The Rasmus

The Rasmus

Country: FI

Influence: 65.23% Fanbase: 63.12% Trending: 66.28% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Square Enix • 9.51% • Very Strong

As of 2025-09-08

1,108,970

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 21:15:29 UTC

Genres

rockrockfinnish alternative rockalternative rockpop rockmetalfunk metal

Biography

The band The Rasmus was formed 1994 while the members were still in high school. Their debut, Peep, rapidly went gold in their homeland Finland, making the members rock stars at the age of 16. The follow-up, Playboys, also went gold and earned the group an Emma, Finland's version of a Grammy. Their third album, Hell of a Tester, included Liquid, a track that was voted Best Single of the Year by Finland's music critics. 2001's Into went double platinum in its native country, with its debut single, F-F-F-Falling, going to the top of the charts. An international audience started to build, and the band toured throughout Europe. Their fifth album, Dead Letters in 2003, became the band's big breakthrough, due in large part to the success of the single In the Shadows. 2005's Hide from the Sun went platinum in Finland. Their fourth Finnish chart-topper, Black Roses, was released in 2008, produced by Desmond Child. After the release of compilation Best of The Rasmus: 2001-2009, The Rasmus released their self-titled eighth album, The Rasmus in 2012. The band returned in 2017 with the album Dark Matters. In January 2022, the band announced the departure of founding guitarist Pauli Rantasalmi and introduced their new guitarist, Emilia ‘Emppu’ Suhonen. The Rasmus are vocalist Lauri Ylönen, bassist Eero Heinonen, guitarist Emppu Suhonen and drummer Aki Hakala.

The Rasmus Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Rasmus keeps 18-24 & 25-34 audiences engaged throughout MEXICO, UNITED STATES, BRAZIL. The composition is male-leaning (54%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 24,200 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Square Enix, Movistar, Resident Evil supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Rasmus score 0.53%Low bucket.
Brand: Square EnixBrand: MovistarBrand: Resident Evil
Followers:1,108,970
Engagements:5,899
Rate:0.5%
Posts:2,014
Views:35,361
Avg Likes:5,599
Avg Comments:262
Avg Views:35,361

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,108,970 · Engagements 5,899 · Rate 0.5%
Posts 2,014 · Views 35,361 · Avg Likes 5,599 · Avg Comments 262 · Avg Views 35,361
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 48%
25-34: 37%
35-44: 8%
13-17: 4%
Largest: 18-24 (48%); next: 25-34 (37%)
Gender Split Female: 46%
Male: 54%
Non-binary/Other: 0%
Skews male (54%)
Top Countries MEXICO (10%)
UNITED STATES (7%)
BRAZIL (6%)
RUSSIA (6%)
UKRAINE (6%)
Top regions: MEXICO (10%), UNITED STATES (7%), BRAZIL (6%)
Platform Engagement Instagram: 2,733 avg likes/post · Tiktok: 24,200 avg views/post · Youtube: 11,161 avg views/post Best reach: Tiktok 24,200 avg views; best engagement: Instagram 2,733 avg likes

Top Brand Affinities

Square Enix
Score: 9.51
Movistar
Score: 5.65
Resident Evil
Score: 5.58
Hot Topic
Score: 5.14
The Witcher
Score: 4.95
Columbia Pictures
Score: 4.85
Bandai Namco
Score: 4.24
Final Fantasy
Score: 4.12
Cafecito
Score: 4.05
Lollapalooza
Score: 3.63
AliExpress
Score: 3.53
AMC
Score: 3.50
Brand Category Score
Square Enix 9.51
Movistar 5.65
Resident Evil 5.58
Hot Topic 5.14
The Witcher 4.95
Columbia Pictures 4.85
Bandai Namco 4.24
Final Fantasy 4.12
Cafecito 4.05
Lollapalooza 3.63
AliExpress 3.53
AMC 3.50
Faber-Castell 3.24
Dr. Martens 2.86
HBO 2.81
Pull&Bear 2.79
MTV 2.64
Jack Daniels 2.61
Star Wars 2.57
NBC 2.52
Snoopy And The Peanuts Gang 2.41
Pepsi 2.39
Nokia 2.33
Pokemon Go 2.23
BBC 2.22
Primark 2.21
NYX Cosmetics 2.12
Converse 2.01
Nintendo 1.91
Pokemon 1.88
Bershka 1.83
Spotify Music 1.83
Lego 1.78
League of Legends 1.75
Coca-Cola 1.73
PlayStation 1.70
Marvel Entertainment 1.68
Aperol 1.66
Vans 1.66
Pandora 1.66
Huawei 1.65
Heineken 1.61
IKEA 1.59
Transformers 1.55
DC Entertainment 1.54
Sephora 1.53
Lush 1.51
Pixar 1.51
Marvel 1.50
Guess 1.47

Official Profiles

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Artist: The Rasmus

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-11 05:00 UTC The Rasmus Auditorio Telmex Zapopan, Mexico
2025-12-13 03:00 UTC The Rasmus Auditorio Banamex Monterrey, Mexico
2025-12-14 05:30 UTC The Rasmus Velódromo Olímpico Mexico City, Mexico
2026-01-31 04:00 UTC The Rasmus The Triffid Newstead, Australia
2026-02-01 04:00 UTC The Rasmus Manning Bar Sydney, Australia
2026-02-02 03:00 UTC The Rasmus Max Watts Melbourne Melbourne, Australia

Trending Artist