The Pretty Reckless Brand Affinity ranks highest Arctic Fox hair Color at 20.65% . Very Strong. Score DMDB 68.88% | Fanbase 61.39%

The Pretty Reckless — pop artist from US.

Formed in New York City in 2008, The Pretty Reckless gained recognition with their 2010 debut album, Light Me Up, produced by Kato Khandwala. Their subsequent…

The Pretty Reckless

Recognizable

Country: US | Artist ID: 11e81bc3-083f-03ec-ac6c-a0369fe50396

Find Artist

Genres

popcandy popmetalalternative metal

Influential: 68.88% Fanbase: 61.39% Trending: 72.62%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 20.65% • Very Strong

As of 2025-09-10

2,323,057

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.88% | Fanbase 61.39% | Trending 72.62% | CAREER STAGE: MAINSTREAM

Biography

Formed in New York City in 2008, The Pretty Reckless gained recognition with their 2010 debut album, Light Me Up, produced by Kato Khandwala. Their subsequent release, Going To Hell in 2014, reached the Top 5 of the Billboard Top 200 and produced three #1 hits, including "Heaven Knows," "Fucked Up World," and "Follow Me Down." Their third album, Who You Selling For, topped the Mainstream Rock Songs Chart with "Take Me Down," making them the first band to achieve this feat with their first four singles. The band received acclaim from various publications and appeared on popular TV shows like Letterman and Conan, accumulating over half-a-billion streams and selling out numerous headline shows while touring with notable acts such as Guns N' Roses.

Report Date: 2025-09-10

The Pretty Reckless is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily female (61%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (25,860 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Arctic Fox hair Color, Hot Topic, Amazon Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Pretty Reckless score 0.47% — Low bucket.

Brand: Arctic Fox hair ColorBrand: Hot TopicBrand: Amazon Music

Followers:2,323,057

Engagements:10,835

Rate:0.5%

Posts:300

Avg Likes:10,643

Avg Comments:187

Avg Views:35,431

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,323,057 · Engagements 10,835 · Rate 0.5% Posts 300 · Views 35,431 · Avg Likes 10,643 · Avg Comments 187 · Avg Views 35,431	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 35-44: 7% 13-17: 6%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (26%) BRAZIL (14%) UNITED KINGDOM (7%) RUSSIA (5%) GERMANY (4%)	Top regions: UNITED STATES (26%), BRAZIL (14%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 7,412 avg likes/post · Tiktok: 9,571 avg views/post · Youtube: 25,860 avg views/post	Best reach: Youtube 25,860 avg views; best engagement: Instagram 7,412 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 20.65

Hot Topic

Score: 10.03

Amazon Music

Score: 8.18

The Last of Us

Score: 6.57

Lollapalooza

Score: 6.31

Resident Evil

Score: 6.20

Dr. Martens

Score: 5.99

The Witcher

Score: 5.13

Columbia Pictures

Score: 4.98

Final Fantasy

Score: 4.37

AMC

Score: 3.98

MTV

Score: 3.50

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Top Brand Affinities

Brand	Category	Score
Arctic Fox hair Color		20.65
Hot Topic		10.03
Amazon Music		8.18
The Last of Us		6.57
Lollapalooza		6.31
Resident Evil		6.20
Dr. Martens		5.99
The Witcher		5.13
Columbia Pictures		4.98
Final Fantasy		4.37
AMC		3.98
MTV		3.50
HBO		3.20
Showtime		3.20
Urban Decay Cosmetics		3.09
League of Legends		3.07
Prismacolor		3.05
NBC		2.92
Polaroid		2.88
Urban Outfitters		2.85
Monster Beverage		2.85
Star Wars		2.79
Spotify Music		2.71
Warner Bros		2.70
Primark		2.62
NYX Cosmetics		2.56
Jack Daniels		2.55
BBC		2.40
Paramount Pictures		2.38
Pokemon Go		2.33
Universal		2.32
Chrysler		2.32
DC Entertainment		2.29
ASOS		2.26
Matrix		2.24
Nintendo		2.23
Lush		2.20
Converse		2.16
Marvel Entertainment		2.14
Vans		2.10
Nickelodeon		2.01
CBS		1.99
Pepsi		1.97
Sephora		1.96
Too Faced Cosmetics		1.95
Guinness		1.89
Activision Blizzard		1.87
Budweiser		1.85
Tinder		1.83
Make Up For Ever		1.82