The Rose Brand Affinity ranks highest Movistar at 11.59% . Very Strong. Score DMDB 63.98% | Fanbase 57.76%

The Rose — pop artist from KR.

The Rose is a Korean alt-pop band formed by Woosung, Dojoon, Jaehyeong, and Hajoon. Known for their dynamic live shows, the band has released critically…

The Rose

Recognizable

Country: KR | Artist ID: 11e81bcc-9620-bd8c-b464-a0369fe50396

Find Artist

Genres

popk-popk-pop boy grouppopasian poprockrock

Influential: 63.98% Fanbase: 57.76% Trending: 67.09%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 11.59% • Very Strong

As of 2025-09-10

5,797,816

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.98% | Fanbase 57.76% | Trending 67.09% | CAREER STAGE: MAINSTREAM

Biography

The Rose is a Korean alt-pop band formed by Woosung, Dojoon, Jaehyeong, and Hajoon. Known for their dynamic live shows, the band has released critically acclaimed albums that have garnered international attention.

Their debut album HEAL reached #4 on Billboard's Heatseekers Chart, and their HEAL Together World Tour attracted over 100,000 attendees. Their latest album, DUAL, delves into the theme of balance, blending light and dark elements to create a captivating musical experience. The Rose's commitment to their fans and their close-knit friendship drives their ongoing exploration of emotional depth in their music, captivating audiences worldwide.

Report Date: 2025-09-10

The Rose draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, PHILIPPINES, BRAZIL. The skew is heavily female (84%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 702,750 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Movistar, Accor Hotels, Lollapalooza makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Rose score 3.77% — Very Strong bucket.

Brand: MovistarBrand: Accor HotelsBrand: Lollapalooza

Followers:5,797,816

Engagements:218,744

Rate:3.8%

Posts:535

Avg Likes:208,217

Avg Comments:2,674

Avg Views:815,478

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,797,816 · Engagements 218,744 · Rate 3.8% Posts 535 · Views 815,478 · Avg Likes 208,217 · Avg Comments 2,674 · Avg Views 815,478	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 21% 13-17: 12% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (21%)
Gender Split	Female: 84% Male: 16% Non-binary/Other: 0%	Skews female (84%)
Top Countries	UNITED STATES (18%) PHILIPPINES (11%) BRAZIL (9%) INDONESIA (7%) MEXICO (4%)	Top regions: UNITED STATES (18%), PHILIPPINES (11%), BRAZIL (9%)
Platform Engagement	Instagram: 86,071 avg likes/post · Tiktok: 702,750 avg views/post · Youtube: 112,728 avg views/post	Best reach: Tiktok 702,750 avg views; best engagement: Tiktok 117,050 avg likes

Top Brand Affinities

Movistar

Score: 11.59

Accor Hotels

Score: 9.65

Lollapalooza

Score: 5.32

iHeartRadio Music Awards

Score: 4.72

Coffeegram

Score: 2.98

Polaroid

Score: 2.46

League of Legends

Score: 2.43

Faber-Castell

Score: 2.29

Tiffany

Score: 1.86

Pixar

Score: 1.82

OREO

Score: 1.78

Transformers

Score: 1.76

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Top Brand Affinities

Brand	Category	Score
Movistar		11.59
Accor Hotels		9.65
Lollapalooza		5.32
iHeartRadio Music Awards		4.72
Coffeegram		2.98
Polaroid		2.46
League of Legends		2.43
Faber-Castell		2.29
Tiffany		1.86
Pixar		1.82
OREO		1.78
Transformers		1.76
Cafecito		1.75
BBC		1.61
Bershka		1.56
Pokemon		1.50
NYX Cosmetics		1.45
Forever 21		1.42
shein		1.40
Maybelline		1.32
KitKat		1.31
Starbucks		1.30
Universal		1.28
Sephora		1.27
Pokemon Go		1.26
Activision Blizzard		1.24
Coachella		1.24
SheInside		1.22
Ferrero		1.16
Nintendo		1.16
Netflix		1.15
H&M		1.15
Spotify Music		1.15
Vogue		1.10
Walt Disney		1.07
Pepsi		1.07
Vans		1.06
Tiffany & Co		1.02
Marvel		0.99
Marvel Entertainment		0.88
Guinness		0.86
SoundCloud		0.86
McDonald's		0.85
Puma		0.85
Pandora		0.85
The Olympic Games		0.83
Converse		0.79
Star Wars		0.78
Red Bull		0.77
HBO		0.72