The Righteous Brothers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
4,520
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 11:06:39 UTC
Genres
Biography
When Medley and Hatfield combined forces in 1962, they emerged from regional groups the Paramours and the Variations; in fact, they kept the Paramours billing for their first single. By 1963, they were calling themselves the Righteous Brothers, Medley taking the low parts with his smoky baritone, Hatfield taking the higher tenor and falsetto lines. For the next couple of years they did quite a few energetic R&B tunes on the Moonglow label that bore similarity to the gospel/soul/rock style of Ray Charles, copping their greatest success with "Little Latin Lupe Lu," which became a garage-band favorite covered by Mitch Ryder, the Kingsmen, and others.
Even on the Moonglow recordings, Bill Medley acted as producer and principal songwriter, but the duo wouldn't break out nationally until they put themselves at the services of Phil Spector. Spector gave the Wall of Sound treatment to "You've Lost That Lovin' Feelin'," a grandiose ballad penned by himself, Barry Mann, and Cynthia Weil. At nearly four minutes, the song was pushing the limits of what could be played on radio in the mid-'60s, and some listeners thought they were hearing a 45 single played at 33 rpm due to Medley's low, blurry lead vocal. No matter; the song had a power that couldn't be denied, and went all the way to number one.
The Righteous Brothers had three more big hits in 1965 on Spector's Philles label ("Just Once in My Life," "Unchained Melody," and "Ebb Tide"), all employing similar dense orchestral arrangements and swelling vocal crescendos. Yet the Righteous Brothers-Spector partnership wasn't a smooth one, and by 1966 the duo had left Philles for a lucrative deal with Verve. Medley, already an experienced hand in the producer's booth, reclaimed the producer's chair, and the Righteous Brothers had another number one hit with their first Verve outing, "(You're My) Soul and Inspiration." Its success must have been a particularly bitter blow for Spector, given that Medley successfully emulated the Wall of Sound orchestral ambience of the Righteous Brothers' Philles singles down to the smallest detail, even employing the same Mann-Weil writing team that had contributed to "You've Lost That Lovin' Feelin'." It's a bit of a mystery as to why the Righteous Brothers never came close to duplicating that success during the rest of their tenure at Verve. But they would only have a couple of other Top 40 hits in the 1960s ("He" and "Go Ahead and Cry," both in 1966), even with the aid of occasional compositions by the formidable Goffin-King team. In 1968 Medley left for a solo career; Hatfield, the less talented of the pair (at least from a songwriting and production standpoint), kept the Righteous Brothers going with Jimmy Walker (who had been in the Knickerbockers).
Medley had a couple of small hits in the late '60s as a solo act, but unsurprisingly neither "brother" was worth half as much on their own as they were together. In 1974 they reunited and had a number three hit with "Rock and Roll Heaven," a tribute to dead rock stars that some found tacky. A couple of smaller hits followed before Medley retired from performing for five years in 1976. The Righteous Brothers continued to tour the oldies circuit off and on in the 1980s and 1990s. It was while on one of these tours that Bobby Hatfield died suddenly on November 5, 2003. ~ Richie Unterberger
The Righteous Brothers stands out with 45-64 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The profile is heavily female (57%), and content lands hardest on Instagram, where posts average 62 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ivanka Trump, Capital One, Warner Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Righteous Brothers a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,520 · Engagements 62 · Rate 1.4% Posts 186 · Views 0 · Avg Likes 62 · Avg Comments 3 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 33% 25-34: 27% 35-44: 20% 18-24: 16% |
Largest: 45-64 (33%); next: 25-34 (27%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (69%) BRAZIL (7%) MEXICO (5%) UNITED KINGDOM (2%) ARGENTINA (2%) |
Top regions: UNITED STATES (69%), BRAZIL (7%), MEXICO (5%) |
| Platform Engagement | Instagram: 62 avg likes/post | best engagement: Instagram 62 avg likes |
Top Brand Affinities
Ivanka Trump
Capital One
Warner Music
Maui Jim
Dancing with the Stars
IMDb
NBC
Sanderson
Lionsgate
Bombay Sapphire
Bonneville
FOX
| Brand | Category | Score |
|---|---|---|
| Ivanka Trump | 65.66 | |
| Capital One | 56.78 | |
| Warner Music | 49.10 | |
| Maui Jim | 40.08 | |
| Dancing with the Stars | 32.03 | |
| IMDb | 22.33 | |
| NBC | 19.99 | |
| Sanderson | 18.66 | |
| Lionsgate | 17.08 | |
| Bombay Sapphire | 16.21 | |
| Bonneville | 15.23 | |
| FOX | 13.74 | |
| Columbia Pictures | 13.03 | |
| United | 12.59 | |
| The Home Depot | 12.05 | |
| Delta | 11.71 | |
| Lucasfilm | 11.36 | |
| Paramount Pictures | 10.97 | |
| HBO Max | 10.96 | |
| Olive Garden | 10.65 | |
| Four Seasons | 10.57 | |
| MTV | 9.54 | |
| Denny's | 9.08 | |
| Publix | 8.58 | |
| Mountain Dew | 8.48 | |
| Pro Tools | 7.95 | |
| Bellagio | 7.03 | |
| Margaritaville | 6.78 | |
| iHeartRadio Music Awards | 6.51 | |
| Younique | 6.50 | |
| Hershey's | 6.07 | |
| Verizon | 5.80 | |
| American Eagle | 5.71 | |
| ULTA Beauty | 5.62 | |
| Bath & Body Works | 5.62 | |
| Campari | 5.40 | |
| Smart | 5.06 | |
| Paco Rabanne | 4.89 | |
| Bud Light | 4.69 | |
| Warner Bros | 4.39 | |
| Pixar | 4.29 | |
| Hollister Co | 4.15 | |
| CNN | 4.07 | |
| Smirnoff | 3.94 | |
| NHL | 3.91 | |
| Coors | 3.86 | |
| Kiko | 3.85 | |
| Bethesda Softworks | 3.76 | |
| TripAdvisor | 3.74 | |
| BBC | 3.73 |
Official Profiles
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LoginArtist: The Righteous Brothers
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Top 10 Songs Played Today
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-01 04:00 UTC | The Righteous Brothers | Ruth Eckerd Hall | Clearwater, United States |















