
The Pointer Sisters
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
75,424
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Growing up in Oakland, California, the Pointer Sisters honed their musical skills through gospel singing and exposure to diverse secular music. They began as a quartet, transitioning through different record labels and musical styles, releasing hit singles like "Yes We Can Can" and "Fairytale." Their peak came with the multi-platinum album "Break Out" in 1983, featuring chart-topping dance-pop singles. Despite lineup changes and personal challenges, the group continued to perform sporadically until the early '90s. Tragically, June Pointer passed away in 2006, while Anita Pointer died in 2022 at the age of 74.
The Pointer Sisters builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (60%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (400,432 avg views per post), while Youtube provides social proof in comments and saves. Affinities with leading lifestyle names point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 75,424 · Engagements 9,758 · Rate 12.9% Posts 15 · Views 400,432 · Avg Likes 8,804 · Avg Comments 1,341 · Avg Views 400,432 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 32% 35-44: 25% 18-24: 20% 45-64: 20% |
Largest: 25-34 (32%); next: 35-44 (25%) |
Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
Top Countries |
UNITED STATES (35%) BRAZIL (5%) UNITED KINGDOM (5%) AUSTRALIA (5%) CANADA (4%) |
Top regions: UNITED STATES (35%), BRAZIL (5%), UNITED KINGDOM (5%) |
Platform Engagement | Tiktok: 0 avg views/post · Youtube: 400,432 avg views/post | Best reach: Youtube 400,432 avg views; best engagement: Youtube 8,804 avg likes |
Top Brand Affinities
Brand | Category | Score |
---|---|---|
Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
|
Official Profiles
Login to view Contact
LoginArtist: The Pointer Sisters
The map shows every radio station that aired The Pointer Sisters today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
No spins for today. |
Popularity (2025-09-09)
Platform | % |
---|---|
No data. |
Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
Platform | Latest |
---|
Popularity Change (%)
Platform | 2025-09-08 | 2025-09-09 | Change |
---|
Streaming Audience Growth
Platform | 2025-09-08 | 2025-09-09 | Change |
---|
Radio Airplay Change (min)
Song | 2025-09-08 | 2025-09-09 | Change |
---|
Streams & Royalties
Metric | 2025-09-08 | 2025-09-09 | Change |
---|---|---|---|
Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |