The Righteous Brothers

The Righteous Brothers

Country: US

Influence: 62.20% Fanbase: 43.24% Trending: 71.68% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ivanka Trump • 65.66% • Very Strong

As of 2025-09-11

4,520

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:06:39 UTC

Genres

poppopadult standardsbrill building popbubblegum popr&b, funk & soulsoulmotownrockmellow goldrockabillyrock-and-rollfolk & traditionalfolk rock

Biography

They weren't brothers, but Bill Medley and Bobby Hatfield (both born in 1940) were most definitely righteous, defining (and perhaps even inspiring) the term "blue-eyed soul" in the mid-'60s. The white Southern California duo were an established journeyman doo wop/R&B act before an association with Phil Spector produced one of the most memorable hits of the 1960s, "You've Lost That Lovin' Feelin'." The collaboration soon fell apart, though, and while the singers had some other excellent hit singles in a similar style, they proved unable to sustain their momentum after just a year or two at the top.

When Medley and Hatfield combined forces in 1962, they emerged from regional groups the Paramours and the Variations; in fact, they kept the Paramours billing for their first single. By 1963, they were calling themselves the Righteous Brothers, Medley taking the low parts with his smoky baritone, Hatfield taking the higher tenor and falsetto lines. For the next couple of years they did quite a few energetic R&B tunes on the Moonglow label that bore similarity to the gospel/soul/rock style of Ray Charles, copping their greatest success with "Little Latin Lupe Lu," which became a garage-band favorite covered by Mitch Ryder, the Kingsmen, and others.

Even on the Moonglow recordings, Bill Medley acted as producer and principal songwriter, but the duo wouldn't break out nationally until they put themselves at the services of Phil Spector. Spector gave the Wall of Sound treatment to "You've Lost That Lovin' Feelin'," a grandiose ballad penned by himself, Barry Mann, and Cynthia Weil. At nearly four minutes, the song was pushing the limits of what could be played on radio in the mid-'60s, and some listeners thought they were hearing a 45 single played at 33 rpm due to Medley's low, blurry lead vocal. No matter; the song had a power that couldn't be denied, and went all the way to number one.

The Righteous Brothers had three more big hits in 1965 on Spector's Philles label ("Just Once in My Life," "Unchained Melody," and "Ebb Tide"), all employing similar dense orchestral arrangements and swelling vocal crescendos. Yet the Righteous Brothers-Spector partnership wasn't a smooth one, and by 1966 the duo had left Philles for a lucrative deal with Verve. Medley, already an experienced hand in the producer's booth, reclaimed the producer's chair, and the Righteous Brothers had another number one hit with their first Verve outing, "(You're My) Soul and Inspiration." Its success must have been a particularly bitter blow for Spector, given that Medley successfully emulated the Wall of Sound orchestral ambience of the Righteous Brothers' Philles singles down to the smallest detail, even employing the same Mann-Weil writing team that had contributed to "You've Lost That Lovin' Feelin'." It's a bit of a mystery as to why the Righteous Brothers never came close to duplicating that success during the rest of their tenure at Verve. But they would only have a couple of other Top 40 hits in the 1960s ("He" and "Go Ahead and Cry," both in 1966), even with the aid of occasional compositions by the formidable Goffin-King team. In 1968 Medley left for a solo career; Hatfield, the less talented of the pair (at least from a songwriting and production standpoint), kept the Righteous Brothers going with Jimmy Walker (who had been in the Knickerbockers).

Medley had a couple of small hits in the late '60s as a solo act, but unsurprisingly neither "brother" was worth half as much on their own as they were together. In 1974 they reunited and had a number three hit with "Rock and Roll Heaven," a tribute to dead rock stars that some found tacky. A couple of smaller hits followed before Medley retired from performing for five years in 1976. The Righteous Brothers continued to tour the oldies circuit off and on in the 1980s and 1990s. It was while on one of these tours that Bobby Hatfield died suddenly on November 5, 2003. ~ Richie Unterberger

The Righteous Brothers Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

The Righteous Brothers stands out with 45-64 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The profile is heavily female (57%), and content lands hardest on Instagram, where posts average 62 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ivanka Trump, Capital One, Warner Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Righteous Brothers a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Righteous Brothers score 1.37%Moderate bucket.
Brand: Ivanka TrumpBrand: Capital OneBrand: Warner Music
Followers:4,520
Engagements:62
Rate:1.4%
Posts:186
Views:0
Avg Likes:62
Avg Comments:3
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,520 · Engagements 62 · Rate 1.4%
Posts 186 · Views 0 · Avg Likes 62 · Avg Comments 3 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 33%
25-34: 27%
35-44: 20%
18-24: 16%
Largest: 45-64 (33%); next: 25-34 (27%)
Gender Split Female: 57%
Male: 43%
Non-binary/Other: 0%
Skews female (57%)
Top Countries UNITED STATES (69%)
BRAZIL (7%)
MEXICO (5%)
UNITED KINGDOM (2%)
ARGENTINA (2%)
Top regions: UNITED STATES (69%), BRAZIL (7%), MEXICO (5%)
Platform Engagement Instagram: 62 avg likes/post best engagement: Instagram 62 avg likes

Top Brand Affinities

Ivanka Trump
Score: 65.66
Capital One
Score: 56.78
Warner Music
Score: 49.10
Maui Jim
Score: 40.08
Dancing with the Stars
Score: 32.03
IMDb
Score: 22.33
NBC
Score: 19.99
Sanderson
Score: 18.66
Lionsgate
Score: 17.08
Bombay Sapphire
Score: 16.21
Bonneville
Score: 15.23
FOX
Score: 13.74
Brand Category Score
Ivanka Trump 65.66
Capital One 56.78
Warner Music 49.10
Maui Jim 40.08
Dancing with the Stars 32.03
IMDb 22.33
NBC 19.99
Sanderson 18.66
Lionsgate 17.08
Bombay Sapphire 16.21
Bonneville 15.23
FOX 13.74
Columbia Pictures 13.03
United 12.59
The Home Depot 12.05
Delta 11.71
Lucasfilm 11.36
Paramount Pictures 10.97
HBO Max 10.96
Olive Garden 10.65
Four Seasons 10.57
MTV 9.54
Denny's 9.08
Publix 8.58
Mountain Dew 8.48
Pro Tools 7.95
Bellagio 7.03
Margaritaville 6.78
iHeartRadio Music Awards 6.51
Younique 6.50
Hershey's 6.07
Verizon 5.80
American Eagle 5.71
ULTA Beauty 5.62
Bath & Body Works 5.62
Campari 5.40
Smart 5.06
Paco Rabanne 4.89
Bud Light 4.69
Warner Bros 4.39
Pixar 4.29
Hollister Co 4.15
CNN 4.07
Smirnoff 3.94
NHL 3.91
Coors 3.86
Kiko 3.85
Bethesda Softworks 3.76
TripAdvisor 3.74
BBC 3.73

Official Profiles

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Artist: The Righteous Brothers

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-01 04:00 UTC The Righteous Brothers Ruth Eckerd Hall Clearwater, United States

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