The Secret Sisters

The Secret Sisters — country artist from US.

Since their 2010 self-titled debut, The Secret Sisters have brought their spellbinding harmonies to songs that untangle the thorniest aspects of life and love…

Influence: 57.50% Fanbase: 36.55% Trending: 67.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 10.81% • Very Strong

As of 2025-09-09

52,793

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:44 UTC

Genres

countryprogressive bluegrasscountryamericannew americanalilithbluesstomp and hollerfolk & traditionalindie folkfolk

Biography

Since their 2010 self-titled debut, The Secret Sisters have brought their spellbinding harmonies to songs that untangle the thorniest aspects of life and love and womanhood. In the making of their new album, Mind, Man, Medicine, Alabama-bred siblings Laura Rogers and Lydia Slagle found their songwriting transformed by a newfound sense of self-reliance and equanimity, threading their lyrics with hard-won insight into the complexities of motherhood, commitment, compassion, and self-preservation in an endlessly chaotic world. Centered on a kaleidoscopic sound that boldly blurs the edges of country-folk, the duo’s fifth full-length ultimately confronts many of modern life’s harshest challenges while leading the listener toward a more open-hearted state of mind.

Top Brand Affinities

Report Date: 2025-09-09

The Secret Sisters indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily female (57%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 633 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Amazon Music, Kickstarter, Kroger, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Secret Sisters when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Secret Sisters score 0.50% — Low bucket.

Brand: Amazon MusicBrand: KickstarterBrand: Kroger

Followers:52,793

Engagements:263

Rate:0.5%

Posts:1,063

Avg Likes:262

Avg Comments:13

Avg Views:633

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,793 · Engagements 263 · Rate 0.5% Posts 1,063 · Views 633 · Avg Likes 262 · Avg Comments 13 · Avg Views 633	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 29% 35-44: 19% 45-64: 17%	Largest: 25-34 (31%); next: 18-24 (29%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (58%) UNITED KINGDOM (9%) BRAZIL (4%) CANADA (4%) GERMANY (2%)	Top regions: UNITED STATES (58%), UNITED KINGDOM (9%), BRAZIL (4%)
Platform Engagement	Instagram: 230 avg likes/post · Youtube: 633 avg views/post	Best reach: Youtube 633 avg views; best engagement: Instagram 230 avg likes

Top Brand Affinities

Amazon Music

Score: 10.81

Kickstarter

Score: 10.28

Kroger

Score: 9.67

Publix

Score: 9.08

Walgreens

Score: 7.98

Coors

Score: 7.76

Pro Tools

Score: 7.57

Pacific Northwest Wonderland

Score: 7.25

Delta

Score: 7.16

Anthropologie

Score: 6.43

Paramount Pictures

Score: 6.32

Margaritaville

Score: 6.22

Brand	Category	Score
Amazon Music		10.81
Kickstarter		10.28
Kroger		9.67
Publix		9.08
Walgreens		7.98
Coors		7.76
Pro Tools		7.57
Pacific Northwest Wonderland		7.25
Delta		7.16
Anthropologie		6.43
Paramount Pictures		6.32
Margaritaville		6.22
Verizon		6.00
NBC		5.92
Free People		5.72
The Home Depot		5.61
Airbnb		5.54
Showtime		5.43
Spotify Music		5.24
Jameson		5.22
ALDI		5.05
Target		4.96
Chick-fil-A		4.54
Columbia Pictures		4.08
Cadillac		4.04
iHeartRadio Music Awards		4.01
Costco		3.91
FedEx		3.86
Holden		3.85
Busch		3.85
Bethesda Softworks		3.84
Pfizer		3.75
Guinness		3.75
CNN		3.73
Taco Bell		3.58
Emporium		3.57
Kate Spade		3.56
OLD NAVY		3.50
NORDSTROM		3.46
PetSmart		3.43
Carhartt		3.38
The Olympic Games		3.22
Walmart		3.03
NHL		2.85
Mulberry		2.79
Chipotle Mexican Grill		2.71
Sunnies Studios		2.70
Etsy		2.61
Pixar		2.61
Budweiser		2.60

Official Profiles

Artist: The Secret Sisters

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Secret Sisters today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-14 03:00 UTC	The Secret Sisters	Bijou Theatre	Knoxville, United States	ticketmaster.evyy.net songkick.com ticketmaster.evyy.net
2025-12-15 03:00 UTC	The Secret Sisters	The Grey Eagle	Asheville, United States	etix.prf.hn