The Protomen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
55,426
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:02:12 UTC
Genres
Biography
theprotomen.bandcamp.com
Mgmt / booking US: [email protected]
Mgmt / booking EU/ROW: [email protected]
The Protomen maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily male (85%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,725 avg views per post; Instagram functions as the community touchpoint. Affinity with Hotline Miami, Miitomo, Atlus makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 55,426 · Engagements 1,066 · Rate 1.9% Posts 797 · Views 3,725 · Avg Likes 1,050 · Avg Comments 34 · Avg Views 3,725 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 40% 35-44: 12% 45-64: 4% |
Largest: 25-34 (41%); next: 18-24 (40%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
UNITED STATES (56%) UNITED KINGDOM (8%) CANADA (6%) BRAZIL (5%) AUSTRALIA (3%) |
Top regions: UNITED STATES (56%), UNITED KINGDOM (8%), CANADA (6%) |
| Platform Engagement | Instagram: 751 avg likes/post · Youtube: 3,725 avg views/post | Best reach: Youtube 3,725 avg views; best engagement: Instagram 751 avg likes |
Top Brand Affinities
Hotline Miami
Miitomo
Atlus
Metal Gear Solid
Mass Effect
BioWare
Capcom
Persona 5
Sonic
FromSoftware
Konami
Final Fantasy
| Brand | Category | Score |
|---|---|---|
| Hotline Miami | 82.28 | |
| Miitomo | 73.01 | |
| Atlus | 70.44 | |
| Metal Gear Solid | 50.91 | |
| Mass Effect | 45.02 | |
| BioWare | 42.25 | |
| Capcom | 40.76 | |
| Persona 5 | 38.49 | |
| Sonic | 36.57 | |
| FromSoftware | 35.52 | |
| Konami | 32.19 | |
| Final Fantasy | 31.86 | |
| Bloodborne | 31.63 | |
| Stardew Valley | 30.45 | |
| Square Enix | 30.18 | |
| Dragon Age | 29.07 | |
| Namco | 27.01 | |
| Sega | 26.08 | |
| BioShock | 25.38 | |
| Bungie | 24.98 | |
| Ampeg | 22.95 | |
| Fallout | 22.40 | |
| Gundam | 21.10 | |
| Borderlands | 19.89 | |
| MOOG | 19.46 | |
| GameStop | 19.33 | |
| Kickstarter | 18.89 | |
| Nier: Automata | 18.01 | |
| Hearthstone | 17.46 | |
| Resident Evil | 17.01 | |
| Games Workshop | 16.36 | |
| Bandai Namco | 15.91 | |
| Nintendo | 15.78 | |
| Tekken | 14.82 | |
| Columbia Pictures | 14.60 | |
| Power Rangers | 14.49 | |
| World of Warcraft | 14.10 | |
| Hasbro | 11.88 | |
| Bethesda Softworks | 11.50 | |
| Lucasfilm | 11.26 | |
| Akai | 11.14 | |
| Hot Topic | 10.65 | |
| Mortal Kombat | 10.40 | |
| Sennheiser | 9.98 | |
| RedBubble | 9.95 | |
| Pokemon Go | 9.85 | |
| The Last of Us | 9.48 | |
| The Witcher | 9.43 | |
| Activision Blizzard | 8.91 | |
| Transformers | 8.53 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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