The Rasmus
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,108,970
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 21:15:29 UTC
Genres
Biography
The Rasmus keeps 18-24 & 25-34 audiences engaged throughout MEXICO, UNITED STATES, BRAZIL. The composition is male-leaning (54%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 24,200 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Square Enix, Movistar, Resident Evil supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,108,970 · Engagements 5,899 · Rate 0.5% Posts 2,014 · Views 35,361 · Avg Likes 5,599 · Avg Comments 262 · Avg Views 35,361 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 37% 35-44: 8% 13-17: 4% |
Largest: 18-24 (48%); next: 25-34 (37%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
MEXICO (10%) UNITED STATES (7%) BRAZIL (6%) RUSSIA (6%) UKRAINE (6%) |
Top regions: MEXICO (10%), UNITED STATES (7%), BRAZIL (6%) |
| Platform Engagement | Instagram: 2,733 avg likes/post · Tiktok: 24,200 avg views/post · Youtube: 11,161 avg views/post | Best reach: Tiktok 24,200 avg views; best engagement: Instagram 2,733 avg likes |
Top Brand Affinities
Square Enix
Movistar
Resident Evil
Hot Topic
The Witcher
Columbia Pictures
Bandai Namco
Final Fantasy
Cafecito
Lollapalooza
AliExpress
AMC
| Brand | Category | Score |
|---|---|---|
| Square Enix | 9.51 | |
| Movistar | 5.65 | |
| Resident Evil | 5.58 | |
| Hot Topic | 5.14 | |
| The Witcher | 4.95 | |
| Columbia Pictures | 4.85 | |
| Bandai Namco | 4.24 | |
| Final Fantasy | 4.12 | |
| Cafecito | 4.05 | |
| Lollapalooza | 3.63 | |
| AliExpress | 3.53 | |
| AMC | 3.50 | |
| Faber-Castell | 3.24 | |
| Dr. Martens | 2.86 | |
| HBO | 2.81 | |
| Pull&Bear | 2.79 | |
| MTV | 2.64 | |
| Jack Daniels | 2.61 | |
| Star Wars | 2.57 | |
| NBC | 2.52 | |
| Snoopy And The Peanuts Gang | 2.41 | |
| Pepsi | 2.39 | |
| Nokia | 2.33 | |
| Pokemon Go | 2.23 | |
| BBC | 2.22 | |
| Primark | 2.21 | |
| NYX Cosmetics | 2.12 | |
| Converse | 2.01 | |
| Nintendo | 1.91 | |
| Pokemon | 1.88 | |
| Bershka | 1.83 | |
| Spotify Music | 1.83 | |
| Lego | 1.78 | |
| League of Legends | 1.75 | |
| Coca-Cola | 1.73 | |
| PlayStation | 1.70 | |
| Marvel Entertainment | 1.68 | |
| Aperol | 1.66 | |
| Vans | 1.66 | |
| Pandora | 1.66 | |
| Huawei | 1.65 | |
| Heineken | 1.61 | |
| IKEA | 1.59 | |
| Transformers | 1.55 | |
| DC Entertainment | 1.54 | |
| Sephora | 1.53 | |
| Lush | 1.51 | |
| Pixar | 1.51 | |
| Marvel | 1.50 | |
| Guess | 1.47 |
Official Profiles
Login to view Contact
LoginArtist: The Rasmus
The map shows every radio station that aired The Rasmus today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 05:00 UTC | The Rasmus | Auditorio Telmex | Zapopan, Mexico | |
| 2025-12-13 03:00 UTC | The Rasmus | Auditorio Banamex | Monterrey, Mexico | |
| 2025-12-14 05:30 UTC | The Rasmus | Velódromo Olímpico | Mexico City, Mexico | |
| 2026-01-31 04:00 UTC | The Rasmus | The Triffid | Newstead, Australia | |
| 2026-02-01 04:00 UTC | The Rasmus | Manning Bar | Sydney, Australia | |
| 2026-02-02 03:00 UTC | The Rasmus | Max Watts Melbourne | Melbourne, Australia |















