The Reklaws

The Reklaws — country artist from CA.

The Reklaws are a one-of-a-kind duo made up of siblings Jenna and Stuart Walker, proud to bring the party to every stage they stand on. Their debut single…

Influence: 51.04% Fanbase: 24.76% Trending: 64.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 98.99% • Very Strong

As of 2025-09-08

383,337

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:16 UTC

Genres

countrycountrycontemporary countrycanadian contemporary countrycanadian country

Biography

The Reklaws are a one-of-a-kind duo made up of siblings Jenna and Stuart Walker, proud to bring the party to every stage they stand on. Their debut single “Long Live the Night" became the theme song for the CFL Thursday Night Football national broadcast in 2018/19. 2021 was a record-breaking year for the duo when their viral TikTok hit “What the Truck” earned PLATINUM-certification, making it the fastest-ever Canadian country song to go PLATINUM in the streaming era. In 2023 the pair landed three coveted JUNO nominations, hosted the 2023 CCMA Awards, winning Top Selling Canadian Album and landed their fourth #1 with “Honky Talkin' About” feat. Drake Milligan.

The Reklaws hold 8 JUNO nominations, 8 CCMA Awards, 4 #1s, 2 DOUBLE PLATINUM, 8 PLATINUM and 13 GOLD singles and a GOLD-certified debut album. Boasting 300M+ it’s evident that The Reklaws are doing things differently and that the world is taking notice. Listen to their new single, I Grew Up On A Farm, out now.

Top Brand Affinities

Report Date: 2025-09-08

The Reklaws has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, INDIA. A male-leaning (51%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 11,650 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Scotiabank, Hudson's Bay, Tim Hortons signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Reklaws score 0.52% — Low bucket.

Brand: ScotiabankBrand: Hudson's BayBrand: Tim Hortons

Followers:383,337

Engagements:1,994

Rate:0.5%

Posts:2,089

Avg Likes:1,954

Avg Comments:36

Avg Views:19,781

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 383,337 · Engagements 1,994 · Rate 0.5% Posts 2,089 · Views 19,781 · Avg Likes 1,954 · Avg Comments 36 · Avg Views 19,781	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 30% 35-44: 9% 45-64: 7%	Largest: 18-24 (47%); next: 25-34 (30%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (22%) CANADA (20%) INDIA (9%) PHILIPPINES (4%) BRAZIL (3%)	Top regions: UNITED STATES (22%), CANADA (20%), INDIA (9%)
Platform Engagement	Instagram: 1,373 avg likes/post · Tiktok: 11,650 avg views/post · Youtube: 8,131 avg views/post	Best reach: Tiktok 11,650 avg views; best engagement: Instagram 1,373 avg likes

Top Brand Affinities

Scotiabank

Score: 98.99

Hudson's Bay

Score: 78.62

Tim Hortons

Score: 42.94

Live Nation

Score: 37.56

Budweiser

Score: 31.43

Carling

Score: 30.51

Ariat

Score: 24.52

Air Canada

Score: 24.28

NHL

Score: 23.71

Amazon Music

Score: 18.27

Arbonne

Score: 16.17

FabFitFun

Score: 15.78

Brand	Category	Score
Scotiabank		98.99
Hudson's Bay		78.62
Tim Hortons		42.94
Live Nation		37.56
Budweiser		31.43
Carling		30.51
Ariat		24.52
Air Canada		24.28
NHL		23.71
Amazon Music		18.27
Arbonne		16.17
FabFitFun		15.78
Crown Royal		14.45
Barstool Sports		14.14
Bud Light		13.08
Lululemon Athletica		12.81
Coors		9.91
iHeartRadio Music Awards		9.82
GMC		9.49
MamaBear		9.42
Margaritaville		8.36
Influenster		7.94
Carhartt		7.60
American Eagle		7.46
Pilsner Urquell		6.20
Baileys		6.18
Iberostar Hotels & Resorts		5.82
Free People		5.53
OLD NAVY		5.08
Under Armour		4.55
The Home Depot		4.54
Nixon		4.50
Steve Madden		4.48
Costco		4.44
Dodge		4.34
Kate Spade		4.31
The Olympic Games		4.04
Sunnies Studios		3.98
Showtime		3.89
Jack Daniels		3.87
NFL		3.84
Bentley		3.71
Geocaching		3.63
Jeep		3.44
NBC		3.42
Urban Outfitters		3.35
Oakley		3.26
Monster Beverage		3.25
Chrysler		3.16
PetSmart		3.11