The Plot in You
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
479,655
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:15:15 UTC
Genres
Biography
The Plot in You is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. The audience is heavily male (68%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (11,350 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Impericon, Arctic Fox hair Color, Ampeg points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 479,655 · Engagements 6,886 · Rate 1.4% Posts 822 · Views 13,587 · Avg Likes 6,770 · Avg Comments 63 · Avg Views 13,587 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 34% 35-44: 6% 13-17: 5% |
Largest: 18-24 (53%); next: 25-34 (34%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (46%) BRAZIL (6%) INDONESIA (4%) CANADA (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (46%), BRAZIL (6%), INDONESIA (4%) |
| Platform Engagement | Instagram: 5,225 avg likes/post · Tiktok: 11,350 avg views/post · Youtube: 2,237 avg views/post | Best reach: Tiktok 11,350 avg views; best engagement: Instagram 5,225 avg likes |
Top Brand Affinities
Impericon
Arctic Fox hair Color
Ampeg
Live Nation
Zumiez
Hot Topic
Pulp Riot
Sennheiser
Fallout
Taco Bell
The Last of Us
Monster Beverage
| Brand | Category | Score |
|---|---|---|
| Impericon | 266.47 | |
| Arctic Fox hair Color | 32.26 | |
| Ampeg | 24.34 | |
| Live Nation | 20.35 | |
| Zumiez | 19.78 | |
| Hot Topic | 18.32 | |
| Pulp Riot | 10.61 | |
| Sennheiser | 8.95 | |
| Fallout | 7.85 | |
| Taco Bell | 7.47 | |
| The Last of Us | 7.42 | |
| Monster Beverage | 6.96 | |
| Vans | 6.77 | |
| Resident Evil | 6.59 | |
| Bud Light | 5.02 | |
| Spotify Music | 4.98 | |
| NHL | 4.79 | |
| Dr. Martens | 4.51 | |
| Final Fantasy | 4.50 | |
| Coors | 4.50 | |
| AMC | 4.39 | |
| Bethesda Softworks | 4.38 | |
| Xbox | 4.35 | |
| Pokemon Go | 4.34 | |
| Comedy Central | 4.19 | |
| Mortal Kombat | 4.13 | |
| Chrysler | 4.08 | |
| Budweiser | 3.90 | |
| Jack Daniels | 3.73 | |
| Holden | 3.64 | |
| American Eagle | 3.62 | |
| Call of Duty | 3.57 | |
| SoundCloud | 3.51 | |
| Nintendo | 3.47 | |
| Lollapalooza | 3.46 | |
| Star Wars | 3.41 | |
| The Witcher | 3.27 | |
| PlayStation | 3.19 | |
| Ubisoft | 3.14 | |
| Gundam | 3.09 | |
| Carhartt | 3.09 | |
| NYX Cosmetics | 3.08 | |
| Urban Decay Cosmetics | 3.08 | |
| WWE | 3.04 | |
| Walmart | 3.03 | |
| Pokemon | 2.97 | |
| Showtime | 2.92 | |
| Activision Blizzard | 2.92 | |
| Busch | 2.80 | |
| Nickelodeon | 2.63 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-22 02:00 UTC | The Plot in You, Fit for a King, Banks Arcade, Boundaries | Metropolis | Fremantle, Australia | |
| 2026-01-24 02:00 UTC | The Plot in You, Fit for a King, Banks Arcade | Hindley Street Music Hall | Adelaide, Australia | |
| 2026-01-25 02:00 UTC | The Plot in You, Fit for a King, Banks Arcade, Boundaries | Chelsea Heights Hotel | Melbourne, Australia | |
| 2026-01-26 02:30 UTC | The Plot in You, Fit for a King, Banks Arcade | Forum Melbourne | Melbourne, Australia | |
| 2026-01-29 02:30 UTC | The Plot in You, Fit for a King, Banks Arcade | Enmore Theatre | Sydney, Australia | |
| 2026-01-31 02:30 UTC | The Plot in You, Fit for a King, Banks Arcade, Boundaries | Fortitude Music Hall | brisbane central business district, Australia |















