The Retuses

Influence: 49.33% Fanbase: 38.15% Trending: 54.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kodak • 9.25% • Very Strong

As of 2025-09-08

30,243

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:06 UTC

Genres

poprussian indierussian alt popindie poppop

Biography

The Retuses

Top Brand Affinities

Report Date: 2025-09-08

The Retuses reaches 18-24 & 25-34 audiences concentrated in RUSSIA, UKRAINE, UNITED STATES. The demographic tilt is female-leaning (51%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 11,920 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Kodak, Olympus, Fujifilm suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Retuses score 4.83% — Very Strong bucket.

Brand: KodakBrand: OlympusBrand: Fujifilm

Followers:30,243

Engagements:1,462

Rate:4.8%

Posts:137

Avg Likes:1,453

Avg Comments:37

Avg Views:11,920

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,243 · Engagements 1,462 · Rate 4.8% Posts 137 · Views 11,920 · Avg Likes 1,453 · Avg Comments 37 · Avg Views 11,920	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 35-44: 7% 13-17: 7%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	RUSSIA (50%) UKRAINE (21%) UNITED STATES (7%) BELARUS (3%) KAZAKHSTAN (2%)	Top regions: RUSSIA (50%), UKRAINE (21%), UNITED STATES (7%)
Platform Engagement	Instagram: 1,112 avg likes/post · Youtube: 11,920 avg views/post	Best reach: Youtube 11,920 avg views; best engagement: Instagram 1,112 avg likes

Top Brand Affinities

Kodak

Score: 9.25

Olympus

Score: 5.72

Fujifilm

Score: 5.52

Dr. Martens

Score: 3.54

AliExpress

Score: 3.49

Leica

Score: 3.14

Vogue

Score: 2.61

Stradivarius

Score: 2.59

Polaroid

Score: 2.47

Snapseed

Score: 2.39

ASOS

Score: 2.10

Pantone Inc

Score: 1.96

Brand	Category	Score
Kodak		9.25
Olympus		5.72
Fujifilm		5.52
Dr. Martens		3.54
AliExpress		3.49
Leica		3.14
Vogue		2.61
Stradivarius		2.59
Polaroid		2.47
Snapseed		2.39
ASOS		2.10
Pantone Inc		1.96
Bershka		1.85
Showtime		1.59
Versace		1.49
H&M		1.49
IKEA		1.42
Bellagio		1.40
Airbnb		1.37
Prada		1.36
Balenciaga		1.34
Zara		1.25
BBC		1.25
Paypal		1.23
Reebok		1.18
musical.ly		1.15
Cartier		1.13
Sony		1.12
Calvin Klein		1.09
Burberry		1.07
NYX Cosmetics		1.05
Tesla Motors		1.04
Adobe		1.03
SoundCloud		1.03
Levi's		1.02
Canon		1.01
Yves Saint Laurent		1.00
HBO		0.97
National Geographic		0.96
Nikon		0.94
Xiaomi		0.90
Travelgram		0.89
FIFA		0.86
Chanel		0.81
Lego		0.79
Tommy Hilfiger		0.76
Christian Dior		0.72
Puma		0.71
Tiffany & Co		0.71
Gucci		0.68