The Regrettes

The Regrettes

Country: US

Influence: 57.05% Fanbase: 39.85% Trending: 65.65% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 20.25% • Very Strong

As of 2025-09-09

395,815

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:52 UTC

Genres

popindie popla indier&b, funk & soulr&b/soulalternativealternative

Biography

“There’s so much pressure to constantly better yourself,” Lydia Night, lead singer and songwriter of The Regrettes, says. “That phrase, ‘further joy,’ summarized what it meant to be on the hamster wheel of constantly chasing happiness, but in turn, that’s what makes you unhappy,” she adds.

As the pandemic set in and Los Angeles shut down, The Regrettes were having a full-blown identity crisis. Lydia had been touring since she was 12-years-old and the band spent the past two years headlining sold-out shows and performing at festivals like Coachella. As NME said of their sophomore album, The Regrettes were “truly unstoppable” until they weren’t.

In January of 2021, after more than a year apart, The Regrettes reconvened for a 10-day writing retreat in Joshua Tree. They left the desert with a vision for the record and demos in hand. Although the subject matter is anything but light, she still calls it the “poppiest, and danciest” album they’ve ever made.

“What Further Joy means, that chase for happiness, that quote sums it up,” Lydia says. It’s the lesson that allowed The Regrettes to pause, go inward separately, and still land in the same place together, becoming a tighter unit than they’ve ever been. It’s also the lesson Lydia hopes listeners walk away with. “We all deserve happiness and to be present, and we’ll never get there if we feel so much shame and guilt for not being there already,” she adds. “Don’t get caught in the hamster wheel of chasing joy.”

The Regrettes Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Regrettes performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily female (61%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 25,550 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Arctic Fox hair Color, Glossier, Hot Topic, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Regrettes is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Regrettes score 4.17%Very Strong bucket.
Brand: Arctic Fox hair ColorBrand: GlossierBrand: Hot Topic
Followers:395,815
Engagements:16,512
Rate:4.2%
Posts:1,894
Views:43,305
Avg Likes:16,317
Avg Comments:170
Avg Views:43,305

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 395,815 · Engagements 16,512 · Rate 4.2%
Posts 1,894 · Views 43,305 · Avg Likes 16,317 · Avg Comments 170 · Avg Views 43,305
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 24%
13-17: 10%
35-44: 7%
Largest: 18-24 (55%); next: 25-34 (24%)
Gender Split Female: 61%
Male: 39%
Non-binary/Other: 0%
Skews female (61%)
Top Countries UNITED STATES (40%)
UNITED KINGDOM (9%)
BRAZIL (6%)
CANADA (5%)
AUSTRALIA (4%)
Top regions: UNITED STATES (40%), UNITED KINGDOM (9%), BRAZIL (6%)
Platform Engagement Instagram: 14,639 avg likes/post · Tiktok: 25,550 avg views/post · Youtube: 17,755 avg views/post Best reach: Tiktok 25,550 avg views; best engagement: Instagram 14,639 avg likes

Top Brand Affinities

Arctic Fox hair Color
Score: 20.25
Glossier
Score: 13.65
Hot Topic
Score: 13.30
Brandy Melville
Score: 9.71
Accor Hotels
Score: 9.48
Lollapalooza
Score: 7.84
Barbie
Score: 7.37
Dr. Martens
Score: 5.71
Walgreens
Score: 5.40
Verizon
Score: 5.25
Coachella
Score: 5.06
American Eagle
Score: 4.75
Brand Category Score
Arctic Fox hair Color 20.25
Glossier 13.65
Hot Topic 13.30
Brandy Melville 9.71
Accor Hotels 9.48
Lollapalooza 7.84
Barbie 7.37
Dr. Martens 5.71
Walgreens 5.40
Verizon 5.25
Coachella 5.06
American Eagle 4.75
iHeartRadio Music Awards 4.48
Coach 4.38
Polaroid 3.95
Urban Outfitters 3.82
Summit Entertainment 3.74
Nickelodeon 3.68
Spotify Music 3.64
Amway 3.59
Taco Bell 3.57
Prismacolor 3.56
Columbia Pictures 3.45
Kodak 3.33
Chrysler 3.25
BBC 3.18
Showtime 2.84
AMC 2.78
Paramount Pictures 2.72
Comedy Central 2.72
Philips 2.71
Faber-Castell 2.70
Vans 2.70
Fujifilm 2.59
Monster Beverage 2.55
MTV 2.54
SoundCloud 2.47
Tinder 2.17
Budweiser 2.10
Costco 2.09
Pepsi 2.00
Busch 1.99
Chipotle Mexican Grill 1.99
Hollister Co 1.98
CBS Television Studios 1.97
Pixar 1.96
Star Wars 1.92
CBS 1.88
Lush 1.87
ASOS 1.78

Official Profiles

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Artist: The Regrettes

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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