The Sea and Cake

The Sea and Cake

Country: US

Influence: 52.29% Fanbase: 30.12% Trending: 63.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Alien Workshop • 100.43% • Very Strong

As of 2025-09-10

5,579

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:18:46 UTC

Genres

popdream popchicago indierockamerican post-rockpost-rockrockalternativeindie rockalternativefolk & traditionalfreak folk

Biography

The Sea and Cake are a post-rock supergroup of sorts, comprised of luminaries from the Chicago independent scene. The band is led by singer/guitarist Sam Prekop, who, along with bassist Eric Claridge, was an alumnus of the frequently brilliant Shrimp Boat. After that group's dissolution, Prekop and Claridge were offered the opportunity to embark on a new project and hastily recruited ex-Coctails guitarist Archer Prewitt and Tortoise drummer John McEntire before entering the studio. Originally intended as a one-off project, the musicians decided to continue performing together, and after selecting the name the Sea and Cake -- derived from McEntire's misinterpretation of the Gastr del Sol song "The C in Cake" -- they issued their eponymous 1994 debut, an enigmatic collection highlighting Prekop's stream-of-consciousness wordplay and singular fusion of pop, jazz, blue-eyed soul, and Krautrock styles.

In 1995, the group returned with two more LPs, the intricate Nassau and the shimmering The Biz. After the release of The Fawn in 1997, the band took a break while both Prewitt and Prekop released solo albums. Finally, in 2000, the Sea and Cake released their fifth album, Oui, followed three years later by the delivery of their most elegant album yet, One Bedroom. By this point, the group's repertoire had swelled to include African-inspired riffs, Brazilian influences, and guitar-based indie pop, and they hit a well spring of creativity as the decade wound to a close. Everybody and Car Alarm were released in quick succession, with Everybody appearing in 2007 and Car Alarm arriving in 2008. An EP, The Moonlight Butterfly, followed in 2011, as did a round of recording sessions for the band's tenth studio album. The results, Runner, appeared in September 2012.

The next few years would mark the biggest recording gap in the band's history, but in 2018 they eventually returned with Any Day. The ten-track collection concluded a six-year break since their previous effort, and featured flute and clarinet parts from Brian Wilson collaborator Paul Von Mertens. In advance of the album's release, the Sea and Cake shared its title track. ~ Jason Ankeny, Rovi

The Sea and Cake Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Sea and Cake connects with 35-44 & 25-34 audiences and shows durable traction across UNITED STATES, JAPAN, UNITED KINGDOM. With a heavily male (80%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 400 avg likes per post; Instagram adds dependable engagement depth. Overlap with Alien Workshop, MOOG, Agfa highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Sea and Cake moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Sea and Cake score 7.17%Very Strong bucket.
Brand: Alien WorkshopBrand: MOOGBrand: Agfa
Followers:5,579
Engagements:400
Rate:7.2%
Posts:112
Views:0
Avg Likes:400
Avg Comments:8
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 5,579 · Engagements 400 · Rate 7.2%
Posts 112 · Views 0 · Avg Likes 400 · Avg Comments 8 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 37%
25-34: 32%
45-64: 21%
18-24: 9%
Largest: 35-44 (37%); next: 25-34 (32%)
Gender Split Female: 20%
Male: 80%
Non-binary/Other: 0%
Skews male (80%)
Top Countries UNITED STATES (60%)
JAPAN (8%)
UNITED KINGDOM (5%)
CANADA (4%)
MEXICO (3%)
Top regions: UNITED STATES (60%), JAPAN (8%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 400 avg likes/post best engagement: Instagram 400 avg likes

Top Brand Affinities

Alien Workshop
Score: 100.43
MOOG
Score: 95.34
Agfa
Score: 51.08
Ampeg
Score: 42.00
Mixcloud
Score: 37.37
Ableton
Score: 23.83
Akg
Score: 16.16
Pro Tools
Score: 13.30
Sennheiser
Score: 13.01
Hasselblad
Score: 12.05
Hurley
Score: 9.24
Kodak
Score: 8.75
Brand Category Score
Alien Workshop 100.43
MOOG 95.34
Agfa 51.08
Ampeg 42.00
Mixcloud 37.37
Ableton 23.83
Akg 16.16
Pro Tools 13.30
Sennheiser 13.01
Hasselblad 12.05
Hurley 9.24
Kodak 8.75
Leica 8.67
Kickstarter 8.13
Spotify Music 7.79
Xerox 6.97
Olympus 6.72
Oculus 6.16
SoundCloud 5.90
Fujifilm 5.74
Vivienne Westwood 5.14
Nixon 4.82
Paramount Pictures 4.79
Pilsner Urquell 4.44
Lollapalooza 4.41
Heinz 4.35
Polaroid 4.11
Abercrombie & Fitch 3.76
Holden 3.62
Cadillac 3.51
Coors 3.47
Bethesda Softworks 3.37
Coachella 3.35
Showtime 3.35
Beats Electronics 3.27
Campari 3.23
Warner Bros 3.19
Emporium 3.10
Airbnb 2.82
Pixar 2.81
Panasonic 2.80
Columbia Pictures 2.74
A Game of Tones 2.69
Carhartt 2.68
Snoopy And The Peanuts Gang 2.50
NHL 2.47
Intel 2.46
Philips 2.31
Nickelodeon 2.30
Chrysler 2.18

Official Profiles

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Artist: The Sea and Cake

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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