The PropheC Brand Affinity ranks highest Sabyasachi Mukherjee at 14.68% . Very Strong. Score DMDB 52.05% | Fanbase 41.28%

The PropheC — pop artist from CA.

Neal Chatha, known by his stage name The PropheC, is an Indian-Canadian singer-songwriter and producer recognized for blending diverse musical influences.…

The PropheC

Established

Country: CA | Artist ID: 11e81bca-9184-8d50-853e-a0369fe50396

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Genres

popdesi poppunjabi poppophip-hop & rapdesi hip hopasianbhangraothersworldwide

Influential: 52.05% Fanbase: 41.28% Trending: 57.43%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 14.68% • Very Strong

As of 2025-09-10

1,570,274

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 52.05% | Fanbase 41.28% | Trending 57.43% | CAREER STAGE: MID_LEVEL

Biography

Neal Chatha, known by his stage name The PropheC, is an Indian-Canadian singer-songwriter and producer recognized for blending diverse musical influences. Starting with his debut single "Sohni" in 2010, Chatha's early work in his basement led him to establish PropheC Productions in 2012, enabling him to independently release projects like his mixtape "The Dream Room" in 2013. Collaborating frequently with Indo-American artist Mickey Singh, their joint efforts, including the 2013 track "Dukh," gained attention.

In 2014, The PropheC's second album, "Futureproof," achieved a significant milestone by securing his first Top 10 placement on the World Albums chart by Billboard. Notably, in 2019, he contributed vocals and production to the popular single "Sohne Lagde" by Punjabi rapper Sidhu Moose Wala, further solidifying his presence in the music industry.

Report Date: 2025-09-10

The PropheC cuts through with 18-24 & 25-34 audiences and consistency across INDIA, PAKISTAN, CANADA. A heavily male (85%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 630,271 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Sabyasachi Mukherjee, Maruti, Pioneer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The PropheC score 2.56% — Strong bucket.

Brand: Sabyasachi MukherjeeBrand: MarutiBrand: Pioneer

Followers:1,570,274

Engagements:40,268

Rate:2.6%

Posts:138

Avg Likes:39,656

Avg Comments:749

Avg Views:630,271

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,570,274 · Engagements 40,268 · Rate 2.6% Posts 138 · Views 630,271 · Avg Likes 39,656 · Avg Comments 749 · Avg Views 630,271	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 34% 13-17: 5% 35-44: 2%	Largest: 18-24 (58%); next: 25-34 (34%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	INDIA (77%) PAKISTAN (8%) CANADA (3%) UNITED STATES (3%) BANGLADESH (2%)	Top regions: INDIA (77%), PAKISTAN (8%), CANADA (3%)
Platform Engagement	Instagram: 21,688 avg likes/post · Youtube: 630,271 avg views/post	Best reach: Youtube 630,271 avg views; best engagement: Instagram 21,688 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 14.68

Maruti

Score: 8.85

Pioneer

Score: 7.10

Mahindra

Score: 7.04

Superdry

Score: 6.14

Tim Hortons

Score: 5.44

G-shock

Score: 4.90

Beats Electronics

Score: 4.57

NARS Cosmetics

Score: 4.42

Bajaj

Score: 4.03

Rolls-Royce

Score: 3.83

H&M

Score: 3.77

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Top Brand Affinities

Brand	Category	Score
Sabyasachi Mukherjee		14.68
Maruti		8.85
Pioneer		7.10
Mahindra		7.04
Superdry		6.14
Tim Hortons		5.44
G-shock		4.90
Beats Electronics		4.57
NARS Cosmetics		4.42
Bajaj		4.03
Rolls-Royce		3.83
H&M		3.77
musical.ly		3.68
Gymshark		3.64
Huda Beauty		3.55
Ray-Ban		3.30
Zara		3.19
MTV		3.13
FashionNova		2.96
Versace		2.96
Armani		2.87
Fenty beauty		2.85
Kylie Cosmetics		2.81
SoundCloud		2.73
Benefit Cosmetics		2.67
TOM FORD		2.63
Levi's		2.61
Land Rover		2.56
Gucci		2.55
GAP		2.51
BBC		2.49
Puma		2.48
Snapseed		2.47
Travelgram		2.44
Make Up For Ever		2.36
Louis Vuitton		2.29
Too Faced Cosmetics		2.28
Anastasia Beverly Hills		2.28
shein		2.22
Tarte Cosmetics		2.11
Under Armour		2.11
Hollister Co		2.09
Timberland		2.08
Geocaching		2.08
Grand Theft Auto		2.06
Calvin Klein		2.06
Michael Kors		2.05
ASOS		2.05
Urban Decay Cosmetics		2.03
Jaguar		2.03