on the Billboard 200. Eldritch recruited bassist Tony James (Sigue Sigue Sputnik) and guitarists Tim Bricheno and Andreas Bruhn for the group's third long-player. Released in 1990, Vision Thing adopted a heavier, more industrial metal approach, pairing brooding hard rock with lyrics that railed against the policies of the George H. W. Bush administration. A 1992 re-recording of the early cut "Temple of Love" soared to number three in the U.K., while the compilation LP Some Girls Wander by Mistake reached number five. A series of personnel changes preceded the release of 1993's "Under the Gun," which would be the band's last commercial recording. It was followed later that year by the greatest-hits collection A Slight Case of Overbombing.
Since then, Eldritch has assembled multiple versions of the band for touring purposes. As the decades progressed, new songs such as "Eyes of Caligula" and "Don't Drive on Ice" began appearing in the band's set lists, though Eldritch has stated that no new studio album is in the works. ~ James Christopher Monger, Rovi
The Sisters of Mercy speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (63%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,733,395 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 26,200 · Engagements 24,961 · Rate 95.3% Posts 10 · Views 2,733,395 · Avg Likes 22,510 · Avg Comments 2,224 · Avg Views 2,733,395 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 32% 35-44: 26% 18-24: 23% 45-64: 17% |
Largest: 25-34 (32%); next: 35-44 (26%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (16%) UNITED KINGDOM (9%) GERMANY (7%) POLAND (4%) |
Top regions: UNITED STATES (22%), BRAZIL (16%), UNITED KINGDOM (9%) |
| Platform Engagement | Youtube: 2,733,395 avg views/post | Best reach: Youtube 2,733,395 avg views; best engagement: Youtube 22,510 avg likes |
Top Brand Affinities
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Affinity data is not available yet for this artist.
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Official Profiles
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LoginArtist: The Sisters of Mercy
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Top 10 Songs Played Today
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Total Streams (2025-09-18)
Total: 1,541,465
| PLATFORM | TOTAL | % | |
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1,069,522 | 69.38% |
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471,943 | 30.62% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















