The Reytons

The Reytons — rock artist from GB.

With all the power of a runaway freight train, South Yorkshire’s turned-up-to-eleven indie juggernauts The Reytons are hitting 2024 with a fierce right hook.…

Influence: 52.30% Fanbase: 35.24% Trending: 60.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 61.44% • Very Strong

As of 2025-09-08

117,984

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:03:14 UTC

Genres

rockmodern rockenglish indie rockrockalternative rock

Biography

With all the power of a runaway freight train, South Yorkshire’s turned-up-to-eleven indie juggernauts The Reytons are hitting 2024 with a fierce right hook. Off the back of a huge UK tour, their debut outdoor headline announcement and a number one album in 2023, the ‘kids off the estate’ went for gold a second time by releasing third album ‘Ballad Of A Bystander’ in January.

Despite the hum of wider music industry interest that followed the success of last January’s independently released 'What’s Rock And Roll?', the four-piece have chosen to stick to their DIY roots and dug in with their latest LP.

Revelling in the face of adversity, the band – made up of Rotherham’s Jonny Yerrell, Joe O’Brien, Lee Holland and Jamie Todd – have bigger things on the horizon. Festivals across the length and breadth of Europe bookend a huge 20,000 capacity headline show at Rotherham’s Clifton Park. The biggest event the town has ever seen, the ‘I was there’ spectacle is set for a sell-out on Saturday 6 July 2024 and is anticipated to celebrate everything the self-propelled, main stage favourites have achieved to date.

Top Brand Affinities

Report Date: 2025-09-08

The Reytons engages 18-24 & 25-34 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, BRAZIL. The fan base skews heavily male (80%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (2,664 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Fred Perry, Carling, ASDA, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Reytons score 3.63% — Very Strong bucket.

Brand: Fred PerryBrand: CarlingBrand: ASDA

Followers:117,984

Engagements:4,278

Rate:3.6%

Posts:712

Avg Likes:4,261

Avg Comments:59

Avg Views:2,664

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 117,984 · Engagements 4,278 · Rate 3.6% Posts 712 · Views 2,664 · Avg Likes 4,261 · Avg Comments 59 · Avg Views 2,664	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 30% 35-44: 18% 45-64: 11%	Largest: 18-24 (36%); next: 25-34 (30%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED KINGDOM (78%) UNITED STATES (5%) BRAZIL (2%) SPAIN (2%) GERMANY (2%)	Top regions: UNITED KINGDOM (78%), UNITED STATES (5%), BRAZIL (2%)
Platform Engagement	Instagram: 4,159 avg likes/post · Youtube: 2,664 avg views/post	Best reach: Youtube 2,664 avg views; best engagement: Instagram 4,159 avg likes

Top Brand Affinities

Fred Perry

Score: 61.44

Carling

Score: 38.34

ASDA

Score: 24.95

Stone Island

Score: 22.38

Morrisons

Score: 18.09

Napapijri

Score: 16.82

Sky Sports

Score: 16.21

Umbro

Score: 15.06

Peroni

Score: 13.92

LG Group

Score: 13.79

Vauxhall

Score: 13.43

Carlsberg

Score: 12.96

Brand	Category	Score
Fred Perry		61.44
Carling		38.34
ASDA		24.95
Stone Island		22.38
Morrisons		18.09
Napapijri		16.82
Sky Sports		16.21
Umbro		15.06
Peroni		13.92
LG Group		13.79
Vauxhall		13.43
Carlsberg		12.96
Sainsbury's		11.06
Next		10.81
Ted Baker		9.84
Barbour		9.84
Paul Smith		8.89
Guinness		8.52
River Island		8.16
Tesco		7.74
MISSGUIDED		7.50
Dr. Martens		7.44
Selfridges		7.33
Marks & Spencer		7.25
Seat		6.72
boohoo		6.71
Amstel		6.68
Clarks		6.50
BBC		5.53
Haribo		5.52
Pilsner Urquell		5.28
Topshop		5.26
Vivienne Westwood		5.21
Ryanair		5.19
Spotify Music		5.19
Primark		4.79
ALDI		4.76
Hugo Boss		4.44
ASOS		4.33
eBay		4.20
Baileys		3.89
Jack Daniels		3.78
Urban Outfitters		3.58
Lindt		3.53
Comedy Central		3.42
Pringles		3.38
Columbia Pictures		3.26
Sunnies Studios		3.20
Cadbury		3.00
Lush		2.94