The Presets
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
64,359
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:04:24 UTC
Genres
Biography
In 2008 The Presets released the chart topping album Apocalypso, selling in excess of Triple Platinum sales in Australia and featuring four hit singles, including ‘My People’ – which became the longest charting single in Australian history. The Presets went on to win 5 ARIA awards (and 2 ARIA Artisan Awards) for the album in 2008, including Album of the Year, as well as the J Award and FBI SMAC Award for Album of The Year. They also shared the coveted Songwriter of The Year Award at the 2009 APRA Awards. Pacifica was released in 2012, featuring Rolling Stone Magazine’s Song Of The Year, ‘Ghosts’.
The Presets returned in 2018 with HI VIZ, which debuted at #1 on the iTunes album chart within hours of its release and was nominated for two ARIA Awards as well as the prestigious Australian Music Prize. The record spawned triple j Hottest 100 favourites “Do What You Want” and “Martini”, with the latter nominated for Best Song at the FBi SMAC Awards in 2019.
Recently, the band released their expansive RAKA EP – a collaborative record with Golden Features, led by the euphoric single ‘Paradise’. The song became triple j’s most played song shortly after its release, and also charted in the Hottest 100 of 2019.
The Presets speaks to 25-34 & 18-24 audiences with measurable traction in AUSTRALIA, UNITED STATES, MEXICO. Composition is heavily male (71%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (13,466 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Virgin Australia, Telstra, Qantas, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 64,359 · Engagements 502 · Rate 0.8% Posts 320 · Views 13,466 · Avg Likes 481 · Avg Comments 36 · Avg Views 13,466 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 34% 35-44: 15% 45-64: 5% |
Largest: 25-34 (42%); next: 18-24 (34%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
AUSTRALIA (35%) UNITED STATES (17%) MEXICO (5%) BRAZIL (4%) UNITED KINGDOM (4%) |
Top regions: AUSTRALIA (35%), UNITED STATES (17%), MEXICO (5%) |
| Platform Engagement | Instagram: 240 avg likes/post · Youtube: 13,466 avg views/post | Best reach: Youtube 13,466 avg views; best engagement: Youtube 241 avg likes |
Top Brand Affinities
Virgin Australia
Telstra
Qantas
Vegemite
Coles
MOOG
Ableton
Kmart
Mixcloud
Holden
Akai
Sunnies Studios
| Brand | Category | Score |
|---|---|---|
| Virgin Australia | 51.20 | |
| Telstra | 38.76 | |
| Qantas | 35.16 | |
| Vegemite | 31.09 | |
| Coles | 26.87 | |
| MOOG | 24.33 | |
| Ableton | 20.65 | |
| Kmart | 18.25 | |
| Mixcloud | 14.63 | |
| Holden | 11.47 | |
| Akai | 11.20 | |
| Sunnies Studios | 10.46 | |
| Woolworths | 10.40 | |
| Coachella | 9.70 | |
| Pioneer | 9.40 | |
| Sennheiser | 9.03 | |
| Amazon Music | 7.21 | |
| BALMAIN | 6.88 | |
| SoundCloud | 5.66 | |
| New Line Cinema | 5.21 | |
| Billabong | 4.79 | |
| Aperol | 4.73 | |
| Martini | 4.63 | |
| Spotify Music | 4.47 | |
| Emporium | 4.39 | |
| Campari | 4.36 | |
| Tomorrowland | 4.32 | |
| Nixon | 4.11 | |
| ABC | 4.10 | |
| Beats Electronics | 3.97 | |
| Lollapalooza | 3.97 | |
| Paramount Pictures | 3.89 | |
| UberEATS | 3.87 | |
| Columbia Pictures | 3.82 | |
| Smirnoff | 3.78 | |
| Showtime | 3.71 | |
| Tinder | 3.58 | |
| Uber | 3.57 | |
| McLaren | 3.18 | |
| Warner Bros | 3.11 | |
| Stüssy | 2.99 | |
| Abercrombie & Fitch | 2.96 | |
| Airbnb | 2.73 | |
| Dr. Martens | 2.72 | |
| Lego | 2.71 | |
| Polaroid | 2.65 | |
| Guinness | 2.61 | |
| Lush | 2.59 | |
| TOM FORD | 2.46 | |
| Pepsi | 2.35 |
Official Profiles
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LoginArtist: The Presets
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-30 03:00 UTC | Great Escape 2025 | Redbanks | nugent, Australia | — |
| 2026-01-01 00:00 UTC | The Presets | Royal Park | Launceston, Australia | |
| 2026-01-10 22:00 UTC | Ocean Sounds Festival 2026 | Phillip Island Parkrun | Bass Coast Shire, Australia | — |
| 2026-03-01 00:00 UTC | Listen Out 2026 | Catani Gardens | Saint Kilda, Australia | |
| 2026-04-11 19:00 UTC | The Presets - Music In Paradise (Maldives) 2026 | Holiday Inn Resort Kandooma Maldives | kaafu atoll, Maldives | — |
