The Pogues
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
665,433
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:07:11 UTC
Genres
Biography
MacGowan, an Irish punk inspired by the Clash, formed the Pogues in 1982 after playing with the London-based punk band the Nipple Erectors, a group that was later called the Nips. MacGowan met Spider Stacy in a London tube station, where Stacy was playing a tin whistle. The two began working together, drafting former Nip Jim Fearnley to play guitar. Naming themselves Pogue Mahone -- a Gaelic term meaning "kiss my ass" -- the trio began playing traditional Irish tunes in London pubs and streets, eventually adding Jem Finer (banjo, guitar), Andrew David Ranken (drums), and Cait O'Riordan (bass) to make it a full band. As the group developed into a sextet, they added MacGowan's original songs to their repertoire, and began earning a reputation as a wild, drunken, and exciting live act. Shortening their name to the Pogues, the group released an independent single, "Dark Streets of London," in early 1984 and supported the Clash on their summer tour. By the fall, they had signed with Stiff Records and had released their acclaimed debut Red Roses for Me. The album was a critical hit, establishing the Pogues as one of the most vital, and certainly one of the most political, bands in Britain. Early in 1985, they added guitarist Philip Chevron and recorded Rum Sodomy & the Lash with producer Elvis Costello. The album was an underground success and was widely praised, especially for MacGowan's songwriting -- not only in the U.K., but also in the U.S., where they were becoming college radio staples. Instead of following Rum Sodomy & the Lash with a new album, the Pogues took nearly a full-year hiatus from recording, releasing the Poguetry in Motion EP in 1986 and appearing in Alex Cox's film Straight to Hell in 1987. By 1988, O'Riordan had left the band to marry Costello, and she was replaced by Darryl Hunt; banjoist Terry Woods was also added to the band. Early in 1988, they signed to Island Records and released the Steve Lillywhite-produced If I Should Fall from Grace with God later that year. The album became the group's biggest hit, generating the number two U.K. single "Fairytale of New York," which featured vocalist Kirsty MacColl.
Although the Pogues were peaking in popularity, MacGowan's relentless drug and alcohol abuse was beginning to cripple the band. Although neither the 1989 hit single "Yeah Yeah Yeah Yeah Yeah" or Peace & Love (also 1989) were noticeably affected by his excesses, MacGowan missed the Pogues' prestigious opening dates in 1988 for Bob Dylan and stalked the stage like a madman during a pivotal Saturday Night Live performance. By 1990's Hell's Ditch, Spider Stacy and Jem Finer began singing the bulk of the Pogues' material. Despite positive reviews, Hell's Ditch was a flop, and the group wasn't able to support the record because of MacGowan's behavior. Consequently, he was asked to leave the band in 1991; three years later, he returned with a new band, the Popes. For subsequent tours, the Clash's Joe Strummer filled in as lead vocalist, but by the time the band recorded their comeback, Waiting for Herb, in 1993, Stacy had become the permanent vocalist. Waiting for Herb was kindly reviewed, yet was also ignored, as was 1995's Pogue Mahone. The following year, the Pogues announced they were disbanding after 14 years in the business. They stayed dormant for the rest of the '90s while MacGowan's work with the Popes slowly came to an end and other members sought their own creative avenues. In 2001, the group made amends with MacGowan and reunited for a short British tour. This goodwill carried through the next decade as the group continued to play short international tours and make one-off appearances eventually releasing a box set of rarities (Just Look Them Straight in the Eye and Say....POGUE MAHONE!!) in 2008 and a live album (The Pogues in Paris: 30th Anniversary Concert) in 2012. Just prior to the release of their career-spanning 30 Years box set in 2013, the group's longtime guitarist Philip Chevron passed away from esophageal cancer. Chevron was the author of one of the Pogues' most revered songs, "Thousands Are Sailing," and had become a sort of unofficial spokesperson for the band in its later period. The heart and soul of the Pogues was silenced forever when Shane MacGowan died in Dublin, Ireland on November 30, 2023, after a period of ill health. He was 65. ~ Stephen Thomas Erlewine, Rovi
The Pogues connects with 25-34 & 35-44 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, MEXICO. With a heavily male (71%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 56,300 avg views per post; Tiktok adds dependable engagement depth. Overlap with Fred Perry, Guinness, Jameson highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Pogues moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 665,433 · Engagements 4,511 · Rate 0.7% Posts 405 · Views 60,728 · Avg Likes 4,181 · Avg Comments 88 · Avg Views 60,728 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 29% 35-44: 25% 45-64: 24% 18-24: 19% |
Largest: 25-34 (29%); next: 35-44 (25%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED KINGDOM (18%) UNITED STATES (17%) MEXICO (9%) IRELAND (6%) FRANCE (5%) |
Top regions: UNITED KINGDOM (18%), UNITED STATES (17%), MEXICO (9%) |
| Platform Engagement | Instagram: 1,012 avg likes/post · Tiktok: 56,300 avg views/post · Youtube: 4,428 avg views/post | Best reach: Tiktok 56,300 avg views; best engagement: Tiktok 3,002 avg likes |
Top Brand Affinities
Fred Perry
Guinness
Jameson
Mixcloud
Tate Modern
Pilsner Urquell
Dr. Martens
Vivienne Westwood
Carlsberg
Warner Bros
Gillette
Nixon
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 23.96 | |
| Guinness | 17.91 | |
| Jameson | 16.16 | |
| Mixcloud | 12.49 | |
| Tate Modern | 8.67 | |
| Pilsner Urquell | 8.18 | |
| Dr. Martens | 6.31 | |
| Vivienne Westwood | 6.03 | |
| Carlsberg | 5.80 | |
| Warner Bros | 4.86 | |
| Gillette | 4.79 | |
| Nixon | 4.66 | |
| Kickstarter | 4.51 | |
| BBC | 4.38 | |
| Columbia Pictures | 4.34 | |
| Coors | 4.22 | |
| Spotify Music | 4.16 | |
| Hurley | 3.82 | |
| NHL | 3.70 | |
| Heinz | 3.67 | |
| Kodak | 3.66 | |
| Paramount Pictures | 3.63 | |
| Budweiser | 3.58 | |
| Tesco | 3.42 | |
| Campari | 3.35 | |
| Cadillac | 3.30 | |
| Showtime | 3.15 | |
| Jack Daniels | 3.03 | |
| Baileys | 3.02 | |
| Lollapalooza | 3.00 | |
| Leica | 2.95 | |
| Harley-Davidson | 2.94 | |
| MTV | 2.90 | |
| Comedy Central | 2.83 | |
| HBO | 2.76 | |
| Star Wars | 2.69 | |
| Emporium | 2.67 | |
| Polaroid | 2.63 | |
| Martini | 2.48 | |
| Nickelodeon | 2.47 | |
| Tinder | 2.46 | |
| NBC | 2.38 | |
| WWE | 2.36 | |
| Carhartt | 2.26 | |
| Snoopy And The Peanuts Gang | 2.21 | |
| Heineken | 2.15 | |
| Primark | 2.03 | |
| Philips | 2.02 | |
| Pixar | 1.95 | |
| Lego | 1.93 |
Official Profiles
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LoginArtist: The Pogues
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















